New York Post ✓

YouTube @nypost Society 📍 United States

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Subscribers

2.51M

🔥 Buzz rank

#651 ▲5

Total Views

2.16B

Videos

42.3K

Channel age

20 yrs

Est. monthly earnings

$7.3K – $14.3K

📊 Content format · share of recent views

⚡ 54%

▶️ 46%

⚡ Shorts 54% · ▶️ Long-form 46% — brands place & price integrations differently across the two.

How we estimate

~4.5M recent monthly views × an estimated ad RPM of $3.50–$6.75 per 1,000 views — adjusted for Society content and a US audience. About 54% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $88.1K – $171.2K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

328.1K views Jets Show Off Trail of Red, White, And Blue Streaks Above NYC in STUNNING Display For America 250

161.9K views Watch Live: Macy's 4th of July Fireworks in NYC

161.2K views Sail4th 250 Live: Largest-Ever Tall Ship Flotilla Sails into NYC on 4th of July for America's 250th

159.4K views New Video Shows Mitch McConnell Loaded into Ambulance After Apparent Cardiac Arrest #shorts

▶️ Featured Video

328.1K views

📈 Performance

Typical video

1K–11K views

Median 2.9K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

268.5× / week

Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.

15K

Avg views / video

245

Avg likes

113

Avg comments

2.39%

Engagement rate

268.5

Uploads / week

51.1K

Lifetime avg / video

861

Views / subscriber

54%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2006 — 20 years ago.

🏆Ranked #1,040 among all influencers on SocialDB.

🎯Top Society influencer — #45 in the niche.

👁️Averages 15K views per video.

📤Posts about 268.5× per week.

💬2.39% engagement rate.

🚀Gained 10K subscribers in the last 7 days.

📱54% of recent uploads are Shorts.

🛡️ Audience credibility

54/100 Fair

Est. 72% real, active audience · Medium fake-follower risk.
Low view-through (~0.6%) — many subscribers don't watch, a sign of an inactive or inflated audience.
2.39% engagement — above the ~2% typical for this size.

Est. authentic audience

72%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 51% Female 49%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands New York Post's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Robinhood

Coinbase

Webull

Shopify

Raycon

HelloFresh

Incogni

NordVPN

BetterHelp

About

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