Justin Hickox ✓

YouTube @justinhickox Lifestyle (sociology) 📍 United States

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Subscribers

683K

Total Views

85.14M

Videos

348

Channel age

18 yrs

Est. monthly earnings

$2.8K – $5.5K

📊 Content format · share of recent views

⚡ 15%

▶️ 85%

⚡ Shorts 15% · ▶️ Long-form 85% — brands place & price integrations differently across the two.

How we estimate

~863.3K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 15% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $33.9K – $65.5K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

778.7K views Look 10 YEARS YOUNGER Instantly: Medium/Short Haircuts

741.6K views WHY This Hairstyle Makes You Look Younger..

661K views Women That LOOK 10 YEARS YOUNGER Know THIS About Their Hair!

565.7K views 5 Hair Trends to LEAVE in 2025 or THEY'LL AGE YOU in 2026

▶️ Featured Video

778.7K views

📈 Performance

Typical video

38.6K–219.4K views

Median 116.1K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

1.1× / week

Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.

176.9K

Avg views / video

5.9K

Avg likes

367

Avg comments

3.57%

Engagement rate

1.1

Uploads / week

244.7K

Lifetime avg / video

125

Views / subscriber

15%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2007 — 18 years ago.

🏆Ranked #2,013 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #290 in the niche.

👁️Averages 176.9K views per video.

📤Posts about 1.1× per week.

💬3.57% engagement rate.

📱15% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 26% of subscribers watch each video.
3.57% engagement — above the ~3.5% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 20% Female 80%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Justin Hickox's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Epidemic Sound

Surfshark

Incogni

Nebula

Genshin Impact

Audible

About

Hair Tips, Tricks, and Industry Secrets 🤫 SUBSCRIBE!

My passion as a hairstylist for almost 30 years is helping women to love their hair and feel their best at any age. Whether you are in my chair or on my channel, I will show you how you can have salon-looking results at home.

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