🤝
Make a deal with TODAY
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Subscribers
5.1M
Total Views
4.4B
Videos
55K
Channel age
13 yrs
Known for
325.8K views
KATSEYE Has a Message of Support for Their Fellow Members Manon and Sophia
122.5K views
KATSEYE Talk 3rd EP, Friendships, New Documentary, More
89.4K views
Surrogate Who Fled to Texas Gives Birth Amid Legal Battle
86.7K views
New Round of Severe Storms Hits Already Flood-Ravaged Midwest
▶️ Featured Video
325.8K views
🎯 Reach quality
Subscriber activation
0.51%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-67%
Recent videos average 26.1K vs an all-time 79.4K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.
📈 Performance
Typical video
2.8K–15.3K views
Median 5.3K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
142.5× / week
Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.
26.1K
Avg views / video
627
Avg likes
64
Avg comments
142.5
Uploads / week
79.4K
Lifetime avg / video
858
Views / subscriber
51%
Shorts (recent views)
3m 31s
Typical video length
💡 Facts
🗓️Joined YouTube in 2013 — 13 years ago.
🏆Ranked #855 among all influencers on SocialDB.
🎯Top Society influencer — #38 in the niche.
👁️Averages 26.1K views per video.
📤Posts about 142.5× per week.
🏅Earned the Gold Play Button for passing 1M subscribers.
💚 Brand affinity
EstimatedBrands TODAY's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
TODAY is your destination for the latest news and entertainment, exclusive interviews, podcasts, original video series, and expert advice on wellness, parenting, food, and more. Your day starts here.
📸 Gallery
Recent videos
Lindsay Lohan on Working with Tina Fey in 'Mean Girls'
633 views · 5 days ago
How This Woman Went From Foot Locker Exec to Trailblazing Pilot
1.2K views · 5 days ago
Anthony Bourdain Talks "Kitchen Confidential"
4K views · 5 days ago
Sandra Brunson is Jalen's biggest hype woman
1.5K views · 5 days ago
Romeo Santos talks about the future of bachata
1.9K views · 5 days ago
Joan Lunden on Her Iconic People Magazine Cover
5.9K views · 6 days ago
Ayra Starr on "Midnight in New York City"
9.2K views · 6 days ago
Matthew McConaughey Reacts to Having a Movie Theater Named After Him
13.3K views · 6 days ago
‘Mobland’ Drops Trailer for Highly Anticipated Second Season
3.2K views · 6 days ago
KATSEYE Still Gets Starstruck by Both Celebrities and Fans
19.7K views · 6 days ago
New Members Added to Basketball Hall of Fame in Massachusetts
1K views · 6 days ago
KATSEYE on TODAY!
14K views · 6 days ago
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Frequently asked questions
How much does TODAY charge for a sponsorship?
TODAY hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact TODAY for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify TODAY, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does TODAY have?
TODAY has 5,090,000 subscribers on YouTube.
✉ Message TODAY
Reaching out to influencers is a Pro feature. Upgrade to message any influencer directly — perfect for brands and agencies booking sponsorships.
- ✓ Message any influencer from their listing
- ✓ The influencer gets notified by email
- ✓ Manage every conversation in one inbox
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🎤 Event / appearance with TODAY
Booking an event / appearance is a Pro feature. Upgrade to book TODAY for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ TODAY gets notified by email
- ✓ Fee held in escrow, released after the appearance
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