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Explore 🔎 More Shopping & Retail creators TikTok rankings
smashbox
Followers
183.6K
Total likes
721.8K
Videos
777
Following
125
🎁 Free analysisfor smashbox

Known for

📊 Engagement & reach

Recent videos · views
Mar 27latest
Engagement rate · Building
0.51%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
929
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
242K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
264–570 views
Half of recent videos land in this range (median 523) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
0/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.41 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.5K×
Follows just 125 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from smashbox's TikTok.

@smashboxcosmetics

💡 Facts

👁️Averages 242K views per stream.
📤Posts about 0.5× per week.
💬0.51% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 45% Female 55%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
ShoppingDealsLifestyle

🕵️ Fake follower check

Estimated
75/100
Good Credibility score
88%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 88% real, active audience · Low fake-follower risk.
  • Strong engagement (~1.3× of followers engage each post) — an active, real audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 0.51% engagement — below the ~12% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands smashbox's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify

About

Born in the Studio. Built for Life. 🐰 #CrueltyFree

📸 Gallery

Recent content

New Full Fill-ter Glass Balm melts into lips with cushiony comfort and mirror-like shine, while helping smooth the look of lines and enhance visible volume. 8-hour hydration. 6 nude shades. Pillow-soft feel. Basically, your balm got a glossy upgrade. Available now on smashbox.com and @ultabeauty. #smashbox
121 views · 1 day ago
Back in stock. Act accordingly. The bestselling BECCA Under Eye Brightening Corrector is back on smashbox.com. If you’ve been waiting to restock, this is your moment. Available now on smashbox.com. #smashbox
303 views · 2 days ago
Melty balm texture. Cushion-like hydration. Glass-like shine. 6 perfect nude shades. Which Full Fill-ter Lip Glass Balm shade are you trying first? Available now on smashbox.com and @ultabeauty. #smashbox
264 views · 3 days ago
Redness? Not on the call sheet. Anti-Redness Primer visibly reduces redness to help even the look of skin before makeup. A calmer-looking canvas, ready for whatever goes on next. Available on smashbox.com #smashbox
248 views · 8 days ago
Your nose contour has options. 3 ways to shape + define with Precision Contour Stick. Which one are you? #smashbox
523 views · 9 days ago
New Full Fill-ter Glass Balm melts into lips with cushiony comfort and mirror-like shine, while helping smooth the look of lines and enhance visible volume. 8-hour hydration. 6 nude shades. Pillow-soft feel. Basically, your balm got a glossy upgrade. Available now on smashbox.com and @ultabeauty. #smashbox
248 views · 9 days ago
New Full Fill-ter Glass Balm melts into lips with cushiony comfort and mirror-like shine, while helping smooth the look of lines and enhance visible volume. 8-hour hydration. 6 nude shades. Pillow-soft feel. Basically, your balm got a glossy upgrade. Available now on smashbox.com and @ultabeauty. #smashbox
988 views · 14 days ago
Pores? Vanished. Award? Won. Pore Vanishing Primer is officially an @allure Best of Beauty 2026 winner—blurring the look of pores and smoothing skin for a filtered finish and makeup that stays locked in for up to 12h. #allure #bestofbeauty #smashbox
570 views · 15 days ago
36 shades, shaped by our community. We shade matched 100+ real people to help build the Dual Filter 2-in-1 Concealer + Foundation range with more shades made for real skin. Find your match and shop now online at Smashbox.com and @ultabeauty . 30-Day Trial on Smashbox.com. Zero Risk. Free Returns. #smashbox #dualfilter
344 views · 16 days ago
Skin-like coverage made to perform. Dual Filter 2-in-1 Concealer + Foundation smooths, blurs, and builds while resisting creasing, sweat, humidity, and water for a naturally radiant finish. Shop now online at Smashbox.com and @ultabeauty . 30-Day Trial on Smashbox.com. Zero Risk. Free Returns. #smashbox #dualfilter
550 views · 22 days ago
The secret behind every great makeup look? OG Primer smooths, blurs, and creates the perfect canvas for makeup that lasts. #smashbox #primer
1.4M views · 2 months ago
You want better makeup? Start with primer. Prep changes everything. #smashbox #primer
1.5M views · 6 months ago

Frequently asked questions

How much does smashbox charge for a sponsorship?
smashbox hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact smashbox for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify smashbox, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does smashbox have?
smashbox has 183,600 followers on TikTok.

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