The Indian Express ✓

YouTube @indianexpress Society 📍 India

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Subscribers

4.39M

Total Views

1.77B

Videos

66.1K

Channel age

14 yrs

Est. monthly earnings

$2.6K – $5K

📊 Content format · share of recent views

⚡ 35%

▶️ 65%

⚡ Shorts 35% · ▶️ Long-form 65% — brands place & price integrations differently across the two.

How we estimate

~4.45M recent monthly views × an estimated ad RPM of $0.88–$1.69 per 1,000 views — adjusted for Society content and a IN audience. About 35% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $31K – $60.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

163.2K views Mileage Drop To Engine Damage : Nitin Gadkari Clarifies On E20

53.8K views CJP Protest: Police Bars Protesters From Taking Tarpaulins At Site

43.9K views Govt Says Ethanol Petrol Causes No Damage—So Why Are Mechanics Raising Concerns?

42.2K views Parliament Monsoon Session Set for Showdown as Sonam Wangchuk Mobilises Supporters | CJP Protest

▶️ Featured Video

43.9K views

📈 Performance

Typical video

3.7K–15.3K views

Median 8.1K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

127.4× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

14.8K

Avg views / video

620

Avg likes

Avg comments

4.53%

Engagement rate

127.4

Uploads / week

26.8K

Lifetime avg / video

403

Views / subscriber

35%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2011 — 14 years ago.

🏆Ranked #608 among all influencers on SocialDB.

🎯Top Society influencer — #24 in the niche.

👁️Averages 14.8K views per video.

📤Posts about 127.4× per week.

💬4.53% engagement rate.

📱35% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

54/100 Fair

Est. 72% real, active audience · Medium fake-follower risk.
Low view-through (~0.3%) — many subscribers don't watch, a sign of an inactive or inflated audience.
4.53% engagement — above the ~2% typical for this size.

Est. authentic audience

72%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 54% Female 46%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

India58%
United States12%
United Kingdom5%
Pakistan4%
United Arab Emirates3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands The Indian Express's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Robinhood

Coinbase

Raycon

Webull

Shopify

BetterHelp

NordVPN

Incogni

HelloFresh

About

Welcome to the official YouTube channel of Indian Express! Stay updated with the latest news, in-depth analysis, and expert opinions on politics, business, entertainment, sports, technology, and more. We deliver breaking stories, special reports, interviews, and explainers to help you stay informed about India and the world. For trustworthy journalism and engaging content that gives you the full picture, hit subscribe and join us for daily updates and insightful discussions. #IndianExpress #BreakingNews #India #Politics #Business #Entertainment #Tech #Sports #CurrentAffairs