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🔄 Data last refreshed 1 day ago
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Make a deal with REI
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
127.1K
Total likes
3.5M
Videos
511
Following
40
💰 Suggested sponsorship rate
$20.3K – $33K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor REI
Known for
2.9K views
Celebrating the start of PSL season with our favorite fall pieces ❤️💚
📊 Engagement & reach
Engagement rate · Strong
5.38%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
6.8K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
1M
Measured across recent posts — that’s 8× their follower count, the reach a sponsored video actually earns.
Posting cadence
0.11 / week
A more selective poster — each video gets room to breathe.
Follower / following
3.2K×
Follows just 40 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 1M views per stream.
📤Posts about 0.1× per week.
💬5.38% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 49% Female 51%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~8.2× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 5.38% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands REI's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
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📸 Gallery
Recent content
gear up for the new fall season 🍂🥾
487 views · 2 days ago
Somewhere out there's a trail, a summit and an unforgettable view with your name on it. Enter now for a chance to win two spots on an @Intrepid Travel -operated, REI-curated hiking trip. 🏔️✨ NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US/DC, 18+. Sweepstakes starts Sept 8, 2026, at 12:01am PST; ends Sept 22 at 11:59:59pm PST. Sponsored by Intrepid Travel. For official rules, visit intrepidtravel.com/rei-sweepstakes.
1.2K views · 6 days ago
“pick me, choose me, love me” - our REI Co-op brand fleeces probably
1.6K views · 7 days ago
yes, this new hat is calling your name
3K views · 8 days ago
No one breaks down running gear like REI Green Vest Sadie. 🏃♀️ NO ONE. PS get 25% off all REI Co-op Swiftland running clothing, run socks & running gaiters (thru 9/7).
2.2K views · 13 days ago
ps this jacket is now 40% off 👀
1.7K views · 16 days ago
SO many of our favs on sale. We feel like the prettiest girl at the ball. 🥰 Get insider deals for outside adventures.
1.7K views · 17 days ago
Scientists are calling it "unprecedented." ☁️ We're calling it our Labor Day Sale now thru 9/7
1.8K views · 20 days ago
Celebrating the start of PSL season with our favorite fall pieces ❤️💚
2.9K views · 22 days ago
The U.S. Department of Agriculture just announced its plan to roll back the Roadless Rule, which protects forest lands from industrial development. Join us at REI.com/roadlessrule and tell the USDA to protect our forests today.
2.1K views · 28 days ago
holding space for tent stakes. video @kt
11.4M views · 1 year ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does REI charge for a sponsorship?
REI hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact REI for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify REI, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does REI have?
REI has 127,065 followers on TikTok.
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