Allure✓ Add us as a preferred source on Google
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Make a deal with Allure
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
720.2K
Total likes
75.3M
Videos
2.5K
Following
170
💰 Suggested sponsorship rate
$3K – $5K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Allure
Known for
📊 Engagement & reach
Engagement rate · Average
4.15%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
29.9K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
152.4K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
10.4 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
4.2K×
Follows just 170 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 152.4K views per stream.
📤Posts about 11.6× per week.
💬4.15% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 42% Female 58%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~0.2× of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 4.15% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Allure's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
The Beauty Expert 💄
📸 Gallery
Recent content
Always keep it classy and timeless! Did someone mention to #MaryBethBarone that the French manicure just turned 50? Keep watching to see the multi-talented comedian and actor play This or That.
1.1K views · 9 hours ago
Alia Bhatt on her best moments of motherhood ❤️Durring Allure’s 2024 Best of Beauty cover, Bhatt shares her most loved things of all time. Revisit our interview with Bhatt, where she talked about her everyday makeup routine, her all-time favorite products, and more at the link in bio ✨ Best of Beauty 2026 is coming 9/17! Celebrate the 30th anniversary with us on Allure 💄 #AllureBestofBeauty #BestofBeauty
697 views · 14 hours ago
Ring, ring! You’ve reached the Best of Beauty hotline, this is Selena speaking. With Allure’s 2026 Best of Beauty Awards around the corner, we’re taking a look back at Selena Gomez’s 2025 Best of Beauty cover, where she answered fans’ burning beauty questions. Best of Beauty 2026 is coming 9/17! Celebrate the 30th anniversary with us on Allure 💄 #AllureBestofBeauty #BestofBeauty
700.5K views · 1 day ago
Two totally different walks on two top-of-their-game divas ❤️ #AlexConsani and #AnokYai shared their thoughts in a revealing conversation after drinking Allure’s Truth Serum to celebrate Best of Beauty 2025. Best of Beauty 2026 is coming 9/17! Celebrate the 30th anniversary with us on Allure 💄 #AllureBestofBeauty #BestofBeauty
18.9K views · 2 days ago
We’re not crying, you’re crying 🥹 In honor of Allure’s upcoming Best of Beauty Awards were reminiscing on #LadyGaga’s 2019 #BestofBeauty cover. Gaga and her longtime makeup artist, Sarah Tanno, had a sweet surprise in store for superfan Brandon. Best of Beauty 2026 is coming 9/17! Celebrate the 30th anniversary with us on Allure 💄 #AllureBestofBeauty #BestofBeauty
448.3K views · 3 days ago
Of course, the Alvin Ailey American Dance Theater (@Alvin Ailey) can make even the hardest moves from Judith Jamison’s “Hymn” look easy. Keep watching to see moves from the Emmy Award-winning tribute, and don’t forget to snag your tickets for their holiday engagement so you can see them perform live 🩰✨
3.2K views · 4 days ago
#KendallJenner may be a middle-part, short-nail girl, but when she’s at the Venice Film Festival with @Armani beauty, anything can happen ✨ Keep watching to see the star play This or That.
279.5K views · 4 days ago
Would you like to be swimming in tens of thousands of beauty products? Or unboxing new launches every single day? How about testing hundreds of perfumes or eyeshadows? Welcome to the life of Edward Horgan, our wonderful Best of Beauty editorial assistant, who has helped bring the awards to life for the last three years. Keep watching to walk into the iconic closet and take a look behind the scenes ❤️ #BestofBeauty
3.4K views · 4 days ago
This is the base routine that kept Melanie Moreno’s makeup locked in during hot days under the Fiji sun. Tap the link in bio to watch the full video where the Love Island star walks us through her sun-kissed villa glam.
18.8K views · 5 days ago
From icy blondes to bright colors and dark hair, we asked ZEROBASEONE to pick their favorite looks over the years. Keep watching to hear Kim Ji-woong, Sung Han-bin, Seok Matthew, Kim Tae-rae, and Park Gun-wook’s thoughts as they look back at “You had me at HELLO” and their newest album, “Ascend-.”
50K views · 6 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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How many followers does Allure have?
Allure has 720,183 followers on TikTok.
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