Allure✓ Add us as a preferred source on Google
🔄 Data last refreshed 10 days ago
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Make a deal with Allure
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
738K
Total likes
78.5M
Videos
2.6K
Following
173
💰 Suggested sponsorship rate
$3.2K – $5.3K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Allure
Known for
📊 Engagement & reach
Recent videos · views
Oct 18latest
Engagement rate · Average
4.06%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
29.9K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
162.1K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
1.5K–48.3K views
Half of recent videos land in this range (median 3.2K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
13/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
17.1 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
4.3K×
Follows just 173 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 162.1K views per stream.
📤Posts about 19× per week.
💬4.06% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 42% Female 58%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated79/100
Good
Credibility score
92%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 92% real, active audience · Low fake-follower risk.
- Engagement (~0.2× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 4.06% engagement — around average for this size on TikTok.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Allure's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
The Beauty Expert 💄
📸 Gallery
Recent content
#IndeNavarrette has confirmed the scariest scene in #Obsession. She worked with special effects makeup artist Kate Oja to create this particularly uncanny valley look. Tap the link in bio to watch the full video, where the actor breaks down the hair, makeup, and beauty details behind Nikki’s transformation, from the initial inspiration to the final look.
890.1K views · 11 days ago
Why is it always our favorite products on the chopping block! 😭 Tell us your holy grail discontinued beauty product in the comments. #BestofBeautyLive #AllureBestofBeautyLive
48.3K views · 11 days ago
You heard it from @mattloveshair first: Best of Beauty Live is basically Disneyland for beauty lovers. Keep watching to see how he spent his time with Allure last weekend.
1.9K views · 11 days ago
Favorite beauty influencer? We could never pick just one, so we asked you to ✨ Here’s what attendees at this year’s #BestofBeauty Live had to say.
1.7K views · 11 days ago
From eyepatches to birthday dinners nearly a decade in the making, the beauty community always serves up piping-hot tea 🍵 Tell us your favorite beauty scandal in the comments.
3.2K views · 11 days ago
#IndeNavarrette takes us behind the scenes of her beauty transformation for #Obsession. The actor breaks down the hair, makeup and beauty details that helped bring her character Nikki to life, from the inspiration to the final transformation. Head to the link in bio to watch the full video where Navarrette reveals how the beauty team created her Obsession look and takes us through the process from start to finish.
663K views · 11 days ago
We hope your #BestofBeauty stash was this good 🤩 Take a look at one attendee’s haul from this year’s activations. And yes, this was before leaving with our goodie bag ✨ #BestofBeautyLive #AllureBestofBeautyLive
1.4K views · 12 days ago
Could you pass our Best of Beauty Live quiz? Let’s see if this year’s attendees are beauty expert material 💋 #BestofBeautyLive #AllureBestofBeautyLive
9K views · 13 days ago
Our editors’ favorite Best of Beauty Live activation? Most definitely the @alle claw machine. Keep watching to see what attendees at this year’s event won ✨ #BestofBeautyLive #AllureBestofBeautyLive
952 views · 13 days ago
It's Allure Best of Beauty Live, of course our attendees are going to absolutely devour their looks ❤️ #AllureBestofBeauty #BestofBeautyLive
1.5K views · 14 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does Allure charge for a sponsorship?
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How many followers does Allure have?
Allure has 737,950 followers on TikTok.
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