🤝
Make a deal with MERIT Beauty
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
341.9K
Total likes
9.51M
Videos
1.3K
Following
77
💰 Suggested sponsorship rate
$54.7K – $88.9K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
Known for
📊 Engagement & reach
Engagement rate · Building
2.23%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
7.6K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
2.74M
Measured across recent posts — that’s 8× their follower count, the reach a sponsored video actually earns.
Posting cadence
0.09 / week
A more selective poster — each video gets room to breathe.
Follower / following
4.4K×
Follows just 77 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 2.74M views per stream.
📤Posts about 0.1× per week.
💬2.23% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🛡️ Audience credibility
75/100
Good
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~8× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.23% engagement — below the ~12% typical for this size.
Est. authentic audience
88%
Fake-follower risk
Low
Data confidence
High
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 49% Female 51%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
💚 Brand affinity
EstimatedBrands MERIT Beauty's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Beauty with intention
Est. 2021
📸 Gallery
Recent content
We got @Dan Levy to share his hopes, dreams and anxieties with us — mainly because it’s “cheaper than therapy.” Dan wears Great Skin Instant Glow Serum The Uniform in 22 The Minimalist in Bisque Flush Balm in Postmodern #SchittsCreek #BigMistakes #DanLevy #RachelSennott
828 views · 17 hours ago
To celebrate summer, we partnered with Yu & Mei @Sasha Mei to host a long lunch for friends of our communities. It was a chance to sign off early, unplug, and connect in person — because the rest can wait.
1.1K views · 1 day ago
Five minutes is all you need. Intisar wears Great Skin Serum The Minimalist in Amber & Sienna Clean Volume in Black Signature Lip Blush in Gamay
1.9K views · 2 days ago
“You don’t need a bigger brush — just a better one.” @Wayne Goss
2.1K views · 3 days ago
Obviously, you always go for the middle piece first.
21.1K views · 4 days ago
Complexion makeup — for skin that looks like skin. @whitneykshepherd wears Great Skin Instant Glow Serum The Minimalist in Sand Bronze Balm in Seine Day Glow in Cava
3.2K views · 4 days ago
1.9K views · 6 days ago
It’s summer — you don’t need much. @josefinemeyer wears Signature Lip Liner in Rose Clean Lash in Brown
3.4K views · 8 days ago
The MERIT for @The Ritz-Carlton Keychain ships free with all orders over $75 at meritbeauty.com (US, CA and AUS only). You can also get it with The Getaway Set, along with exclusive MERIT beauty services, at select Ritz-Carlton locations for a limited time.
2.6K views · 9 days ago
Everyone's favorite TV mom @Lauren Graham walks us through her everyday routine for picking up coffee, laundry detergent, and everything else on her shopping list. #MERIT #laurengraham #gilmoregirls #grwm #theuniform #theminimalist #parenthood
13.4M views · 1 year ago
Don’t tell 2003 @brendasong that her makeup routine now only takes five minutes. Brenda wears — Great Skin™ Instant Glow Serum Great Skin™ Priming Moisturizer The Minimalist in Palomino Bronze Balm in Seine Flush Balm in Cheeky Solo Shadow in Midcentury Brow 1990 in Brown-Black Clean Lash in Perfect Black Signature Lip Liner in Coupé #meritbeauty #makeup #beauty #meritroutine #grwm #brendasong
5.7M views · 1 year ago
"You know, it's good to have fun, but I like the classics." — the real-life Lily van der Woodsen and our forever style muse. @kellyrutherford wears — Flush Balm in Cheeky Day Glow in Solstice (coming soon) Brush No.1 Solo Shadow in Nelson Brush No.2 Clean Lash Signature Lip Matte in Sunday #meritbeauty #merit #meritroutine #kellyrutherford #grwm #lilyvanderwoodsen #gossipgirl #isabelmarant #parisfashionweek #signaturelipmatte
13.7M views · 2 years ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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