🤝
Make a deal with Baking Nicky
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Subscribers
36.9K
Total Views
4.1M
Videos
109
Channel age
14 yrs
Known for
▶️ Featured Video
402K views
🎯 Reach quality
Subscriber activation · Exceptional
59.3%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-42%
Recent videos average 21.9K vs an all-time 37.5K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.
📈 Performance
Typical video
2.1K–9.4K views
Median 3.8K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
0.2× / week
Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.
21.9K
Avg views / video
514
Avg likes
28
Avg comments
0.2
Uploads / week
37.5K
Lifetime avg / video
111
Views / subscriber
5%
Shorts (recent views)
💡 Facts
🗓️Joined YouTube in 2011 — 14 years ago.
🏆Ranked #18,751 among all influencers on SocialDB.
🎯Top Hobby influencer — #802 in the niche.
👁️Averages 21.9K views per video.
📤Posts about 0.2× per week.
📍Based in Germany.
💚 Brand affinity
EstimatedBrands Baking Nicky's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
Squarespace
About
Hi all,
I'm Nicky, a self-taught baker, I am constantly learning new techniques and doing lots of research on recipes before I attempt to make them.
I get asked for recipes a lot! so I decided to create a YouTube channel to share recipes with friends and family but why not with everyone else :)
What you can expect from my channel:
- recipes that actually work
- baking tips and tricks
- expert baking knowledge step-by-step tutorials
- common baking struggles explained
Follow me on instagram and TikTok too to see more of the recipe development stories
@bakingnicky
#bakingnicky
📸 Gallery
Recent videos
3 ingredient Rhubarb compote
2.1K views · 4 months ago
Black Cacao & White Chocolate Chip Cookies
734 views · 1 year ago
Homemade Florentines
3.2K views · 1 year ago
Homemade Speculoos | Holiday Baking Recipes
2.7K views · 1 year ago
A Classic Roll Cake
3.3K views · 1 year ago
My Opera Cake | layered desserts
1.9K views · 2 years ago
The Perfect Canelé
2.3K views · 2 years ago
Easy Yule Log Recipe | Xmas baking
2.6K views · 2 years ago
Hump day treat = Madeleines #cake #dessert #recipe
928 views · 2 years ago
Quick pro tip for working with gelatin sheets! #pastry #baking #gelatin
52.4K views · 2 years ago
Coconut Gelato Recipe | Gelato series (vegan)
5.8K views · 2 years ago
Coffee Gelato Recipe | Gelato series
144.3K views · 3 years ago
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Frequently asked questions
How much does Baking Nicky charge for a sponsorship?
Baking Nicky hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Baking Nicky for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Baking Nicky, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does Baking Nicky have?
Baking Nicky has 36,900 subscribers on YouTube.
✉ Message Baking Nicky
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🎤 Event / appearance with Baking Nicky
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- ✓ Fee held in escrow, released after the appearance
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