NYT Cooking

NYT Cooking ✓

YouTube @nytcooking Food 📍 United States
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Make a deal with NYT Cooking

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance
Subscribers
1.3M
Total Views
244.58M
Videos
1.1K
Channel age
7 yrs

💡 Did you know?

🗓️Joined YouTube in 2019 — 7 years ago.
🏆Ranked #1,775 among all influencers on SocialDB.
🎯Top Food influencer — #56 in the niche.
🏅Earned the Gold Play Button for passing 1M subscribers.
📍Based in United States.

🛡️ Audience credibility

50/100 Fair
  • Est. 70% real, active audience · Medium fake-follower risk.
  • Limited view data — score is based on the signals available.
Est. authentic audience
70%
Fake-follower risk
Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 39% Female 61%
Age · peak 25-34
13-1710%
18-2429%
25-3433%
35-4418%
45+10%
Top geographies
  • United States46%
  • United Kingdom8%
  • Canada7%
  • Australia4%
  • India5%
Likely interests
FoodCookingRecipesDining

💚 Brand affinity

Estimated

Brands NYT Cooking's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Epidemic Sound Rocket Money BetterHelp AG1 Saily Whoop Established Titles DraftKings DK

About

All the food that’s fit to eat (yes, it’s an official New York Times production).

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Mashed Mashed 61% SJohnsonVoiceOvers SJohnsonVoiceOvers 61% Alton Brown Alton Brown 60% Adnan Faruque Adnan Faruque 58% thruhikers thruhikers 55% XxcarneyxX XxcarneyxX 31%

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