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🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
6M
Total likes
584.9M
Videos
14.3K
Following
5
💰 Suggested sponsorship rate
$5.6K – $9.1K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor ITV News
Known for
📊 Engagement & reach
Engagement rate · Building
0.68%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
41K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
279.4K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.29 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.2M×
Follows just 5 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 279.4K views per stream.
📤Posts about 0.3× per week.
💬0.68% engagement rate.
🏅Earned the 5M Followers for passing 5M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 48% Female 52%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~4.6% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.68% engagement — below the ~6.8% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands ITV News's audience is most likely to respond to — from detected sponsorships in this niche.
About
Want more from ITV News? Follow @itvtherundown and @ITV Politics.
📸 Gallery
Recent content
Where do Jersey’s bats go? Researchers from the University of Sussex are investigating how far the rare Natterer’s bats species travel by using a new ‘bat-tag’ tracking device. #bats #battracking #jersey
1.1K views · 16 hours ago
The cases of around 4,500 breast cancer patients could be reviewed as part of investigations into failures at County Durham and Darlington NHS Foundation Trust. It’s already known that more than 30 women underwent unnecessary surgery while under the care of the trust. A review into some of the cases is already underway and today it was announced that others dating back as far as 2015 could be looked at.
32.9K views · 16 hours ago
The mother of an RAF gunner who died after falling asleep in a commercial bin has warned that, 10 years on from his disappearance, it could happen again. Corrie McKeague disappeared on a night out in Bury St Edmunds in Suffolk on 24 September 2016 and his body was never found. An inquest concluded he had probably been crushed when the bin in which he had fallen asleep was collected. His mother Nicola Urquhart said the waste industry still needed to make major changes. Biffa, the operator, said i
77.1K views · 17 hours ago
Anthony Joshua vs Tyson Fury has a date and a home. The two former world champions will meet at Cardiff’s Principality Stadium on December 11, with Netflix showing it live. It’s a first professional meeting for two men who have circled each other for a decade. #fury #joshua #boxing🥊 #tysonfury #anthonyjoshua
73.5K views · 17 hours ago
Predators are turning to prescription drugs and over-the-counter medication to spike victims - and students are being warned of the dangers as Freshers' Week begins.
34.6K views · 17 hours ago
As people smugglers explore new routes to the UK are the Channel Islands prepared to deal with small boats? While there is no evidence that the islands are being targeted by asylum seekers, authorities say they’re monitoring the situation closely and have protocols in place in case anything change. Guernsey’s government has told ITV News that the island is well prepared and it’s not an attractive place for migrants due to strong currents, and distance from the UK. ITV News also contacted Jersey’
9.5K views · 17 hours ago
23-year-old Fariba Hashimi has taken home a silver medal for cycling at the Asian Games. She had to initially train disguised as a man to avoid attacks when she grew up in Afghanistan. She left the country when the Taliban took back power in 2021, where women's access to education and public life is heavily restricted. #afghanistan #cycling #asiangames
24.1K views · 18 hours ago
An OpenAI agent, set a harmless research task, hacked into an Australian Medicare statistics database. It's being called the first known AI breach of a government system. OpenAI says no patient records were accessed, but Australia's Prime Minister Anthony Albanese says it took three months to tell them. Small breach, big question: what happens when AI agents don't stop where we expect? #australia #ai #hacking
75.5K views · 19 hours ago
Have you noticed more spiders around recently? Well that's because autumn is the time they go out to look for a mate, and with the hot weather this summer they're bigger and more active than ever. #autumn #spiders #weather
117.9K views · 19 hours ago
We found several million people in Britain could be at risk of becoming “addicted” to using decongestant nasal sprays. The products should not be used for longer than seven days, as this can lead some people to developing rebound congestion - a cycle of worsening nasal stuffiness. A survey by Ipsos suggests more than a fifth of adults who have used the products have done so for longer than this, putting them at risk of the condition. #itvnews
1M views · 8 months ago
“I was in nappies, I was wetting myself” ITV News' George Hancorn was given exclusive access to a new bespoke NHS ketamine clinic in Liverpool, as part of a brand new documentary, ‘Ketamine: What's Next?’ Warning: viewers might find some details in this video distressing Help and support is available on the ITV News website #itvnews
912K views · 8 months ago
Young people with healthy BMIs are using AI and simple photo-editing software to fake their weight and access powerful weight-loss drugs. Following the ITV News investigations, the General Pharmaceutical Council said two of the three pharmacies in the report did not meet their standards, and one remains under investigation. #itvnews
995.1K views · 8 months ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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