e.l.f. Cosmetics✓ Add us as a preferred source on Google
🔄 Data last refreshed 1 hour ago
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Make a deal with e.l.f. Cosmetics
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
3M
Total likes
65.4M
Videos
2.1K
Following
386
💰 Suggested sponsorship rate
$23.4K – $38K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor e.l.f. Cosmetics
Known for
📊 Engagement & reach
Recent videos · views
Sep 25latest
Engagement rate · Building
1.04%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
31.5K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
1.2M
Measured across recent posts — the real reach a sponsored video earns.
Typical video
23.7K–1M views
Half of recent videos land in this range (median 103.4K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Variable
28/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
2.1 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
7.8K×
Follows just 386 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 1.2M views per stream.
📤Posts about 2.3× per week.
💬1.04% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 50% Female 50%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated61/100
Fair
Credibility score
80%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 80% real, active audience · Low fake-follower risk.
- Engagement (~0.4× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.04% engagement — below the ~2.7% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands e.l.f. Cosmetics's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
press play on your new GRWM album 💿 Mirror Mix OUT NOW 🔥
📸 Gallery
Recent content
endless lippies to swipe 🫶 #superbrandday #lips #elfcosmetics
2.3K views · 21 hours ago
we said what we said 😤 #liptok #elfcosmetics #lipbalm
5K views · 1 day ago
could you imagine if we showed ALL the shades 🤪 #superbrandday #lips #elfcosmetics
6.1K views · 2 days ago
options on options on options 💄 shop $6 Peel of Approval exclusively on TikTok Shop for SUPER BRAND DAY! #elfcosmetics #lipcollection #peelofapproval #lipstain #liptok
81.8K views · 2 days ago
Peel of Approval for $6 on TikTok Shop AND an exclusive keychain on $18 purchases? put it in the bag 👜 #elfcosmetics #lipstain #peelofapproval #keychain #giftwithpurchase
23.7K views · 3 days ago
do you hear that? it's the sound of the NEW Peel of Approval available on TikTok shop 💋 #elfcosmetics #lipstain #lips
5.3M views · 3 days ago
that peel-ing when Super Brand Day starts TOMORROW 📆 #elfcosmetics #peelofapproval #liplinerstain #liptok
103.4K views · 3 days ago
apply, peel, obsess 🤩 NEW Peel of Approval Lip Liner Stain is here in 5 shades for just $6 each #elfcosmetics #newlaunch #lipliner
1M views · 4 days ago
when they discover e.l.f. on the moon they’re gonna lose their minds 🛸✨ ✨ 3-in-Wonder Magic Styling Cream ✨ 3-in-Wonder Magic Styling Cream Wand ✨ Shimmer Glimmer Glitter Hair Stick ✨ Liquid Metallic Eyeshadow in Supernova ✨ No Budge Retractable Eyeliner in Navy ✨ Glow Reviver Lip Oil Glimmer in Opal-Ogy Tour #elfcosmetics #elfhair
78.7K views · 5 days ago
sound on 🔈stress off 😌 #ASMR #elfcosmetics #hypochlorus
120K views · 23 days ago
transport your e.l.f. to Tromsø, Norway! ✈️ introducing NEW and limited-edition e.l.f. POP Holiday Tromsø Collection available NOW on elfcosmetics.com, the e.l.f. app and TikTok Shop ✨ #elfPOP #elfcosmetics
2.6M views · 28 days ago
our second e.l.f. album is here 💿 introducing Mirror Mix, your new beauty SLAYlist 💕 featuring 7 tracks from 7 rising stars across Pop, R&B, Latin and Rock, this album is all about bringing music and beauty together while empowering the next generation of artists 💪 @Joaquina @Flaujae @NEZZA BABY @Brasko @MAMII @HELLO SISTER ☻🤘 @Sadie Rose Van stream now wherever you listen to music 🎵 #MirrorMix #elfcosmetics
4.7M views · 1 month ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does e.l.f. Cosmetics charge for a sponsorship?
e.l.f. Cosmetics hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact e.l.f. Cosmetics for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify e.l.f. Cosmetics, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does e.l.f. Cosmetics have?
e.l.f. Cosmetics has 3,027,080 followers on TikTok.
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