Dillon Latham✓

YouTube @dillonlatham Lifestyle (sociology) 📍 United States

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Subscribers

1.05M

Total Views

1.49B

Videos

2.5K

Channel age

11 yrs

Est. monthly earnings

$1.1K – $3.1K

🧰 Free analysis for Dillon Latham

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

How we estimate

~22.93M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 100% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $13.4K – $37.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

12.63M views Can you force your curly hair?

2.14M views How sea salt spray actually works 🤯

821.2K views How to correctly use sea salt spray 🤔

403.7K views How to properly use sea salt spray 🤔

🎯 Reach quality

Subscriber activation · Exceptional

42.5%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-27%

Recent videos average 446.1K vs an all-time 607.4K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

36.8K–62.8K views

Median 45.2K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

12× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

446.1K

Avg views / video

6.3K

Avg likes

Avg comments

1.43%

Engagement rate

Uploads / week

607.4K

Lifetime avg / video

1.4K

Views / subscriber

100%

Shorts (recent views)

1m 4s

Typical video length

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2015 — 11 years ago.

🏆Ranked #2,857 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #413 in the niche.

👁️Averages 446.1K views per video.

📤Posts about 12× per week.

💬1.43% engagement rate.

📱100% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

95/100

Excellent Credibility score

99%

Real Real audience

Low Fake-follower risk

High Data confidence

Est. 99% real, active audience · Low fake-follower risk.
Strong engagement (~0.4× of subscribers watch each video) — an active, real audience.
Verified account.
Established account (11+ years old).
1.43% engagement — around average for this size on YouTube.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.