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🧭 Explore 🔎 More Shopping & Retail creators TikTok rankings
Fenty Beauty
🤝

Make a deal with Fenty Beauty

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Every booking is a normal escrow-protected deal.

Followers
3.6M
Total likes
80.9M
Videos
2.9K
Following
826
🎁 Free analysisfor Fenty Beauty

Known for

📊 Engagement & reach

Recent videos · views
Aug 18latest
Engagement rate · Building
0.78%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
27.7K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
232.2K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
7.9K–17.3K views
Half of recent videos land in this range (median 13.9K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
0/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
1.7 / week
A more selective poster — each video gets room to breathe.
Follower / following
4.3K×
Follows just 826 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Fenty Beauty's TikTok.

@fentybeauty

💡 Facts

👁️Averages 232.2K views per stream.
📤Posts about 1.9× per week.
💬0.78% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 50% Female 50%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
ShoppingDealsLifestyle

🕵️ Fake follower check

Estimated
61/100
Fair Credibility score
80%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 80% real, active audience · Low fake-follower risk.
  • Engagement (~6.5% of followers engage each post) is around typical for TikTok.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 0.78% engagement — below the ~2.6% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands Fenty Beauty's audience is most likely to respond to — from detected sponsorships in this niche.

Shopify Keeps

About

Made for you, made by you, made to move with you. The NEW Fluid Flex Foundation launches globally on 9/4 🖤 Tag us @fentybeauty ♾️ Cruelty-free

📸 Gallery

Recent content

Your Fall Fenty lip loading…♥️🍷 @Miss Evelyn is swiping on the limited-edition set: Berry Brown'd Pout 💋 This duo features everything you need for the perfect line-and-shine pout ✨ This set includes ⤵️ ♥️ Trace’d Out Lip Liner in rich brown shade ‘Brown’d Out’ ♥️ Gloss Bomb Stix in deep berry shade ‘Black’r Berry’ ♥️ FREE Trace’d Out Dual Pencil Sharpener Shop your new go-to lippie for fall online at @Sephora
7.3K views · 2 days ago
Sip + serve 💋 We teamed up with @aaashleyk  + @Nami Matcha to bring together two daily essentials: our best-selling Gloss Bomb in ‘Fu$$y’ + Nami Matcha’s First-Harvest Organic Strawberry Matcha 🍓 Plus, get an exclusive matcha-green Gloss Bomb keychain for the ultimate finishing touch to all your bags. 💗 A sweet collab celebrating 2 women founders with everything you need to shine! 💋 Shop now at fentybeauty.com
3.9K views · 2 days ago
We heard y'all! 😉 TikTok Shop Exclusive Butta Drop Duo in Salted Caramel is BACKKKK 🧡✨ RSVP now to tune in to our TikTok Shop Mega LIVE on Tuesday, October 6th at 11 AM PST for surprise giveaways, flash sales and cop these exclusive *NEW* TikTok Shop bundles! 📱
4K views · 2 days ago
We did THAT!! 💅🏽💅🏿💅🏻 Grip Trip Hydrating Primer is half primer, half skincare and just won @Women's Health 'Best Primer' in the 2026 Women's Health Skincare Awards 🏆⤵️ ✔️ For dry to balanced skin types ​ ✔️ For all-day hydration + plumping​ ✔️ Butterfly Lavender Extract plumps + hydrates​ ✔️ Maple Sap Extract grips + extends makeup up to 12 hours​ ✔️ Sweat + humidity resistant ​ Shop Grip Trip at @Sephora, @sephoracanada, @Kohl’s #sephoraxkohls, @Ulta Beauty, and fentybeauty.com! 💜 📷 @Jade✨Edgin
8.3K views · 3 days ago
Don't be salty! Guess who's back?! 👀 TikTok Shop Exclusive Butta Drop Duo in Salted Caramel is BACKKKK 🧡✨ Mark ya calendars 👉🏽 our TikTok Shop Mega LIVE is Tuesday, October 6th at 11 AM PST 🗓️ RSVP to our #TikTokLIVE event + tune in for surprise giveaways, flash sales and to see all your favorite, exclusive TikTok Shop bundles in action! 📱
8.4K views · 4 days ago
If there’s one thing Rih is reaching for during Paris Fashion Week, it’s an iconic lip combo💄 Her cool-taupe nude lip pairing⤵️ 🥀 Trace’d Out Pencil Lip Liner in ‘Amber Rose’ 🤎 Fenty Treatz Lip Oil in ‘Cinnamon Sugar’ Shinin’ head-to-toe in a bronzy tinseled skirt suit at the Matières Fécales Spring 2027 show ✨ Video: laravolpatoo (IG)
17.3K views · 5 days ago
Major surprises OTW 🤩 @Rihanna will be joining our #TikTokShop Mega LIVE on Tuesday, October 6th at 11 AM PST ✨ RSVP at the 🔗 above + tune in so you don't miss out on all the surprise giveaways, flash sales and to see our viral, exclusive *NEW* bundles in action!
7.9K views · 5 days ago
TAP TAP IN 💅🏿💅🏾💅🏻 Our TikTok Shop Mega LIVE is Tuesday, October 6th at 11 AM PST ✨ RSVP to our #TikTokLIVE event + tune in for surprise giveaways, flash sales and to see these viral, exclusive *NEW* bundles! See you there, boos! 💋
15.3K views · 6 days ago
Did y’all hear yet? 👂 @Rihanna is our special guest for our #TikTokShop Mega LIVE Tuesday, October 6th at 11 AM PST 🥳✨ RSVP at the 🔗 above + tune in on all the surprise giveaways, flash sales and cop exclusive *NEW* bundles! TRUST, you're not gonna want to miss this!
13.9K views · 7 days ago
Fenty Fam, we're goin' LIVE! 📱💋 Tune in to our TikTok Shop Mega LIVE on 10.6 to cop our juicy deals, win exclusive freebies + maybe even catch some surprise guests 👀🤭 Register now through the 🔗 above! See ya soon 👋🏿👋🏽👋🏻
128.6K views · 10 days ago
Introducing Pro Filt’r Fluid Flex Foundation. A formula that’s made to move with you featuring 50 NEW, perfected shades and undertones created with precision. Designed to match, move with, and adapt to every expression. The wait is almost over... Pro Filt’r Fluid Flex Foundation arrives 9/4! 🫶🏿🫶🏽🫶🏻
271.1K views · 1 month ago
Can't wait to spill the tea on this one!!​ Come back tomorrow to learn more about the secret behind @Rihanna’s iconic looks. 😍👀
2.3M views · 1 month ago

Frequently asked questions

How much does Fenty Beauty charge for a sponsorship?
Fenty Beauty hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Fenty Beauty for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Fenty Beauty, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Fenty Beauty have?
Fenty Beauty has 3,566,038 followers on TikTok.

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