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🔄 Data last refreshed 4 days ago
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Make a deal with pbsnews
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
3.3M
Total likes
71.5M
Videos
3.8K
Following
30
💰 Suggested sponsorship rate
$5.8K – $9.4K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor pbsnews
Known for
645.1K views
Today is our first day without federal funding. Our commitment to providing trusted, objective journalism hasn't wavered. For 50 years, PBS News has given you facts to understand the world and make informed decisions. This mission drives our work every day, and your immediate support of PBS News will make it possible. Learn how you can support PBS News and your local public media station by visiting our website. Link in bio. #pbs #cpb #pbsnews #publicnews #federalfunding
📊 Engagement & reach
Recent videos · views
Jul 22latest
Engagement rate · Building
0.57%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
18.7K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
290.4K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
12.1K–257.6K views
Half of recent videos land in this range (median 47.3K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Variable
21/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.18 / week
A more selective poster — each video gets room to breathe.
Follower / following
108.6K×
Follows just 30 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 290.4K views per stream.
📤Posts about 0.2× per week.
💬0.57% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 44% Female 56%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated61/100
Fair
Credibility score
80%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 80% real, active audience · Low fake-follower risk.
- Engagement (~8.9% of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.57% engagement — below the ~2.6% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands pbsnews's audience is most likely to respond to — from detected sponsorships in this niche.
About
A+ News, C- Dancing.
📸 Gallery
Recent content
For decades, Pulitzer Prize-winning journalist Nikole Hannah-Jones has reported on race, inequality and the deep divisions in American education. In a new essay, she turns the lens on a choice she made for her own family: sending her daughter to a high-poverty, low-performing school in Brooklyn. Geoff Bennett spoke with Hannah-Jones about the decision on our PBS News podcast, "Settle In." #pbsnews #pbsnewshour #settlein #pbs
12.1K views · 4 days ago
Pulitzer Prize-winning journalist Nikole Hannah-Jones faced backlash for her now-viral essay about how she views her choice a decade ago to send her daughter to a high-poverty, predominantly Black public school in New York City. Her advice to Black parents facing similar choices with their children today: "Go in with clear eyes." "I'm certainly not sending the message to other folks, don't do it," she told Geoff Bennett on the PBS News podcast, Settle In. Instead, she said, "understand what it i
3.3K views · 4 days ago
Sen. Sheldon Whitehouse, D-R.I., questioned former special counsel Jack Smith on Tuesday in a hearing focused on Smith’s investigations into President Donald Trump’s mishandling of classified documents and role in the Jan. 6 attack. The hearing is the career prosecutor’s second public appearance before the Republican-led Congress over the investigations, which had led to unprecedented indictments. Both were scuttled after Trump’s reelection, as Department of Justice policy prevents prosecution o
48.4K views · 4 days ago
Sen. John Kennedy, R-La., questioned former special counsel Jack Smith on Tuesday in a hearing focused on Smith’s investigations into President Donald Trump’s mishandling of classified documents and role in the Jan. 6 attack. The hearing is the career prosecutor’s second public appearance before the Republican-led Congress over the investigations, which had led to unprecedented indictments. Both were scuttled after Trump’s reelection, as Department of Justice policy prevents prosecution of a sit
13.7K views · 4 days ago
The nation’s top federal law official is drawing scrutiny for his recent political appearances. With just five weeks left until the midterms, some legal and ethics experts say Attorney General Todd Blanche is blurring lines meant to keep the Justice Department free of partisan bias. Justice correspondent Ali Rogin reports. #news #pbsnews #toddblanche #trump #donaldtrump #attorneygeneral #politics #justicedepartment #doj #trumpnews
2.9K views · 4 days ago
WATCH: Sen. Booker questions Jack Smith on Trump investigations Sen. Cory Booker, D-N.J., questioned former special counsel Jack Smith on Tuesday in a hearing focused on Smith’s investigations into President Donald Trump’s mishandling of classified documents and role in the Jan. 6 attack. The hearing is the career prosecutor’s second public appearance before the Republican-led Congress over the investigations, which had led to unprecedented indictments. Both were scuttled after Trump’s reelectio
257.6K views · 4 days ago
Sen. Eric Schmitt, R-Mo., questioned former special counsel Jack Smith on Tuesday about whether he had attended an NBA game in Atlanta in Feb. 2024, but seemingly confused two different basketball teams. Schmitt said during a Senate Judiciary hearing he had text message evidence that Smith had been in Georgia at a game of the Atlanta Hawks, which took place the day before Fulton County district attorney Fani Willis admitted an affair with Nathan Wade, the special prosecutor who was leading the c
634.8K views · 4 days ago
SpaceX launched its massive Starship rocket into orbit for the first time on Monday, but ended the mission early due to engine problems. The test flight was Starship's 14th in the last three years and was a major step toward the company's hopes of sending people to the moon and Mars. #space #rocket #spacex #elonmusk #orbit #moon #starship #mars #spacemission #pbs #pbsnews #news#pbsnewshour
4.9K views · 4 days ago
Prosecutors in central New York say they are reopening a criminal investigation into an alleged sexual assault at a Cornell University fraternity in 2024. The move follows a civil lawsuit filed this month by a former student who says she was drugged and assaulted by seven fraternity members. The Tompkins County district attorney says the case will be presented to a grand jury for possible indictments. #cornelluniversity#sa #fraternity #frat #cornell #prosecutor #newyork #investigation #criminali
15.2K views · 4 days ago
We're PBS News ... We are PBS News. Of course we strive to be the most balanced, objective news program in the business carrying on the journalistic mission of our founders, Jim Lehrer and Robert MacNeil. Of course we bring you news straight from the source, be it Capitol Hill, the White House or even Antartica. Of course we produce broadcast videos that tell you the full story in five minutes when others use one and digital videos that tell you the story in one minute when others use five. Of c
47.3K views · 7 months ago
Today is our first day without federal funding. Our commitment to providing trusted, objective journalism hasn't wavered. For 50 years, PBS News has given you facts to understand the world and make informed decisions. This mission drives our work every day, and your immediate support of PBS News will make it possible. Learn how you can support PBS News and your local public media station by visiting our website. Link in bio. #pbs #cpb #pbsnews #publicnews #federalfunding
645.1K views · 1 year ago
PBS News is not going anywhere. We will continue our work without fear or favor, as we have for nearly five decades on the air. We are profoundly grateful to Viewers Like You for your loyalty and unwavering support. #pbsnews #newshour #pbsnewshour #cpb #pbs #congress #funding
1.8M views · 1 year ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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