Bluey✓ Add us as a preferred source on Google
🔄 Data last refreshed 4 hours ago
🤝
Make a deal with Bluey
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
5.7M
Total likes
141.1M
Videos
987
Following
3
💰 Suggested sponsorship rate
$3.4K – $5.5K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Bluey
Known for
158.6K views
Book Reads Series 3 is here. Here's what's still to come 🤩💙 Do you recognise any of these famous faces? Join them each week for the brand-new original series of Bluey Book Reads. Click the link in our bio to watch Isla Fisher read Bingo and find out more about the upcoming episodes.
📊 Engagement & reach
Engagement rate · Average
2.5%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
143K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
168.7K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
4.4 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
1.9M×
Follows just 3 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 168.7K views per stream.
📤Posts about 4.9× per week.
💬2.5% engagement rate.
🏅Earned the 5M Followers for passing 5M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 47% Female 53%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~3.0% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.5% engagement — below the ~6.8% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Bluey's audience is most likely to respond to — from detected sponsorships in this niche.
About
Grown ups, welcome to Bluey’s TikTok 💙
A commercial channel from BBC Studios
📸 Gallery
Recent content
See where some of your favourite 'Muffin Cone' moments began with these exclusive animatics from Ludo Studio. Check out more, link in bio! #Bluey
20.5K views · 6 hours ago
Well that didn't last long😂
90.7K views · 1 day ago
Two Bluey Minutes with Toni Collette! 💙 We managed to put Toni to the big bluey test and we found out some interesting habitats in the Collette household… the grannies may be involved. 👵 Watch the latest Bluey Book Reads episode with Toni Collette via the link in our bio.
30.4K views · 2 days ago
Book Reads Series 3 is here. Here's what's still to come 🤩💙 Do you recognise any of these famous faces? Join them each week for the brand-new original series of Bluey Book Reads. Click the link in our bio to watch Isla Fisher read Bingo and find out more about the upcoming episodes.
158.6K views · 7 days ago
Bluey's Happy Snaps is coming October 15. 📸 Using Dad's old camera, two players can explore and play as Bluey and Bingo, as you capture memorable moments across real locations from the show. Then take the fun off-screen and keep playing... for real life! 💙🧡 Click the link in bio to watch the full trailer and find out more!
140.9K views · 8 days ago
Two Bluey Minutes with Isla Fisher 🩷 Before sitting down to read Bingo for our latest Bluey Book Read, we put Isla Fisher in the hot seat with some burning Bluey questions. Click the link in bio for the lastest Bluey Book Read! #blueybookreads
357.2K views · 8 days ago
Brand new series of Bluey Book Reads is here 📚 Book Reads is back with even more famous faces. Join them weekly as they read some of your favourite Bluey books. Keep your eyes peeled for the first episode. Click the link in our bio to find out more.
428.8K views · 9 days ago
To all the Aussie Dads out there, this ones for you 💙 #Bluey #FathersDay
94.7K views · 12 days ago
Chilli just is that girl!💅 #Bluey
139K views · 13 days ago
Bingo's inner thoughts coming out!
225.9K views · 14 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Walt Disney Animation Studios
48%
Dinner Time Live
46%
NATURE ONE
45%
Love Island USA
43%
get.history
42%
Monsta Studios
40%
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Frequently asked questions
How much does Bluey charge for a sponsorship?
Bluey hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Bluey for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Bluey, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Bluey have?
Bluey has 5,714,936 followers on TikTok.
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