Off The Hook

Off The Hook ✓

YouTube @offtheh00k Food 📍 United Kingdom
Visit YouTube 💰 Sponsor Off The Hook 🤝 Collab with Off The Hook 🎤 Book Event Appearance ⚔ Compare ☆ Watch Own this channel?
Subscribers
1.65M
Total Views
174.64M
Videos
168
Channel age
18 yrs
Est. monthly earnings
$8.5K – $16.4K
📊 Content format · share of recent views
1%
▶️ 99%
⚡ Shorts 1%  ·  ▶️ Long-form 99% — brands place & price integrations differently across the two.
How we estimate
~2.71M recent monthly views × an estimated ad RPM of $3.15–$6.08 per 1,000 views — adjusted for Food content and a GB audience. About 1% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $102K – $196.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

Daz & Will Play Burglin Gnome's1.19M views Daz & Will Play Burglin Gnome's OTH Podcast | We Finally Met Candy's Cooking1.05M views OTH Podcast | We Finally Met Candy's Cooking Daz & Will Try To Finish Peak!1.04M views Daz & Will Try To Finish Peak! Daz and Will Cook and Eat Prison Recipes1.03M views Daz and Will Cook and Eat Prison Recipes

▶️ Featured Video

1.19M views

📈 Performance

Typical video
317.9K–688K views
Median 541.5K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
1.2× / week
Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.
533.8K
Avg views / video
19.7K
Avg likes
958
Avg comments
3.87%
Engagement rate
1.2
Uploads / week
1.04M
Lifetime avg / video
106
Views / subscriber
1%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2007 — 18 years ago.
🏆Ranked #1,099 among all influencers on SocialDB.
🎯Top Food influencer — #26 in the niche.
👁️Averages 533.8K views per video.
📤Posts about 1.2× per week.
💬3.87% engagement rate.
📱1% of recent uploads are Shorts.
🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

90/100 Excellent
  • Est. 93% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 32% of subscribers watch each video.
  • 3.87% engagement — above the ~2% typical for this size.
Est. authentic audience
93%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 39% Female 61%
Age · peak 18-24
13-178%
18-2432%
25-3431%
35-4416%
45+13%
Top geographies
  • United Kingdom44%
  • United States18%
  • Ireland5%
  • Australia5%
  • Canada4%
Likely interests
FoodCookingRecipesDining

💚 Brand affinity

Estimated

Brands Off The Hook's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Amazon Affiliate Patreon Cash App AG1 Holafly HelloFresh any supermarkets Saily Epidemic Sound

About

Fishing, Adventure, Travel And much more!! With Daz & Will!

📸 Gallery

Daz & Will FINISH Chained Together Daz and Will Try a ICELAND Box of Mystery ! Daz and Will Horrible Sandwich Challenge! Daz & Will Try EXTREME Woman's Beauty Products Daz & Will Play No Backup! Daz & Will Eat Food By KatSi_AdviceMom Daz And Will Try Women's Beauty Products 2 Daz and Will EAT Another TIKTOK Chef PeterBilts Food!

Recent videos

Daz & Will FINISH Chained Together
241.3K views · 6 days ago
Daz and Will Try a ICELAND Box of Mystery !
329.1K views · 13 days ago
Daz and Will Horrible Sandwich Challenge!
315.8K views · 20 days ago
Daz & Will Try EXTREME Woman's Beauty Products
475.2K views · 27 days ago
Daz & Will Play No Backup!
336.9K views · 1 month ago
Daz & Will Eat Food By KatSi_AdviceMom
518K views · 1 month ago
Daz And Will Try Women's Beauty Products 2
565.7K views · 1 month ago
Daz and Will EAT Another TIKTOK Chef PeterBilts Food!
533.2K views · 1 month ago
Daz And Will Play Chained Together FINALLY
656.9K views · 2 months ago
Daz and Will EAT TIKTOK Chef GoKart001 Food !
537K views · 2 months ago
Daz and Will Try An AUSTRALIAN Bag of Mystery
434.1K views · 2 months ago
Daz And Will Eat Food By My Jane Brain
723.3K views · 2 months ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

The Cheezy Family The Cheezy Family 61% lilyofthegalley lilyofthegalley 59% Food Review Club Food Review Club 57% Bald Foodie Guy Bald Foodie Guy 56% HEYMAN Food Reviews HEYMAN Food Reviews 56% kend Işleri kend Işleri 55%

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