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🔄 Data last refreshed 14 days ago
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Make a deal with MOBOAwards
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
67.5K
Total likes
1.6M
Videos
590
Following
275
💰 Suggested sponsorship rate
$411 – $668 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor MOBOAwards
Known for
📊 Engagement & reach
Engagement rate · Average
3.96%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
2.7K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
20.6K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.46 / week
A more selective poster — each video gets room to breathe.
Follower / following
245×
Follows just 275 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 20.6K views per stream.
📤Posts about 0.5× per week.
💬3.96% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 46% Female 54%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated61/100
Fair
Credibility score
80%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 80% real, active audience · Low fake-follower risk.
- Engagement (~0.3× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 3.96% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands MOBOAwards's audience is most likely to respond to — from detected sponsorships in this niche.
About
The official TikTok of the MOBO Awards 🤩🏆
📸 Gallery
Recent content
As we get ready to celebrate 60 years of Notting Hill Carnival this year , we’re taking a moment to look back at some of the powerhouse Caribbean artists who have graced the MOBO Awards stage over the years 🔥 And who could forget when the king of dancehall @vybzkartel made a surprise appearance before collecting his Impact Award? 🏆 He had the whole room on their feet and going word for word with him - a truly unforgettable moment #MOBOAwards #vybzKartel
1K views · 19 days ago
It is always a movie when Ms Lauryn Hill blesses the stage and we were honoured to have her open up the 2005 MOBO Awards with ‘Doo Wop (That Thing)’ 😍 This week marks 28 years since the release of her iconic album ‘The Miseducation of Lauryn Hill’, a body of work that has stood the test of time and remains one of the most notable albums in history #LaurynHill #MOBOAwards
828 views · 28 days ago
It feels like it was yesterday when @ayrastarr won her very first #MOBOAward for Best African Music Act 🏆 Today Starrgirl, her third studio album was released and we are obsessed Let us know in the comments what your favourite tracks are ✨ #ayrastarr #starrgirl
1.6K views · 1 month ago
Girl groups are officially back and @flolikethisare leading the charge 💙 Fresh off taking home Best R&B/Soul Act at this years MOBO Awards, they're showing no signs of slowing down. Today, the trio dropped their highly anticipated sophomore album, Therapy At The Club. What's your favourite track so far? Let us know in the comments. 👇
819 views · 1 month ago
It is with immeasurable sorrow that the MOBO Organisation announces the passing of its Founder and CEO, Kanya King CBE. Kanya passed away peacefully on 3 June 2026 after a courageous and characteristically determined battle with colon cancer. She was surrounded by her family, close friends and love. The music world has lost one of its most fearless champions. Thirty years ago, Kanya King remortgaged her home, alone, without institutional backing, without industry support, to build a stage that w
2.4K views · 3 months ago
Today we remember the legendary @bobmarley who passed away 45 years ago today and the profound impact his music has had on the world 🕊️ ✨ When we think of true icons, his name stands among the greatest. At the 2005 MOBO Awards, he was posthumously honoured with the Icon Award in recognition of his lasting influence and unwavering dedication, one that continues to resonate to this day. Bob Marley didn’t just make music; he created movements, brought people together, and spread messages of love an
177.4K views · 4 months ago
One month on from one of our biggest MOBO Awards ceremonies to date 🔥🙌🏾 A huge thank you to everyone who helped make it so special, on stage and behind the scenes. More to come as we continue celebrating 30 years of MOBO. #MOBOAwards
3.7K views · 4 months ago
MOBO showed up and showed out. Looking back, it was powerful to see the MOBO Awards taken to the streets, the skyline and beyond. Appreciation to Amazon Music for helping bring it to life… this is what 30 years of culture looks like 🤩🙌🏾 @Amazon Music #MOBOAwards
3.4K views · 5 months ago
Keisha Buchanan and Leigh-Anne Pinnock, looking incredible at the 2026 MOBO Awards. #MOBOAwards
3.4K views · 5 months ago
Winner after winner 🏆✨ The 2026 MOBO Awards delivered... celebrating 30 years of championing the very best in music and culture. Big love to all our winners pushing things forward. #MOBOAwards
24.9K views · 5 months ago
The 2026 MOBO Awards was a movie. 30 years in the making. Watch highlights on our YouTube channel + Access All Areas Special on BBC iPlayer. Listen to the MOBO 30 playlist on @Amazon Music 🎵 #MOBOAwards
6.6K views · 5 months ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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47%
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Frequently asked questions
How much does MOBOAwards charge for a sponsorship?
MOBOAwards hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact MOBOAwards for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify MOBOAwards, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does MOBOAwards have?
MOBOAwards has 67,472 followers on TikTok.
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