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🔄 Data last refreshed 1 day ago
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Make a deal with TODAY
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Subscribers
5.1M
Total Views
4.4B
Videos
56.1K
Channel age
13 yrs
Known for
377.3K views
Leanne Morgan on Dolly Parton: 'We Hate to Give Her Up'
325.8K views
KATSEYE Has a Message of Support for Their Fellow Members Manon and Sophia
322.7K views
Trump Faces Growing Backlash on Promise to Pay Voters $5,000
294.7K views
Remembering 9/11: A Look at How it Unfolded 25 Years Ago
▶️ Featured Video
377.3K views
📈 Growth momentum
Holding steadySubscribers · last 30 days
+20K +0.39%
A steady, established audience.
Last 7 days
+0
The most recent week — the freshest read on where subscriber growth is heading.
🎯 Reach quality
Subscriber activation
0.48%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-69%
Recent videos average 24.6K vs an all-time 79.2K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.
Reach consistency · Hit-driven
6/100
How steady views are across recent videos (typically 3K–18.1K) — reach is hit-driven, so results swing from video to video.
📈 Performance
Typical video
3K–18.1K views
Median 6.9K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
144.4× / week
Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.
24.6K
Avg views / video
188
Avg likes
31
Avg comments
144.4
Uploads / week
79.2K
Lifetime avg / video
869
Views / subscriber
13%
Shorts (recent views)
3m 39s
Typical video length
🗓️ Posting schedule
M
T
W
T
F
S
S
Most uploads land on Fridays · about 144.4 / week — time a launch or drop to ride the channel's own rhythm.
💡 Facts
🗓️Joined YouTube in 2013 — 13 years ago.
🏆Ranked #1,358 among all influencers on SocialDB.
🎯Top Entertainment influencer — #178 in the niche.
👁️Averages 24.6K views per video.
📤Posts about 144.4× per week.
🏅Earned the Gold Play Button for passing 1M subscribers.
💚 Brand affinity
EstimatedBrands TODAY's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
TODAY is your destination for the latest news and entertainment, exclusive interviews, podcasts, original video series, and expert advice on wellness, parenting, food, and more. Your day starts here.
📸 Gallery
Recent videos
Benny Blanco and Jenna Bush Hager Talk Transatlantic Travel
1.3K views · 17 days ago
Chelsea Frei shows off her amazing teleprompter-reading skills
1.6K views · 18 days ago
Veteran-Turned-Teacher Received Well-Deserved Surprise
4.5K views · 18 days ago
Salma Hayek Loves Being a Grandma
9.4K views · 18 days ago
Surgeon Who Stole Cars and Failed High School Finds Counselor Who Changed His Life
3.2K views · 18 days ago
Matthew McConaughey and Woody Harrelson on Potentially Being Related
13.6K views · 18 days ago
Benny Blanco Shares The Moment He Knew Selena Gomez Was 'The One'
85.7K views · 18 days ago
Jacob Tremblay Talks 'Unabomber,' Working With Russell Crowe
14K views · 18 days ago
TODAY's Al Roker Visits 'Sinners' House at Halloween Horror Nights
1.8K views · 18 days ago
Meet the Family Handcrafting Guitars for Nearly a Century
8.6K views · 18 days ago
Jacob Tremblay catches us up on life after graduation after TODAY
7.2K views · 18 days ago
Steve Kornacki Breaks Down Stats From Week 1 of NFL Season
1.9K views · 18 days ago
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Frequently asked questions
How much does TODAY charge for a sponsorship?
TODAY hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact TODAY for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify TODAY, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does TODAY have?
TODAY has 5,110,000 subscribers on YouTube.
✉ Message TODAY
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🎤 Event / appearance with TODAY
Booking an event / appearance is a Pro feature. Upgrade to book TODAY for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ TODAY gets notified by email
- ✓ Fee held in escrow, released after the appearance
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