Dateline NBC✓ Add us as a preferred source on Google
🔄 Data last refreshed 22 hours ago
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🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
1.1M
Total likes
21.5M
Videos
1.5K
Following
93
💰 Suggested sponsorship rate
$335 – $545 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Dateline NBC
Known for
55.4K views
To read more about the #disappearance of Jennifer Hollowell Watkins from Washington, #NorthCarolina, go to the link in our bio under #Dateline #MissinginAmerica
27.4K views
To read more about the 2007 #EvelineAshbaugh #coldcase near Delaware City, #Ohio, go to the link in our bio under #ColdCaseSpotlight. #Dateline
📊 Engagement & reach
Recent videos · views
Sep 11latest
Engagement rate · Building
1.28%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
14.1K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
16.8K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
3.9K–23.9K views
Half of recent videos land in this range (median 12.8K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Consistent
59/100
How steady views are across recent videos — a predictable reach a brand can plan around.
Posting cadence
9.1 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
11.9K×
Follows just 93 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 16.8K views per stream.
📤Posts about 10.1× per week.
💬1.28% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 48% Female 52%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~1.5% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.28% engagement — below the ~2.7% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Dateline NBC's audience is most likely to respond to — from detected sponsorships in this niche.
About
THE True Crime Original.
Fri 9/8c NBC
📸 Gallery
Recent content
It was a clue. A key to a mystery investigators didn't even know they needed to solve... The full story tonight at 10/9c on an all-new #Dateline with Blayne Alexander on NBC.
10.7K views · 25 days ago
It’s a journey he never saw coming… Blayne has the story Friday on an all-new #Dateline at 10/9c on NBC.
2.9K views · 26 days ago
Friday at 10/9c on an all-new #Dateline…
23.9K views · 27 days ago
To read more about the #disappearance of Jennifer Hollowell Watkins from Washington, #NorthCarolina, go to the link in our bio under #Dateline #MissinginAmerica
55.4K views · 28 days ago
10 years after he first took a knee during the national anthem, former San Francisco 49ers quarterback Colin Kaepernick joins Lester Holt for an intimate conversation about his life-changing decision. Listen to the first episode of #Dateline’s newest podcast, ‘Before & After with Lester Holt’ now and subscribe to #Dateline Premium for ad-free listening and early access to episodes.
3.9K views · 29 days ago
To read more about the 2007 #EvelineAshbaugh #coldcase near Delaware City, #Ohio, go to the link in our bio under #ColdCaseSpotlight. #Dateline
27.4K views · 29 days ago
They’ve gone through extraordinary and sudden life changes… Now, they share their stories with Lester Holt. Start listening to Lester’s latest podcast, Before & After, available now wherever you get your podcasts. #Dateline
2.4K views · 29 days ago
“I’m not trying to be a hero, but I think if you were in this position, you'd do the same thing.” After the first tower collapsed, the hero firefighters of September 11 didn’t run. They went back in. “Facing Ground Zero: A #Dateline Special,” tonight at 10/9c on NBC.
16K views · 1 month ago
“Inside me, I was praying, ‘God, please save me from this.’” Survivors we met on September 11, 2001, reflect on that day of unimaginable loss through never-before-seen footage captured by NBC News cameras. We hope you’ll join us tonight at 10/9c for a #Dateline special: “Facing Ground Zero.”
12.3K views · 1 month ago
In this intimate and emotional documentary, rescuers and ordinary people caught in the rubble reflect on what they saw, what they survived and how the attacks shaped their lives. Tonight on NBC at 10/9c, “Facing Ground Zero: A #Dateline Special.”
12.8K views · 1 month ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does Dateline NBC charge for a sponsorship?
Dateline NBC hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Dateline NBC for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Dateline NBC, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Dateline NBC have?
Dateline NBC has 1,105,126 followers on TikTok.
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