e.l.f. Cosmetics✓ Add us as a preferred source on Google
🔄 Data last refreshed 14 days ago
🤝
Make a deal with e.l.f. Cosmetics
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
3M
Total likes
65.2M
Videos
2.1K
Following
385
💰 Suggested sponsorship rate
$12.3K – $20K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor e.l.f. Cosmetics
Known for
📊 Engagement & reach
Recent videos · views
Sep 25latest
Engagement rate · Building
1.05%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
31.7K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
614.5K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
9.3K–48.3K views
Half of recent videos land in this range (median 15.3K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
0/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
3.3 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
7.8K×
Follows just 385 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 614.5K views per stream.
📤Posts about 3.6× per week.
💬1.05% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 50% Female 50%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated61/100
Fair
Credibility score
80%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 80% real, active audience · Low fake-follower risk.
- Engagement (~0.2× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.05% engagement — below the ~2.7% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands e.l.f. Cosmetics's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
press play on your new GRWM album 💿 Mirror Mix OUT NOW 🔥
📸 Gallery
Recent content
the only place this bronzer is going is on my face ✨ Sheer For It Bronzer Tint is BACK in stock #elfcosmetics #sheerforit #bronzertint #bronzerhack
8.3K views · 14 days ago
the $8 Soft Glam Satin Foundation for every event this season 💃✨ #elfcosmetics #softglam #eventmakeup
9.3K views · 16 days ago
crisis averted 💚 #elfSKIN #soothing #hypochlorousmist
7K views · 16 days ago
bundts on the ground journalism 🇳🇴✈️ #elfcosmetics #bundtcake #tromsø #norway
11K views · 17 days ago
source confirmed 🤎✨ Spicy Bundt Nice smells like 🌌 #elfcosmetics #tromsø #norway #limitededition #bundtcake
5.5K views · 17 days ago
experiencing the inspo behind Spicy Bundt Nice at its source: Tromsø, Norway 🤎✨ NEW and limited-edition e.l.f. POP Tromsø Holiday Collection is available NOW on TikTok Shop 🤎 #elfcosmetics #tromsø #norway #limitededition #bundtcake
15.3K views · 18 days ago
it might not be your birthday 🎂 but IT IS National Dessert Day 🥳 NEW Birthday Cake Glow Reviver Melting Lip Balm is available now #elfcosmetics #newlaunch #birthdaycake #lipbalm #caketok
210.2K views · 18 days ago
got Hypochlorus Acid questions? we know an e.l.f. expert 😉🔬#elfcosmetics #hypochlorus
13.8K views · 19 days ago
sound on 🔈stress off 😌 #ASMR #elfcosmetics #hypochlorus
48.3K views · 23 days ago
she’s a wand-hand wonder 😍 🎥: @Sophie Perry Frampton #elfcosmetics #elfhair
45.6K views · 23 days ago
transport your e.l.f. to Tromsø, Norway! ✈️ introducing NEW and limited-edition e.l.f. POP Holiday Tromsø Collection available NOW on elfcosmetics.com, the e.l.f. app and TikTok Shop ✨ #elfPOP #elfcosmetics
2.4M views · 28 days ago
our second e.l.f. album is here 💿 introducing Mirror Mix, your new beauty SLAYlist 💕 featuring 7 tracks from 7 rising stars across Pop, R&B, Latin and Rock, this album is all about bringing music and beauty together while empowering the next generation of artists 💪 @Joaquina @Flaujae @NEZZA BABY @Brasko @MAMII @HELLO SISTER ☻🤘 @Sadie Rose Van stream now wherever you listen to music 🎵 #MirrorMix #elfcosmetics
4.6M views · 1 month ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does e.l.f. Cosmetics charge for a sponsorship?
e.l.f. Cosmetics hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact e.l.f. Cosmetics for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify e.l.f. Cosmetics, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does e.l.f. Cosmetics have?
e.l.f. Cosmetics has 3,012,978 followers on TikTok.
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