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YouTube @bonappetit Lifestyle (sociology) 📍 United States

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Subscribers

7.38M

🔥 Buzz rank

#1,403 ▲259

Total Views

2.2B

Videos

1.9K

Channel age

18 yrs

Est. monthly earnings

$21K – $40.6K

🧰 Free analysis for Bon Appétit

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

📊 Content format · share of recent views

▶️ 98%

⚡ Shorts 2% · ▶️ Long-form 98% — brands place & price integrations differently across the two.

How we estimate

~5.56M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 2% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $252.5K – $487K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

2.59M views Stop Putting Garlic in Your Guacamole

1.55M views NYC's Hottest Steakhouse Only Has 10 Tables | On The Line | Bon Appétit

1.1M views The Man Who Quit Wall Street to Flip Burgers | On The Line | Bon Appétit

956.3K views A Night in NYC's Most Intense Kitchen | Bon Appétit

▶️ Featured Video

2.59M views

🎯 Reach quality

Subscriber activation · Solid

4.7%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-70%

Recent videos average 347.8K vs an all-time 1.16M/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

41.5K–514.8K views

Median 225.4K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

3.7× / week

Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.

347.8K

Avg views / video

7.5K

Avg likes

290

Avg comments

2.24%

Engagement rate

3.7

Uploads / week

1.16M

Lifetime avg / video

297

Views / subscriber

Shorts (recent views)

14m 51s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2008 — 18 years ago.

🏆Ranked #469 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #54 in the niche.

👁️Averages 347.8K views per video.

📤Posts about 3.7× per week.

💬2.24% engagement rate.

🚀Gained 10K subscribers in the last 7 days.

📱2% of recent uploads are Shorts.

🛡️ Audience credibility

72/100

Good Credibility score

82%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 82% real, active audience · Low fake-follower risk.
Low engagement (~4.7% of subscribers watch each video) — a sign of an inflated or inactive audience.
Verified account.
Established account (18+ years old).
2.24% engagement — above the ~2% typical for a YouTube account this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 20% Female 80%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Bon Appétit's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

BetterHelp

Incogni

Nebula

Surfshark

Genshin Impact

Audible

Saily

About

Welcome to Bon Appétit, where we want everyone to love cooking and eating as much as we do. Recipes you want to make. Cooking advice that works. Restaurant recommendations you trust.