Jessica Vu ✓

YouTube @jessyluxe Lifestyle (sociology) 📍 United States

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🤝

Make a deal with Jessica Vu

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

2.15M

Total Views

127.81M

Videos

179

Channel age

10 yrs

Est. monthly earnings

$2.3K – $4.4K

📊 Content format · share of recent views

⚡ 34%

▶️ 66%

⚡ Shorts 34% · ▶️ Long-form 66% — brands place & price integrations differently across the two.

How we estimate

~899.3K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 34% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $27.6K – $53.3K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

5.75M views EASY everyday eye makeup ✨

4.59M views "NO MAKEUP" MAKEUP ♡ Natural Everyday Makeup for Beginners

3.08M views Sunkissed Everyday Makeup 🍯 #grwm

2.48M views BEGINNER DOUYIN MAKEUP ♡ Everyday Chinese Douyin Makeup for Beginners

▶️ Featured Video

5.75M views

📈 Performance

Typical video

124.1K–754.5K views

Median 307.5K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.3× / week

Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.

695.4K

Avg views / video

27.1K

Avg likes

205

Avg comments

3.92%

Engagement rate

0.3

Uploads / week

714K

Lifetime avg / video

Views / subscriber

34%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2015 — 10 years ago.

🏆Ranked #1,300 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #159 in the niche.

👁️Averages 695.4K views per video.

📤Posts about 0.3× per week.

💬3.92% engagement rate.

📱34% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 32% of subscribers watch each video.
3.92% engagement — above the ~2% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 24% Female 76%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Jessica Vu's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Nebula

Epidemic Sound

BetterHelp

Surfshark

Incogni

Genshin Impact

Saily

Audible

About

Welcome to my channel! ♡ My name is Jessica Viet gal obsessed with makeup, fashion, and video editing ✨ Here, you'll find mostly beauty videos and the occasional vlog. Check out my other social media before you leave! ✧ IG: https://instagram.com/jessyluxe ✧ TIK TOK: https://tiktok.com/@jessyluxe ✧ SOUNDCLOUD: https://soundcloud.com/jessyluxe ✧ SPOTIFY: https://open.spotify.com/user/x39pm9yrqj1nklvv9ptgvsd3d?si=k8uDK8-URZ2Ihw_y80eNtA ✧ LINKS + FAQ: https://jessyluxe.com ✧･ﾟ: *✧･ﾟ:* ✧･ﾟ: *✧･ﾟ:* ✧･ﾟ: *✧･ﾟ:* ✧･ﾟ: *✧･ﾟ:* ✧･ﾟ: *✧･ﾟ:* ✧･ﾟ: *✧･ﾟ:* ✧･ﾟ: *✧･ﾟ:* ✧･ﾟ: *✧･ﾟ:* ✧･ﾟ: