Financial Times ✓

YouTube @financialtimes Knowledge 📍 United Kingdom

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Subscribers

1.43M

Total Views

222.01M

Videos

11.4K

Channel age

17 yrs

Est. monthly earnings

$2.2K – $4.3K

📊 Content format · share of recent views

⚡ 70%

▶️ 30%

⚡ Shorts 70% · ▶️ Long-form 30% — brands place & price integrations differently across the two.

How we estimate

~1.47M recent monthly views × an estimated ad RPM of $4.90–$9.45 per 1,000 views — adjusted for Knowledge content and a GB audience. About 70% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $26.7K – $51.9K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

358.9K views The AI factory: the rewiring of India's tech industry | FT Film

176.5K views UAE billionaire’s son revealed as buyer of £190mn London mansion | FT #shorts

126.9K views Can Kazakhstan’s oil boom survive Putin’s War? | FT Film

119.9K views Palantir: profits, procurement and power | FT Film

▶️ Featured Video

358.9K views

🎯 Reach quality

Subscriber activation · Modest

1.3%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-6%

Recent videos average 18.4K vs an all-time 19.5K/video — holding steady around its all-time norm.

📈 Performance

Typical video

4.5K–16.7K views

Median 6.4K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

18.6× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

18.4K

Avg views / video

422

Avg likes

Avg comments

2.5%

Engagement rate

18.6

Uploads / week

19.5K

Lifetime avg / video

155

Views / subscriber

70%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2009 — 17 years ago.

🏆Ranked #1,868 among all influencers on SocialDB.

🎯Top Knowledge influencer — #81 in the niche.

👁️Averages 18.4K views per video.

📤Posts about 18.6× per week.

💬2.5% engagement rate.

📱70% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

72/100 Good

Est. 83% real, active audience · Low fake-follower risk.
Low view-through (~1.3%) — many subscribers don't watch, a sign of an inactive or inflated audience.
Verified account.
Established account (17+ years old).
2.5% engagement — above the ~2% typical for this size.

Est. authentic audience

83%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 46% Female 54%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Financial Times's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Nebula

Coinbase

Shopify

Robinhood

NordVPN

Brilliant

Incogni

Audible

Fiverr

About

Interested in unbiased global news and want to make sense of a changing world? The Financial Times YouTube channel showcases the best of our visual journalism, going beyond the headlines to help you navigate the world’s new agenda. Our stories will inform and inspire you to lead the way in business and beyond, to rethink existing political and economic models and follow crucial trends. Join us and gain deeper insight into the news. Copyright The Financial Times Ltd 2019. FT and 'Financial Times' are trademarks of The Financial Times Ltd. Please do not copy or redistribute FT videos otherwise than in accordance with YouTube's Terms of Service. If you wish to purchase rights to syndicate FT videos, please contact .