Dr. Phil ✓

YouTube @drphil Society 📍 United States

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Subscribers

6.47M

Total Views

6.04B

Videos

16.1K

Channel age

19 yrs

Est. monthly earnings

$16.3K – $31.5K

📊 Content format · share of recent views

▶️ 98%

⚡ Shorts 2% · ▶️ Long-form 98% — brands place & price integrations differently across the two.

How we estimate

~4.74M recent monthly views × an estimated ad RPM of $3.50–$6.75 per 1,000 views — adjusted for Society content and a US audience. About 2% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $195.8K – $377.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

398.6K views Dr. Phil to Guest: ‘I’m Not Going to Give You This Polygraph Result’ #liedetector #polygraph #drphil

315.9K views Mother Claims Daughter Who Has Been ‘Missing’ For Two Years Is With Her ‘Nan’ #coldcase #missing

314.6K views My Daughter Is A Liar And Catfishing Boys Online | FULL EPISODE | Dr. Phil

309.8K views ‘I’m a Guy. You’re Looking for Someone You’re Attracted to First’ #drphil #relationship #dating

▶️ Featured Video

314.6K views

📈 Performance

Typical video

30.6K–135.4K views

Median 63.6K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

10.4× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

106K

Avg views / video

1.8K

Avg likes

181

Avg comments

1.84%

Engagement rate

10.4

Uploads / week

374.5K

Lifetime avg / video

934

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2007 — 19 years ago.

🏆Ranked #340 among all influencers on SocialDB.

🎯Top Society influencer — #13 in the niche.

👁️Averages 106K views per video.

📤Posts about 10.4× per week.

💬1.84% engagement rate.

📱2% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

54/100 Fair

Est. 72% real, active audience · Medium fake-follower risk.
Low view-through (~1.6%) — many subscribers don't watch, a sign of an inactive or inflated audience.
1.84% engagement — above the ~1% typical for this size.

Est. authentic audience

72%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 51% Female 49%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Dr. Phil's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Coinbase

Robinhood

Shopify

NordVPN

Incogni

Webull

Raycon

HelloFresh

BetterHelp

About

Dr. Phil tells compelling stories about real people. The Dr. Phil Show is an American daytime talk show and TV series with host and personality Dr. Phil McGraw, who offers advice from his experience as a psychologist. The show provides the most comprehensive forum on mental health issues in the history of television. For over a decade, Dr. McGraw used the show's platform to make psychology accessible to the general public by addressing important personal and social issues. Here on the Dr. Phil YouTube channel, you will find the best moments, highlights, and segments from the TV show. We upload new videos every day, so make sure you subscribe and ring the bell for all notifications, so you don't miss a single one.