Autotrader ✓

YouTube @autotrader_uk Vehicle 📍 United Kingdom

Visit YouTube 💰 Sponsor Autotrader 🤝 Collab with Autotrader 🎤 Book Event Appearance ⚔ Compare ☆ Watch Own this channel?

Subscribers

1.77M

Total Views

385.76M

Videos

1.7K

Channel age

19 yrs

Est. monthly earnings

$9.4K – $18.2K

📊 Content format · share of recent views

▶️ 92%

⚡ Shorts 8% · ▶️ Long-form 92% — brands place & price integrations differently across the two.

How we estimate

~2.44M recent monthly views × an estimated ad RPM of $4.20–$8.10 per 1,000 views — adjusted for Vehicle content and a GB audience. About 8% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $113.4K – $218.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

975.5K views BMW IX3 Review: Almost Perfect

837.9K views NEW Mercedes GLC Electric: Has BMW iX3 Met Its Match?

814.7K views Microlino Review: Can It REALLY Survive London?

811.5K views NEW 2026 Mercedes-Maybach S-Class: Luxury, Perfected?

▶️ Featured Video

975.5K views

📈 Performance

Typical video

53.4K–314K views

Median 120.9K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

2.5× / week

Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.

227.5K

Avg views / video

3.2K

Avg likes

386

Avg comments

1.59%

Engagement rate

2.5

Uploads / week

232.9K

Lifetime avg / video

218

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2007 — 19 years ago.

🏆Ranked #1,233 among all influencers on SocialDB.

🎯Top Vehicle influencer — #10 in the niche.

👁️Averages 227.5K views per video.

📤Posts about 2.5× per week.

💬1.59% engagement rate.

📱8% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

76/100 Good

Est. 85% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 13% of subscribers watch each video.
1.59% engagement — around average for this size.

Est. authentic audience

85%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 78% Female 22%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Autotrader's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Surfshark

Epidemic Sound

Shopify

BetterHelp

Incogni

Audible

Istion Yachting

CBoysTV Void where

Autobot Offroad wherein

About

Autotrader is the UK’s biggest and most trusted automotive marketplace. It’s the go-to for millions of people when it comes to buying, selling or leasing cars. So, when it’s time for a change, our YouTube channel helps make finding the right vehicle easier... and a lot more fun. Our two highly experienced hosts will be familiar to many. Rory Reid is an award-winning journalist and broadcaster, and Alex Legouix is a professional TV presenter and podcaster. Both are finely-tuned car enthusiasts. Every week they’ll have reviews of the latest cars, from must-have hatchbacks to blue-sky supercars. Rory and Alex cut through the noise and give it to you straight. That means honest verdicts on how practical cars are for the real-world, the real cost of owning them, their recommended specifications, and much much more - all free from jargon and agenda.