Rare Beauty✓ Add us as a preferred source on Google
🔄 Data last refreshed 12 days ago
🤝
Make a deal with Rare Beauty
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
5.1M
Total likes
118M
Videos
2.3K
Following
321
💰 Suggested sponsorship rate
$3.2K – $5.2K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Rare Beauty
Known for
📊 Engagement & reach
Recent videos · views
Oct 14latest
Engagement rate · Building
1.03%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
52.4K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
159.4K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
35.4K–213.6K views
Half of recent videos land in this range (median 90.1K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Variable
46/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
15.8 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
15.8K×
Follows just 321 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 159.4K views per stream.
📤Posts about 17.5× per week.
💬1.03% engagement rate.
🏅Earned the 5M Followers for passing 5M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 42% Female 58%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~3.1% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.03% engagement — below the ~2.7% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Rare Beauty's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Made to feel good in.
📸 Gallery
Recent content
sun-kissed warmth in SECONDS!! @Selena Gomez #rarebeauty #bronzer #selenagomez
90.1K views · 13 days ago
SIXTEEN SHADES!!! LMK your fav below⬇️ #rarebeauty #rarebeautyblush #swatching
40K views · 14 days ago
vaquero approved ✅ JUMBO BROW GEL IS STILL AVAILABLE!! #rarebeauty #browgel #jumbo #vaquero
28.4K views · 15 days ago
Last night, @Selena Gomez hosted the 4th annual Rare Impact Fund Benefit to celebrate youth mental health🤍 #rarebeauty #selenagomez #rareimpactfund #rareimpactbenefit
35.4K views · 16 days ago
What are YOU proud of this year? Let us know in the comments 🩷 #rarebeauty #rareimpactfund #mikaylanogueira #mickygordon #redcarpetinterview
82.7K views · 17 days ago
Using this as inspo for my plans tomorrow @Selena Gomez #rarebeauty #selenagomez #rareimpactfund
674.4K views · 17 days ago
A night celebrating the Rare Impact Fund🫶 @Selena Gomez #rarebeauty #selenagomez #rareimpactfund
293.2K views · 17 days ago
Founder @Selena Gomez graces the maroon carpet♥️ #rarebeauty #rareimpactfund #selenagomez #rareimpactfundbenefit
213.6K views · 17 days ago
live from tonight’s maroon carpet for the fourth annual Rare Impact Fund Benefit 🫶 #rarebeauty #mentalhealth #rareimpactfund #melaniemoreno #martinshort
115.6K views · 17 days ago
Me 🤝 monochromatic makeup looks Limitless Cheek & Lip Set is still available!!! #rarebeauty #rarebeautyblush #beisxrarebeauty
20.2K views · 17 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Allure
47%
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46%
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45%
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42%
Togethxr
40%
All Elite Wrestling
40%
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Frequently asked questions
How much does Rare Beauty charge for a sponsorship?
Rare Beauty hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Rare Beauty for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Rare Beauty, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Rare Beauty have?
Rare Beauty has 5,066,976 followers on TikTok.
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- ✓ Fee held in escrow, released after the appearance
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