Baking Nicky ✓

YouTube @bakingnicky Hobby 📍 Germany

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Subscribers

36.7K

🔥 Buzz rank

#103,715 ▲6355

Total Views

4.06M

Videos

109

Channel age

14 yrs

Est. monthly earnings

$51 – $98

📊 Content format · share of recent views

▶️ 95%

⚡ Shorts 5% · ▶️ Long-form 95% — brands place & price integrations differently across the two.

How we estimate

~21.9K recent monthly views × an estimated ad RPM of $2.45–$4.73 per 1,000 views — adjusted for Hobby content and a DE audience. About 5% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $612 – $1.2K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

402K views Super shiny mirror glaze | Beginner-friendly recipes

144.3K views Coffee Gelato Recipe | Gelato series

86K views Belgian (Liege) Waffles

83.7K views Traditional Dulce de Leche Recipe (no condensed milk!)

▶️ Featured Video

402K views

📈 Performance

Typical video

2.1K–9.4K views

Median 3.8K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.2× / week

Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.

21.9K

Avg views / video

514

Avg likes

Avg comments

2.48%

Engagement rate

0.2

Uploads / week

37.2K

Lifetime avg / video

111

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2011 — 14 years ago.

🏆Ranked #7,891 among all influencers on SocialDB.

🎯Top Hobby influencer — #326 in the niche.

👁️Averages 21.9K views per video.

📤Posts about 0.2× per week.

💬2.48% engagement rate.

📱5% of recent uploads are Shorts.

📍Based in Germany.

🛡️ Audience credibility

56/100 Fair

Est. 73% real, active audience · Medium fake-follower risk.
Healthy view-through — roughly 60% of subscribers watch each video.
2.48% engagement — below the ~5% typical for this size.

Est. authentic audience

73%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 47% Female 53%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

Germany54%
Austria10%
Switzerland7%
United States6%
United Kingdom3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Baking Nicky's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Epidemic Sound

Shopify

Squarespace

Skillshare

BetterHelp

Surfshark

CELINE

Montech

Audible

About

Hi all,
I'm Nicky, a self-taught baker, I am constantly learning new techniques and doing lots of research on recipes before I attempt to make them.
I get asked for recipes a lot! so I decided to create a YouTube channel to share recipes with friends and family but why not with everyone else :)

What you can expect from my channel:
- recipes that actually work
- baking tips and tricks
- expert baking knowledge step-by-step tutorials
- common baking struggles explained

Follow me on instagram and TikTok too to see more of the recipe development stories
@bakingnicky
#bakingnicky