Creator economy statistics
Estimated figures computed from SocialDB’s own index of 9.3M creators across 15 platforms — recomputed daily, free to cite with attribution. As of November 2026.
9.3M
How many content creators are there?
11.6%
Average engagement rate by platform & size
$742
What influencers charge per sponsored post
100K+
How rare a big audience really is
United States
Top countries for content creators
Method: aggregates over publicly available profile data in the SocialDB index. Full details on the methodology page; narrative analysis in the State of the Creator Economy report.