Tom’s Guide

TikTok @tomsguide Media & Entertainment

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Followers

426.4K

Total likes

17M

Videos

2.5K

Following

103

🎁 Free analysisfor Tom’s Guide

🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

Is MacBook Neo really the best $700 laptop out there, or does the Dell XPS 13 make more sense if you're trying to get the best machine for the same price? Let's talk about what to look out for between the MacBook Neo vs. Dell XPS 13 👀💻 Are you team macOS or Windows? #macbookneo #dellxps13 #computing #laptops #comparison

6.4K views Is MacBook Neo really the best $700 laptop out there, or does the Dell XPS 13 make more sense if you're trying to get the best machine for the same price? Let's talk about what to look out for between the MacBook Neo vs. Dell XPS 13 👀💻 Are you team macOS or Windows? #macbookneo #dellxps13 #computing #laptops #comparison

The 2027 Audi Q9 is a massive, ultra-futuristic luxury cruiser that's not afraid to show off its imposing road presence and next-gen safety tech, making it well-suited to tackle both family road trips and dense city traffic (big props to those ground-projected turn signals!) While the base trim starts at $89,095, the high-performance SQ9 trim drives the cost up to $119,395. That might seem like a huge stretch, but it benefits from a 591-horsepower powertrain, anti-glare micro-LED Matrix headligh

4.5K views The 2027 Audi Q9 is a massive, ultra-futuristic luxury cruiser that's not afraid to show off its imposing road presence and next-gen safety tech, making it well-suited to tackle both family road trips and dense city traffic (big props to those ground-projected turn signals!) While the base trim starts at $89,095, the high-performance SQ9 trim drives the cost up to $119,395. That might seem like a huge stretch, but it benefits from a 591-horsepower powertrain, anti-glare micro-LED Matrix headligh

Not sure how to get HDMI on your MacBook Neo? You probably realized by now that Apple's lowest-cost laptop doesn't have an HDMI input built in. But it's 2026 and you have some easy options: 1. USB-C dock. We've done a lot of videos about these already but it's basically a just an adapter. The one in this video is Satechi's USB-C Snap Hub. 2. A compatible monitor. If you were looking for an HDMI connect for your desk, these days, there are lot of options quality monitors that connect directly t

3.7K views Not sure how to get HDMI on your MacBook Neo? You probably realized by now that Apple's lowest-cost laptop doesn't have an HDMI input built in. But it's 2026 and you have some easy options: 1. USB-C dock. We've done a lot of videos about these already but it's basically a just an adapter. The one in this video is Satechi's USB-C Snap Hub. 2. A compatible monitor. If you were looking for an HDMI connect for your desk, these days, there are lot of options quality monitors that connect directly t

... but maybe not enough to justify spending thousands more on Verizon vs Visible over the course of a few years 😅 If you've wondered what the difference is between Verizon and Visible, in this video I put both through three side-by-side speed tests to demonstrate. Verizon is faster, no arguing that. But is it that much faster? I think the results speak for themselves! #visible #verizon #phoneplan #mobilecarrier #speedtest

3K views ... but maybe not enough to justify spending thousands more on Verizon vs Visible over the course of a few years 😅 If you've wondered what the difference is between Verizon and Visible, in this video I put both through three side-by-side speed tests to demonstrate. Verizon is faster, no arguing that. But is it that much faster? I think the results speak for themselves! #visible #verizon #phoneplan #mobilecarrier #speedtest

📊 Engagement & reach

Engagement rate · Building

1.59%

Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.

Avg likes / video

6.8K

Typical likes on a recent post — the clearest proof of how hard the audience reacts.

Avg views / video

2.4K

Measured across recent posts — the real reach a sponsored video earns.

Posting cadence

5.9 / week

Posts several times a week — reliably active for a campaign window.

Follower / following

4.1K×

Follows just 103 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche

Media & Entertainment

The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Tom’s Guide's TikTok.

@tomsguide

💡 Facts

👁️Averages 2.4K views per stream.

📤Posts about 6.5× per week.

💬1.59% engagement rate.

🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 49% Female 51%

Age · peak 18-24

13-1717%

18-2444%

25-3423%

35-449%

45+7%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

29/100

Low Credibility score

61%

Mixed Real audience

Medium Fake-follower risk

High Data confidence

Est. 61% real, active audience · Medium fake-follower risk.
Low engagement (~0.6% of followers engage each post) — a sign of an inflated or inactive audience.
Organic base — far more followers than accounts it follows.
1.59% engagement — below the ~12% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands Tom’s Guide's audience is most likely to respond to — from detected sponsorships in this niche.

Genshin Impact

About

Helping you upgrade your life, one product at a time 💯 unboxings, reviews, best picks, benchmarks, hot takes, breaking news & more! All things tech & gadgets.

📸 Gallery

Recent content

Making espresso at home is a lot easier once you know the coffee jargon for your tools and troubleshooting ☕️ On this session of The Coffee Lab, our lab director defines the coffee terms you'll regularly hear mentioned in this series. Do you have a favorite piece of coffee terminology? We're personally fond of the "puck prep" tongue twister 😅 #thecoffeelab #coffeetime #espressomaker #jargon #coffeequiz

721 views · 1 day ago

Do I... play fighting games now 🤨 what happens when a Marvel fan who doesn't like fighting games gives Marvel Tokon Fighting Souls a go? Let's see if Marvel characters make the difference 👊 Out now on PC and PS5 🎮 #marveltokon #fightingsouls #marvelgames #ps5gamer #gamereview

992 views · 2 days ago

The Tom's Guide Battery Test results for the Samsung Galaxy Z Fold 8, Galaxy Z Fold 8 and Galaxy Z Flip 8 are in 🔋 Samsung made the switch to silicon carbon batteries, but did it pay off for the latest generation of foldable devices 🤔 #galaxyzfold8 #foldablephones #batterytest #samsung #techreview

1.6K views · 4 days ago

Not sure how to get HDMI on your MacBook Neo? You probably realized by now that Apple's lowest-cost laptop doesn't have an HDMI input built in. But it's 2026 and you have some easy options: 1. USB-C dock. We've done a lot of videos about these already but it's basically a just an adapter. The one in this video is Satechi's USB-C Snap Hub. 2. A compatible monitor. If you were looking for an HDMI connect for your desk, these days, there are lot of options quality monitors that connect directly t

3.7K views · 5 days ago

15-year-old me is screaming right now 🏴‍☠️⚓️ Getting a second chance at the Assassin’s Creed Black Flag Collector’s Edition is a dream come true. The Edward Kenway statue alone might just be my new most prized possession! What’s inside the box: ⚔️ Detailed Edward Kenway Statue 📖 Collector’s Pirate Journal 🗺️ Canvas World Map 💿 Custom Steelbook Assassin’s Creed Black Flag Resynced is OUT NOW on PS5, Xbox Series X|S, and PC! 🎮 Tag a fellow pirate who needs this in their collection 👇 #assassinscre

750 views · 6 days ago

Is MacBook Neo really the best $700 laptop out there, or does the Dell XPS 13 make more sense if you're trying to get the best machine for the same price? Let's talk about what to look out for between the MacBook Neo vs. Dell XPS 13 👀💻 Are you team macOS or Windows? #macbookneo #dellxps13 #computing #laptops #comparison

6.4K views · 7 days ago

... but maybe not enough to justify spending thousands more on Verizon vs Visible over the course of a few years 😅 If you've wondered what the difference is between Verizon and Visible, in this video I put both through three side-by-side speed tests to demonstrate. Verizon is faster, no arguing that. But is it that much faster? I think the results speak for themselves! #visible #verizon #phoneplan #mobilecarrier #speedtest

3K views · 8 days ago

Bluetooth speaker that looks like a guitar amp 🔊🎸 let's unbox Marshall's Acton IV speaker ($329) that recently launched. In addition to Bluetooth, we get wired AUX and RCA inputs. How would you use it? #marshallactoniv #bluetoothspeaker #unboxing #cooltech #marshallspeaker

1.9K views · 10 days ago

Learn the oat milk brown sugar shaken espresso recipe from a former Starbucks barista (and the director of The Coffee Lab!) ☕️ This Starbucks recipe is super simple and just as satisfying as what you'd get at the shop. You can use any shot of espresso you'd like but it works especially well with Nespresso's Oatly Barista Edition pods. Sound off on what Starbucks drink I should recreate next! #starbucksbarista #thecoffeelab #brownsugarshakenespresso #coffeeathome #coffeerecipe

888 views · 11 days ago

The 2027 Audi Q9 is a massive, ultra-futuristic luxury cruiser that's not afraid to show off its imposing road presence and next-gen safety tech, making it well-suited to tackle both family road trips and dense city traffic (big props to those ground-projected turn signals!) While the base trim starts at $89,095, the high-performance SQ9 trim drives the cost up to $119,395. That might seem like a huge stretch, but it benefits from a 591-horsepower powertrain, anti-glare micro-LED Matrix headligh

4.5K views · 12 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Canaltech 42%

face & ghost 42%

VnEconomy - Tạp chí Kinh tế VN 41%

Fábio Moura bgeeks 40%

エイベックス・ピクチャーズ【公式】 40%

HOUSE🇪🇸VOLTAGE 40%

More like this

VnEconomy - Tạp chí Kinh tế VN ✓

Frequently asked questions

How much does Tom’s Guide charge for a sponsorship?

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How many followers does Tom’s Guide have?

Tom’s Guide has 426,429 followers on TikTok.

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Tom’s Guide

Make a deal with Tom’s Guide

Known for

📊 Engagement & reach

🏷️ Niche & audience

📹 Recent videos

💡 Facts

👥 Audience demographics

🕵️ Fake follower check

💚 Brand affinity

About

📸 Gallery

Recent content

🔀 Audience overlap

More like this

Frequently asked questions

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