Allure✓ Add us as a preferred source on Google
🔄 Data last refreshed 8 days ago
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Make a deal with Allure
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
718.3K
Total likes
74.9M
Videos
2.5K
Following
170
💰 Suggested sponsorship rate
$1.8K – $3K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Allure
Known for
📊 Engagement & reach
Engagement rate · Average
4.17%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
29.9K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
91.7K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
21.6 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
4.2K×
Follows just 170 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 91.7K views per stream.
📤Posts about 24× per week.
💬4.17% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 42% Female 58%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~0.1× of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 4.17% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Allure's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
The Beauty Expert 💄
📸 Gallery
Recent content
By now, you have probably stumbled across Dyson’s buzzy new launch in your feed: the CameraJet. If this is your introduction to the brand’s dental innovation, senior news editor @jamesmanso and executive beauty director @jbailly are here to break down the $499 brushing-flossing-live-streaming toothbrush. Keep watching the latest episode of Beau-Tea to hear all their unfiltered thoughts, and tap the link in our bio to read more.
2.2K views · 11 days ago
#MelanieMoreno villa beauty routine? Give her 10. Tap the link in bio to watch the Love Island star’s 10-minute sunkissed beauty routine.
442.3K views · 11 days ago
One thing about #ArynaSabalenka—other than her No. 1 status and her two-year #USOpen championship streak? She’s a hair girlie who most likely has an oil or mask in while practicing ✨🎾 Keep watching to see what’s in the tennis star’s heavy rotation.
25.2K views · 12 days ago
The girls that get it, get it: The goal is always to look well-rested ✨ Keep watching to get ready with DIBS Beauty co-founder Courtney Shields.
940 views · 12 days ago
The September Box has arrived ✨ Allure Content Director @spanych is giving you a closer look at this month’s editor-approved beauty lineup. Think glow-boosting essentials, the lip combo you’ll want on repeat, and a few more beauty favorites worth making room for. Consider this your September beauty reset. Join the club and discover the September Box at the link in bio.
884 views · 12 days ago
"Women are allowed to be older now than they used to be and still be considered relevant," Gloria Steinem told Allure in April. And relevant she certainly remained, right up until her death on Wednesday at age 92. Her last conversation with Allure was around beauty standards, a topic that frustrated her for most of her life. Steinem began her career as a journalist, co-founding Ms. Magazine in the '70s and insisting that the world take "women's issues" seriously. Despite her decades of feminist
1.6K views · 12 days ago
Consider this rumor officially denied 🚫! Head to the link in bio to watch the full video, where the cast of “Real Housewives Ultimate Girls Trip” drinks the truth serum. It’s quite a riot 🩵 #RealHousewives #UtahJazz
9.2K views · 13 days ago
It was a chatty GRWM everyday in the villa 👙✨ 💄 Tap the link in bio to watch the full video, where #LoveIsland star, #MelanieMoreno, takes us through her 10-minute beauty routine.
244.2K views · 13 days ago
Not only is #MirraAndreeva a first-round #USOpen winner, but she’s a lip gloss girl, too! You can bet we’ll be tuned into her match tomorrow ✨🎾
44.1K views · 14 days ago
Yes ladies, your mic is hot! Keep watching to hear the cast of “Real Housewives Ultimate Girls Trip” hot mic moments and tap the link in bio to watch the full video 🔥 #RealHousewives
146.5K views · 14 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does Allure charge for a sponsorship?
Allure hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Allure for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Allure, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Allure have?
Allure has 718,253 followers on TikTok.
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