CBC News ✓

YouTube @cbcnews Society 📍 Canada

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Subscribers

4.7M

Total Views

3.13B

Videos

46.8K

Channel age

11 yrs

Est. monthly earnings

$25.9K – $50K

📊 Content format · share of recent views

▶️ 92%

⚡ Shorts 8% · ▶️ Long-form 92% — brands place & price integrations differently across the two.

How we estimate

~8.02M recent monthly views × an estimated ad RPM of $3.50–$6.75 per 1,000 views — adjusted for Society content and a CA audience. About 8% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $310.6K – $599.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

345.7K views Why the sky turned orange | About That

289.6K views Why Turkey’s F-35 problem is also America’s problem | About That

214.4K views Why Trump is on the brink of selling F-35s to Turkey | About That

178.8K views Carney, Philippines President stop at Jollibee in B.C.

▶️ Featured Video

214.4K views

🎯 Reach quality

Subscriber activation

0.57%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-60%

Recent videos average 26.7K vs an all-time 67K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

6K–23.5K views

Median 12.3K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

164.1× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

26.7K

Avg views / video

448

Avg likes

Avg comments

1.68%

Engagement rate

164.1

Uploads / week

67K

Lifetime avg / video

667

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2014 — 11 years ago.

🏆Ranked #632 among all influencers on SocialDB.

🎯Top Society influencer — #37 in the niche.

👁️Averages 26.7K views per video.

📤Posts about 164.1× per week.

💬1.68% engagement rate.

📱8% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

58/100 Fair

Est. 75% real, active audience · Medium fake-follower risk.
Low view-through (~0.6%) — many subscribers don't watch, a sign of an inactive or inflated audience.
Verified account.
Established account (11+ years old).
1.68% engagement — around average for this size.

Est. authentic audience

75%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 54% Female 46%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

Canada43%
United States26%
United Kingdom6%
India4%
Australia3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands CBC News's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Robinhood

Coinbase

the federal government

NordVPN

Raycon

Shopify

Incogni

Webull

HelloFresh

About

As Canada's national public news and information service, the CBC is committed to a set of values that include accuracy, fairness, balance, impartiality and integrity. Since the 1930s, CBC News services have kept Canadians at home and abroad informed about their communities, their country and the world. CBC/Radio-Canada is the country’s largest news organization, employing several hundred journalists in Canada and around the globe. Our stories appear on CBC Television, CBC Radio, the CBC News Network, CBCNews.ca and other digital platforms.