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Nearly 30 years on, Practical Magic has become more than a cult classic, it’s a world of its own. From the Owens sisters’ enduring bond to the iconic house to its soundtrack, style and devoted fanbase, the film has continued to cast a spell over new generations. Ahead of Practical Magic 2, we look at why we still love the original, and how its magic has lived on long after the credits rolled. Practical Magic 2 is out 11th September. Read our full article at notion.online now. @practicalmagicmov
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What happens when the people who know the songs, scenes and artists best get to tell the story? This September, we’re finding out. In partnership with @spotifyuk Fan Life, we’re handing over the NOTION editorial reins to a crew of genuine superfans from across pop, alternative, hip-hop, electronic, rap and beyond. From playlists to gig diaries to more, they’ll be taking over our content to share the artists, tracks and moments they can’t stop talking about - entirely from a fan’s perspective. Sc
📊 Engagement & reach
🏷️ Niche & audience
💡 Facts
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
🕵️ Fake follower check
Estimated- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~1.6× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 4.07% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands NOTION's audience is most likely to respond to — from detected sponsorships in this niche.
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🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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48%
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43%
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42%
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42%
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41%
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40%
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