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est. 5.9M influencer listings 🏢est. 71.5K sponsor listings 🌍est. 84.5B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋est. 2.6M Bluesky creators 🎙️est. 1.3M podcast creators 🟣est. 974.2K Twitch creators 📈est. 254.5K Pinterest creators 🐘est. 181.9K Mastodon creators 🥊est. 165.1K Kick creators 𝕏est. 156.9K X creators est. 97.6K YouTube creators 🎵est. 67.8K TikTok creators ✈️est. 66.2K Telegram creators 🎮est. 10.4K Discord creators 🎬est. 4.6K Rumble creators 📈est. 2.7K Substack creators 🧵est. 2.2K Threads creators est. 5.9M influencer listings 🏢est. 71.5K sponsor listings 🌍est. 84.5B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋est. 2.6M Bluesky creators 🎙️est. 1.3M podcast creators 🟣est. 974.2K Twitch creators 📈est. 254.5K Pinterest creators 🐘est. 181.9K Mastodon creators 🥊est. 165.1K Kick creators 𝕏est. 156.9K X creators est. 97.6K YouTube creators 🎵est. 67.8K TikTok creators ✈️est. 66.2K Telegram creators 🎮est. 10.4K Discord creators 🎬est. 4.6K Rumble creators 📈est. 2.7K Substack creators 🧵est. 2.2K Threads creators
Autotrader

Autotrader

🔄 Data last refreshed 21 hours ago
🤝

Make a deal with Autotrader

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Every booking is a normal escrow-protected deal.

Subscribers
1.8M
Total Views
391.7M
Videos
1.7K
Channel age
19 yrs

Known for

▶️ Featured Video

981.6K views
BMW IX3 Review: Almost Perfect

🎯 Reach quality

Subscriber activation · Solid
6.7%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-49%
Recent videos average 119.8K vs an all-time 232.7K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video
25.2K–270.1K views
Median 88.4K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
3.6× / week
Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.
119.8K
Avg views / video
2.5K
Avg likes
256
Avg comments
3.6
Uploads / week
232.7K
Lifetime avg / video
220
Views / subscriber
9%
Shorts (recent views)
9m 2s
Typical video length

💡 Facts

🗓️Joined YouTube in 2007 — 19 years ago.
🏆Ranked #2,380 among all influencers on SocialDB.
🎯Top Vehicle influencer — #14 in the niche.
👁️Averages 119.8K views per video.
📤Posts about 3.6× per week.
🏅Earned the Gold Play Button for passing 1M subscribers.
📍Based in United Kingdom.

💚 Brand affinity

Estimated

Brands Autotrader's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify Surfshark Epidemic Sound BetterHelp AG1 NordVPN Holzkern 16 Audible Squarespace

About

Autotrader is the UK’s biggest and most trusted automotive marketplace. It’s the go-to for millions of people when it comes to buying, selling or leasing cars. So, when it’s time for a change, our YouTube channel helps make finding the right vehicle easier... and a lot more fun. Our two highly experienced hosts will be familiar to many. Rory Reid is an award-winning journalist and broadcaster, and Alex Legouix is a professional TV presenter and podcaster. Both are finely-tuned car enthusiasts. Every week they’ll have reviews of the latest cars, from must-have hatchbacks to blue-sky supercars. Rory and Alex cut through the noise and give it to you straight. That means honest verdicts on how practical cars are for the real-world, the real cost of owning them, their recommended specifications, and much much more - all free from jargon and agenda.

📸 Gallery

Frequently asked questions

How much does Autotrader charge for a sponsorship?
Autotrader hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Autotrader for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Autotrader, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does Autotrader have?
Autotrader has 1,780,000 subscribers on YouTube.

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🎤 Event / appearance with Autotrader

Booking an event / appearance is a Pro feature. Upgrade to book Autotrader for an in-person or virtual appearance — payment held safely in escrow until the event is done.

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