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Tom’s Guide
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🔒 Paid proposals held safely in escrow — released only when the work's approved.

Every booking is a normal escrow-protected deal.

Followers
429.8K
Total likes
17.4M
Videos
2.6K
Following
104
🎁 Free analysisfor Tom’s Guide

Known for

📊 Engagement & reach

Recent videos · views
Sep 22latest
Engagement rate · Building
1.55%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
6.7K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
17.2K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
1.8K–17.7K views
Half of recent videos land in this range (median 8.1K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Variable
43/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
20.7 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
4.1K×
Follows just 104 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Tom’s Guide's TikTok.

@tomsguide

💡 Facts

👁️Averages 17.2K views per stream.
📤Posts about 23.1× per week.
💬1.55% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 49% Female 51%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated
29/100
Low Credibility score
61%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 61% real, active audience · Medium fake-follower risk.
  • Low engagement (~4.0% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • 1.55% engagement — below the ~12% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands Tom’s Guide's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

About

Helping you upgrade your life, one product at a time 💯 unboxings, reviews, best picks, benchmarks, hot takes, breaking news & more! All things tech & gadgets.

📸 Gallery

Recent content

Did the research + testing so you don't have to! ⌨️⚡ These are the best wireless keyboards right now: 1. Epomaker AJazz AK820 Pro: Mechanical switches, PBT keycaps, and a built-in GIF/battery screen for under $70. 2. Keychron V1 Ultra 8k: Ultra-fast polling speeds, tactile hot-swappable switches, and dual RGB lighting. 3. NuPhy Node 75: Ultra-low profile, gasket mount comfort, and per-key RGB. 4. LemoKey P1: Gaming-focused with Hall Effect switches, quad actuation, and rapid-trigger performance
574 views · 3 days ago
Wolverine has had it's controversy... but why are these limited-edition accessories, like, the best we've gotten for PS5 so far? The yellow Wolverine PS5 combination is definitely the way to go, but the plates and DualSense also come in silver as a PlayStation Store exclusive. So even if the game is mid, are these still worth picking up? #wolverine #playstation #ps5 #unboxing #limitededition
1.2K views · 4 days ago
Mark Zuckerberg reveals Meta VR Glasses, a pair of virtual reality glasses that weigh just about 100 grams, 5x lighter than Meta Quest 3 and "much lighter" than Apple Vision Pro. What do you think of Meta Connect 2026's "one more thing" moment? #MetaVRGlasses #VRGlasses #MetaConnect #MarkZuckerberg #VirtualReality
17.7K views · 4 days ago
Mark Zuckerberg (sort of) address Ray-Ban Meta Glasses camera concerns with some reminders on how the status light and anti-tampering feature work during Meta Connect 2026. #MetaConnect #CameraGlasses #SmartGlasses #MetaGlasses #MarkZuckerberg
8.1K views · 4 days ago
Meta isn't giving up on dedicated AI hardware, apparently. As a very last surprise Meta Connect moment, Mark Zuckerberg revealed Muse Charm, a dedicated device for your Muse AI agent. It's set to release before the end of this year. #MuseCharm #MetaConnect #AI #AIAgent #TechNews
7.2K views · 4 days ago
Like should Meta just stick to VR? bc these are legitimately cool 🥲 While everyone’s arguing over public surveillance glasses, Meta’s just cooked up what might be their most impressive display tech yet: Meta VR Glasses.  By splitting the hardware in two (à la Apple Vision Pro) they made a headset 5x lighter than Quest 3 and it actually feels like wearing regular glasses. • The Specs: 5K micro-OLED display with 37 pixels per degree for insanely crisp text legibility.  • The Build: Lightweight mag
49.2K views · 4 days ago
Meta finally dropped the cameras in this pair of smart glasses... is it *perfect* timing or too late 🎧 The new Ray-Ban Meta Audio is lowkey the most practical thing Meta’s built in a minute. By completely removing the cameras, you get zero surveillance paranoia, but you keep the best parts of smart frames: open-ear audio, crystal-clear calls and (if you want it) hands-free AI.  • Weight & Fit: Just 43 grams with adjustable temple tips and swappable nose pads.  • Battery Life: 12 hours on a singl
1.8K views · 4 days ago
Mark Zuckerberg opens up Meta Connect with a message on super intelligence and where his company stands on the future of AI ✨ #MetaConnect #MarkZuckerberg #AI #TechNews #AIAgents
68.3K views · 4 days ago
Meet the @Vitamix Nano, the latest and greatest kitchen essential, featuring SmoothiePilot™ that senses ingredient activity and automatically adjusts speed and timing for the right texture every time! #ad #vitamix #myfavoritefeature #tomsguide
11.2K views · 5 days ago
Not a very well-kept secret 🥲 Beats 360 headphones have finally, officially been announced after being soft-launched in all sorts of athletic settings. But now we know why! These over-ears offer true IPX4 sweat resistance, something you don't see in many headphones in this form factor or price tier. Swappable cushions means everyone can customize their look. Here we have the Sky Beats 360 with a set of the white Ultra Plush and volt Performance Knit cushions. What do you think of these color
6.6K views · 6 days ago

Frequently asked questions

How much does Tom’s Guide charge for a sponsorship?
Tom’s Guide hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Tom’s Guide for a brand deal or collaboration?
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How many followers does Tom’s Guide have?
Tom’s Guide has 429,847 followers on TikTok.

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