MallusinFinland ✓

YouTube @mallusinfinland Lifestyle (sociology) 📍 Finland

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Subscribers

1.52M

Total Views

1.38B

Videos

1.2K

Channel age

4 yrs

Est. monthly earnings

$20.3K – $39.4K

📊 Content format · share of recent views

⚡ 50%

▶️ 50%

⚡ Shorts 50% · ▶️ Long-form 50% — brands place & price integrations differently across the two.

How we estimate

~10.47M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a FI audience. About 50% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $243.9K – $473.1K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.23M views മുടിവെട്ടി ചെറുതാക്കിയാലോ 🤔#mallusinfinland #family #familyvlog

1.16M views 🍓😋strawberry ഇഷ്ടമാണോ #mallusinfinland #minivlog #familyvlog #farming

1.16M views ബ്ലൂബറി പൈ😋🥧🫐 ഉണ്ടാക്കാം #mallusinfinland #familyvlog

1.15M views 😀അയ്യേ പച്ചമീനോ എന്ന് ഇതറിഞ്ഞ അമ്മ #mallusinfinland # #minivlog

📈 Performance

Typical video

76.5K–582.3K views

Median 202.8K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

6.6× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

373K

Avg views / video

11.8K

Avg likes

108

Avg comments

3.18%

Engagement rate

6.6

Uploads / week

1.18M

Lifetime avg / video

909

Views / subscriber

50%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2021 — 4 years ago.

🏆Ranked #1,152 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #153 in the niche.

👁️Averages 373K views per video.

📤Posts about 6.6× per week.

💬3.18% engagement rate.

📱50% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 25% of subscribers watch each video.
3.18% engagement — above the ~2% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 19% Female 81%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

Finland52%
United States14%
United Kingdom6%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands MallusinFinland's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Epidemic Sound

Surfshark

Incogni

Nebula

Genshin Impact

Audible

About

Hello, Everyone! This is Sari,Vinod and Eva From india🇮🇳Mallus in Finland is our youtube channel Located in Finland We like to share’s some special things in our daily life through in this channel, so if you like our videos 😊Don't forgot to support and subscribe😊❤️