🤝
Make a deal with NYT Cooking
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Subscribers
1.3M
Total Views
263.6M
Videos
1.2K
Channel age
7 yrs
Known for
5.6M views
Just 38 seconds of #TomHolland being British #theodyssey #mattdamon #england
3.2M views
Matt Damon and Tom Holland: The Pizza Interview | NYT Cooking
1.1M views
If the cast of #TheOdyssey owned a restaurant, what would everyone’s role be? #mattdamon #tomholland
1.1M views
‘We Do Things the Old Way’ | Sandwich City | NYT Cooking
▶️ Featured Video
3.2M views
🎯 Reach quality
Subscriber activation · Exceptional
23.5%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
+38%
Recent videos average 312.8K vs an all-time 226.9K/video — the channel is heating up, pulling more views than its historical norm.
📈 Performance
Typical video
22.9K–114.1K views
Median 45.7K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
6.4× / week
Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.
312.8K
Avg views / video
9.3K
Avg likes
140
Avg comments
6.4
Uploads / week
226.9K
Lifetime avg / video
198
Views / subscriber
58%
Shorts (recent views)
10m 42s
Typical video length
💡 Facts
🗓️Joined YouTube in 2019 — 7 years ago.
🏆Ranked #3,096 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #450 in the niche.
👁️Averages 312.8K views per video.
📤Posts about 6.4× per week.
🏅Earned the Gold Play Button for passing 1M subscribers.
📍Based in United States.
💚 Brand affinity
EstimatedBrands NYT Cooking's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
All the food that’s fit to eat (yes, it’s an official New York Times production).
📸 Gallery
Recent videos
For September’s Monthly Bake, Vaughn shows us how to make his apple-y twist on bear claws 🍎🐻
11K views · 2 days ago
Put Your Claws Up! Vaughn Makes Apple Bear Claws | Bake Time | NYT Cooking
44.1K views · 2 days ago
The #outerbanks cast got creative with their pies when they stopped by for the #pizzainterview
20.2K views · 3 days ago
The #outerbanks cast stopped by our kitchen studio for the Pizza Interview. #pizza #netflix
37.1K views · 3 days ago
Madelyn Cline, Madison Bailey & Carlacia Grant show us the last food photos they took #outerbanks
48.5K views · 3 days ago
The cast of #outerbanks feed the World’s Most Famous Sourdough Starter #pizzainterview
14.8K views · 3 days ago
‘Outer Banks’ Cast: The Pizza Interview
232.2K views · 4 days ago
Not Your Average Tomato Soup | Eric Kim | NYT Cooking
29.4K views · 6 days ago
It's the most requested recipe in the history of the NYTimes. Get the recipe in the description!
141.8K views · 7 days ago
Sweet and Sour Chicken Is One of My Favorite Dishes of All Time | Toni Chapman | NYT Cooking
17.4K views · 8 days ago
I Create Recipes for a Living. Here’s How I Fed My Family Really Well for $28 a Day. #budget
19.5K views · 9 days ago
‘The Best Thing I’ve Ever Eaten Is Fried Cheese’ | Melissa Clark | NYT Cooking
30.9K views · 10 days ago
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Frequently asked questions
How much does NYT Cooking charge for a sponsorship?
NYT Cooking hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact NYT Cooking for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify NYT Cooking, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does NYT Cooking have?
NYT Cooking has 1,330,000 subscribers on YouTube.
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