NYT Cooking✓ Add us as a preferred source on Google
🔄 Data last refreshed 2 days ago
🤝
Make a deal with NYT Cooking
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Subscribers
1.4M
Total Views
277.6M
Videos
1.2K
Channel age
7 yrs
Known for
5.8M views
Just 38 seconds of #TomHolland being British #theodyssey #mattdamon #england
3.4M views
Matt Damon and Tom Holland: The Pizza Interview | NYT Cooking
1.2M views
Cooking Through a 24-Hour Firehouse Shift | On the Job | NYT Cooking
1.1M views
If the cast of #TheOdyssey owned a restaurant, what would everyone’s role be? #mattdamon #tomholland
▶️ Featured Video
3.4M views
📈 Growth momentum
Growing steadilySubscribers · last 30 days
+20K +1.5%
A steady, established audience.
Last 7 days
+10K
The most recent week — the freshest read on where subscriber growth is heading.
🎯 Reach quality
Subscriber activation · Strong
19.8%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
+15%
Recent videos average 267.6K vs an all-time 233.5K/video — holding steady around its all-time norm.
Reach consistency · Hit-driven
3/100
How steady views are across recent videos (typically 25K–136K) — reach is hit-driven, so results swing from video to video.
📈 Performance
Typical video
25K–136K views
Median 51K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
5.1× / week
Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.
267.6K
Avg views / video
7.2K
Avg likes
111
Avg comments
5.1
Uploads / week
233.5K
Lifetime avg / video
206
Views / subscriber
64%
Shorts (recent views)
10m 26s
Typical video length
🗓️ Posting schedule
M
T
W
T
F
S
S
Most uploads land on Wednesdays · about 5.1 / week — time a launch or drop to ride the channel's own rhythm.
💡 Facts
🗓️Joined YouTube in 2019 — 7 years ago.
🏆Ranked #5,291 among all influencers on SocialDB.
🎯Top Food influencer — #152 in the niche.
👁️Averages 267.6K views per video.
📤Posts about 5.1× per week.
🚀Gained 10K subscribers in the last 7 days.
🏅Earned the Gold Play Button for passing 1M subscribers.
📍Based in United States.
💚 Brand affinity
EstimatedBrands NYT Cooking's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
Squarespace
About
All the food that’s fit to eat (yes, it’s an official New York Times production).
📸 Gallery
Recent videos
Chicken Shawarma Reigns Supreme in Manhattan's East Village | Sandwich City | NYT Cooking
70K views · 26 days ago
Theo James Teaches Kaya Scodelario How to Make His Restaurant’s Pasta | NYT Cooking
285.2K views · 26 days ago
The Quest to Find the Ultimate Veggie Sandwich #sandwich #smackdown #vegetarian #cookbook
5.7K views · 27 days ago
We Put 8 Vegetarian Sandwiches Head-to-Head | The Veggie | NYT Cooking
111.8K views · 28 days ago
Lomo Saltado Tastes Like My Childhood | Adrianna Adarme | NYT Cooking
65.5K views · 1 month ago
Super-Crispy Tofu, No Pressing Required | Nisha Vora | NYT Cooking
320.5K views · 1 month ago
Really Good Pasta Salad That Your Potluck Deserves | Melissa Clark | NYT Cooking
82.1K views · 1 month ago
Extra-Cheesy Eggplant and Rigatoni Bake | Sue Li | NYT Cooking
74.9K views · 1 month ago
Let’s get lost in the sauce ... #vodka #sauce #pasta #recipe
16.4K views · 1 month ago
The Silkiest Vodka Sauce in the World | Dan Pelosi | NYT Cooking
140.9K views · 1 month ago
For September’s Monthly Bake, Vaughn shows us how to make his apple-y twist on bear claws 🍎🐻
17.8K views · 1 month ago
Put Your Claws Up! Vaughn Makes Apple Bear Claws | Bake Time | NYT Cooking
87K views · 1 month ago
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Frequently asked questions
How much does NYT Cooking charge for a sponsorship?
NYT Cooking hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact NYT Cooking for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify NYT Cooking, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does NYT Cooking have?
NYT Cooking has 1,350,000 subscribers on YouTube.
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