Jay Leno's Garage ✓

YouTube @jaylenosgarage Vehicle 📍 United States

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🤝

Make a deal with Jay Leno's Garage

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 Hire for UGC 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

3.98M

Total Views

1.12B

Videos

1.5K

Channel age

17 yrs

Est. monthly earnings

$11.4K – $22.1K

📊 Content format · share of recent views

▶️ 96%

⚡ Shorts 4% · ▶️ Long-form 96% — brands place & price integrations differently across the two.

How we estimate

~2.84M recent monthly views × an estimated ad RPM of $4.20–$8.10 per 1,000 views — adjusted for Vehicle content and a US audience. About 4% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $137.2K – $264.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

3.18M views The $25K EV Truck You Can Repair Yourself: Meet The Slate Truck | Jay Leno’s Garage

1.97M views Better Than a Bugatti? Why I Paid Full Price for the 2026 Corvette ZR1X | Jay Leno's Garage

1.23M views Jeff Dunham’s Insane 750HP "Rat Rod" Humvee | Jay Leno's Garage

1.13M views Jay Leno Drives the 500-Mile Tesla Semi: The Death of Diesel? | Jay Leno's Garage

▶️ Featured Video

3.18M views

🎯 Reach quality

Subscriber activation · Strong

9.3%

Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.

Recent vs all-time

-52%

Recent videos average 368.6K vs an all-time 772.2K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.

📈 Performance

Typical video

33.3K–450.9K views

Median 166.9K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

1.8× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

368.6K

Avg views / video

10.8K

Avg likes

1.5K

Avg comments

3.32%

Engagement rate

1.8

Uploads / week

772.2K

Lifetime avg / video

282

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Facts

🗓️Joined YouTube in 2008 — 17 years ago.

🏆Ranked #744 among all influencers on SocialDB.

🎯Top Vehicle influencer — #5 in the niche.

👁️Averages 368.6K views per video.

📤Posts about 1.8× per week.

💬3.32% engagement rate.

📱4% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

98/100 Excellent

Est. 98% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 9% of subscribers watch each video.
Verified account.
Established account (17+ years old).
3.32% engagement — above the ~2% typical for this size.

Est. authentic audience

98%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 76% Female 24%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Jay Leno's Garage's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Surfshark

Epidemic Sound

Shopify

Incogni

BetterHelp

ILA Berlin 11

DeleteMe

DraftKings

Airalo

About

A new video every Monday! Visit Jay Leno's Garage, the Emmy-winning series where Jay Leno gives car reviews, motorcycle reviews, compares cars, and shares his passion and expertise on anything that rolls, explodes, and makes noise. Classic cars, restomods, super cars like the McLaren P1, sports cars like Porsche 918 Spyder and Camaro Z28, cafe racers, vintage cars, and much, much more. Subscribe for more: http://bit.ly/JLGSubscribe Episodes available for purchase. https://www.apple.com/itunes/