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Ulta Beauty

Ulta Beauty

🔄 Data last refreshed 1 day ago
🤝

Make a deal with Ulta Beauty

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Every booking is a normal escrow-protected deal.

Followers
1.84M
Total likes
11.14M
Videos
3.6K
Following
928
🧰 Free analysis for Ulta Beauty
🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

Known for

📊 Engagement & reach

Engagement rate · Building
0.17%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
3.1K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
1.3K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
9.1 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
2K×
Follows just 928 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Ulta Beauty's TikTok.

@ultabeauty

💡 Facts

👁️Averages 1.3K views per stream.
📤Posts about 10.2× per week.
💬0.17% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.

🛡️ Audience credibility

38/100
Low Credibility score
64%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~0.1% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 0.17% engagement — below the ~9% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 42% Female 58%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
ShoppingDealsLifestyle

💚 Brand affinity

Estimated

Brands Ulta Beauty's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify

About

The possibilities are beautiful 💫 All things TikTok all in one place 😉 Shop 👇

📸 Gallery

Recent content

No appointment. No dry time. Just cute nails. 💅 ✨ @Glamnetic Citrus Coast Press-On Nails -only at Ulta! #UltaBeauty #TikTokShop #pressonnails #nails #nailtok 🎥: @h0neybuttercups
311 views · 16 hours ago
Zero cast. Lightweight feel. Everyday SPF. ☀️🧴 ✨ @anua_global KPop Demon Hunters Zero-Cast Moisturizing Finish Sunscreen #UltaBeauty #ANUA #TikTokShop #kbeauty #spf 🎥: @regina_ugc_
1.1K views · 1 day ago
Current console rotation: ✨ ULTA Beauty Collection Ultra Gloss Hydrating Hybrid Lip Gloss Oil- only at Ulta! ✨ @Sol de Janeiro Limited Edition Leite Café Hair & Body Perfume Mist-only at Ulta! ✨ @anua_global Invisible Glow Finish Sunscreen Stick-only at Ulta! #UltaBeauty #caressentials #vanity #beauty
895 views · 1 day ago
Juniper Breeze is back (for a limited time 😉), only at Ulta. @bathandbodyworks
1.1K views · 2 days ago
Finally cracked the code to smelling good all day long. Get everything you need to build the perfect vanilla layering routine with this four-piece bundle for under $65! ✨ @touchland Mist Hydrating Hand Sanitize ✨ ULTA Beauty Collection Truly Whipped Body Butter ✨ @squishmallowsfragrances Whisked Away Eau de Parfum ✨ ULTA Beauty Collection Vanilla Velour Hair & Body Mist #UltaBeauty #TikTokShop #UltaBeautyFragrances #PerfumeRoutine #UltaBeautyEssentials 🎥 @Anaël Hector
1.4K views · 2 days ago
Every product in this routine comes with a compliment. Which one are you trying first? 👀 ✨ @Peach & Lily Glass Skin Refining Serum ✨ @livetinted Hueguard Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum ✨ @Polite Society Beauty Dual Intentions Eyeshadow Duo ✨ @CÉCRED Heat Activated Silk Glaze ✨ @noyzfragrance Only Human Mylk de Parfum ✨ @Snif Coco Shimmy Eau de Parfum #UltaBeauty #UltaBeautyEssentials #MakeupEssentials #FragranceEssentials 🎥 @Madisonortizz
1.2K views · 2 days ago
While we wait for the backpack version, the regular size of @mediheal_usa's Madecassoside Moisture Sun Serum is available now, only at Ulta. ✨ Lightweight, non-sticky, with a natural finish.
2.6K views · 2 days ago
The only soundtrack we need. 🫧 ✨ @VOESH Smooth'd Plumping Body Massage Roller Crème with Hyaluronic Acid ✨ @anua_global PDRN Hyaluronic Acid Hydrating Capsule Mist -only at Ulta! ✨ @LILYEVE GLOBAL Growturn Exosome Brush Ampoule ✨ @Kaja Beauty Beauty Bento Stacked Eyeshadow Trio #UltaBeauty #asmr #kbeauty #kbeautyasmr #beauty 🎥: @Joy || Beauty Content Creator
1.6K views · 2 days ago
Testing out waterproof makeup. 👀 ✨ @Estée Lauder Double Wear Stay-in-Place Longwear Matte Foundation ✨ @Morphe Cosmetics Lifeproof 16-Hour Continuous Setting Mist ✨ ULTA Beauty Collection Weightless Water Lip Stain #UltaBeauty #waterproofmakeup #longlastingmakeup
1.3K views · 3 days ago
The routine responsible for my beauty sleep. 😴 ✨ @NEOM Wellbeing UK Perfect Night's Sleep Discovery Collection -only at Ulta! #UltaBeauty #TikTokShop #sleeproutine #sleepessentials #beautysleep 🎥: @isa kristen
1.4K views · 7 days ago

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