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⭐8.1M influencer listings 🏢94.3K sponsor listings 🌍116.4B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋3.5M Bluesky creators 🎙️1.4M podcast creators 🟣1.2M Twitch creators 📈658.7K Pinterest creators 🥊296.8K Kick creators 𝕏246.2K X creators 246K YouTube creators 🐘240.9K Mastodon creators 🎵127.1K TikTok creators ✈️106.3K Telegram creators 🎮13.4K Discord creators 📈9.9K Substack creators 🎬4.6K Rumble creators 🧵3.5K Threads creators ⭐8.1M influencer listings 🏢94.3K sponsor listings 🌍116.4B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋3.5M Bluesky creators 🎙️1.4M podcast creators 🟣1.2M Twitch creators 📈658.7K Pinterest creators 🥊296.8K Kick creators 𝕏246.2K X creators 246K YouTube creators 🐘240.9K Mastodon creators 🎵127.1K TikTok creators ✈️106.3K Telegram creators 🎮13.4K Discord creators 📈9.9K Substack creators 🎬4.6K Rumble creators 🧵3.5K Threads creators
🧭 Explore 🔎 More Vehicle creators 🌍 Top creators in United Kingdom YouTube rankings
Autotrader
Subscribers
1.8M
Total Views
403M
Videos
1.7K
Channel age
19 yrs

Known for

▶️ Featured Video

981.6K views
BMW IX3 Review: Almost Perfect

📈 Growth momentum

Growing steadily
Subscribers · last 30 days
+10K +0.56%
A steady, established audience.
Last 7 days
+10K
The most recent week — the freshest read on where subscriber growth is heading.

🎯 Reach quality

Subscriber activation · Strong
8.2%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-38%
Recent videos average 146.7K vs an all-time 236.6K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.
Reach consistency · Variable
36/100
How steady views are across recent videos (typically 28.7K–279.5K) — reach is hit-driven, so results swing from video to video.

📈 Performance

Typical video
28.7K–279.5K views
Median 113K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
3.3× / week
Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.
146.7K
Avg views / video
2.4K
Avg likes
248
Avg comments
3.3
Uploads / week
236.6K
Lifetime avg / video
225
Views / subscriber
6%
Shorts (recent views)
9m 42s
Typical video length

🗓️ Posting schedule

M
T
W
T
F
S
S
Most uploads land on Sundays · about 3.3 / week — time a launch or drop to ride the channel's own rhythm.

▶️ Top videos

✓ Official stats
Recent uploads · views
Aug 2026latest
  1. 1 BMW IX3 Review: Almost Perfect 981.6K views · 9.8K likes · 1.2K comments · Mar 2026
  2. 2 NEW Aston Martin Valen: The Most Violent V12 Ever Made? 882.1K views · 12.1K likes · 1.4K comments · Aug 2026
  3. 3 NEW Mercedes GLC Electric: Has BMW iX3 Met Its Match? 844.3K views · 3.9K likes · 526 comments · Mar 2026
  4. 4 Microlino Review: Can It REALLY Survive London? 825.2K views · 7.3K likes · 831 comments · Feb 2026
  5. 5 NEW 2026 Mercedes-Maybach S-Class: Luxury, Perfected? 817.6K views · 5.8K likes · 533 comments · Mar 2026
  6. 6 New Audi RS5: Built to Beat the M3? 804.6K views · 12.9K likes · 1.4K comments · Mar 2026
  7. 7 Where do you put the washer fluid in a Microlino?! 🧐 724.8K views · 1.1K likes · 43 comments · Feb 2026

💡 Facts

🗓️Joined YouTube in 2007 — 19 years ago.
🏆Ranked #4,124 among all influencers on SocialDB.
🎯Top Vehicle influencer — #37 in the niche.
👁️Averages 146.7K views per video.
📤Posts about 3.3× per week.
🚀Gained 10K subscribers in the last 7 days.
🏅Earned the Gold Play Button for passing 1M subscribers.
📍Based in United Kingdom.

💚 Brand affinity

Estimated

Brands Autotrader's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify AG1 Surfshark Epidemic Sound BetterHelp Squarespace BRUNT DK Messe Berlin promoting

About

Autotrader is the UK’s biggest and most trusted automotive marketplace. It’s the go-to for millions of people when it comes to buying, selling or leasing cars. So, when it’s time for a change, our YouTube channel helps make finding the right vehicle easier... and a lot more fun. Our two highly experienced hosts will be familiar to many. Rory Reid is an award-winning journalist and broadcaster, and Alex Legouix is a professional TV presenter and podcaster. Both are finely-tuned car enthusiasts. Every week they’ll have reviews of the latest cars, from must-have hatchbacks to blue-sky supercars. Rory and Alex cut through the noise and give it to you straight. That means honest verdicts on how practical cars are for the real-world, the real cost of owning them, their recommended specifications, and much much more - all free from jargon and agenda.

📸 Gallery

Frequently asked questions

How much does Autotrader charge for a sponsorship?
Autotrader hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Autotrader for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Autotrader, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does Autotrader have?
Autotrader has 1,790,000 subscribers on YouTube.

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