MERIT Beauty✓ Add us as a preferred source on Google
🔄 Data last refreshed 16 days ago
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Make a deal with MERIT Beauty
👋 Unclaimed listing — auto-generated from public data; rates are estimates, not set by the creator. 🔒 Paid proposals held safely in escrow — released only when the work's approved.
This is an unclaimed, auto-generated listing. It was built only from MERIT Beauty’s publicly available TikTok information. MERIT Beauty has not claimed, verified, or endorsed it, and is not affiliated with, sponsored by, or a partner of SocialDB — no partnership or endorsement is implied, and any prices shown are estimates, not set by the creator.
Followers
345.8K
Total likes
9.6M
Videos
1.3K
Following
78
💰 Suggested sponsorship rate
$54.9K – $89.1K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor MERIT Beauty
Known for
2.1K views
Starting today, all orders at meritbeauty.com (in the US, Canada, and Australia) will ship with a free sample. Tap the link in our bio to join our waitlist and receive your sample code.
📊 Engagement & reach
Recent videos · views
Mar 3latest
Engagement rate · Building
2.12%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
7.3K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
2.7M
Measured across recent posts — that’s 8× their follower count, the reach a sponsored video actually earns.
Typical video
1.4K–2.1K views
Half of recent videos land in this range (median 1.6K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
16/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.08 / week
A more selective poster — each video gets room to breathe.
Follower / following
4.4K×
Follows just 78 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 2.7M views per stream.
📤Posts about 0.1× per week.
💬2.12% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 49% Female 51%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated93/100
Excellent
Credibility score
99%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 99% real, active audience · Low fake-follower risk.
- Strong engagement (~7.9× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.12% engagement — around average for this size on TikTok.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands MERIT Beauty's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Beauty with intention
Est. 2021
📸 Gallery
Recent content
Introducing: MERIT New Wave The Deck A limited edition deck of 22 cards inspired by classic Tarot iconography. Featuring original designs, illustrations, and poems by a collective of artists, each card explores a different aspect of the New Wave world, bringing to life the art, symbols, and cultural references that inspired the fragrance. Starting 10.22.26, get it free with every full-size fragrance purchase or any order of $100 or more - only at MERIT. Video by @Daniel Huckins
1.6K views · 17 days ago
Ylang ylang marked a pivotal turning point in the creation of MERIT New Wave. After months of working on the scent, we’d hit a standstill — we had our base, but were stuck on where to take the middle and top notes. When looking back at our original moodboard, we realized ylang ylang was one of the florals we’d first pulled (it also happened to be one of Dominique’s favorite flowers). But somewhere in development, it had fallen out of the composition, so we added it back in — then everything chan
934 views · 18 days ago
MERIT New Wave arrives to meritbeauty.com on 10.22.26.
1.4K views · 19 days ago
Oakwood is a relatively new material in perfumery. In Cognac, France, oak trees have been used for centuries to create the barrels for the region’s high-end liquors. But while the tree’s heartwood is used to form the barrels, the remaining oak chips are discarded as waste. With those chips, IFF saw an opportunity. Working with one of the country’s most prestigious barrel makers, they developed a proprietary toasting process that turns them into something new, drawing out a deep, carefully crafte
1.1K views · 20 days ago
Created by master perfumer Dominique Ropion and Meabh McCurtin, it’s an unconventionally constructed extrait de parfum that honors the traditions of classical fragrance-making while breaking them. Full of contrast and depth, it opens with spicy pink pepper and green aromatics, unfolding into a radiant solar floral heart of ylang ylang and honeyed orange blossom. As it wears, it builds into a rich base of incense, woods and musk, leaving an addictive trail that feels warm and powerful. New Wave L
1.5K views · 21 days ago
The Making of II — featuring master perfumer Dominique Ropion and Meabh McCurtin. Filmed on location at IFF in Paris, Grasse and Cognac.
1.1K views · 22 days ago
Our second fragrance arrives on 10.22.26
1.9K views · 24 days ago
Your answer in the comments.
1.6K views · 25 days ago
Starting today, all orders at meritbeauty.com (in the US, Canada, and Australia) will ship with a free sample. Tap the link in our bio to join our waitlist and receive your sample code.
2.1K views · 26 days ago
Everyone's favorite TV mom @Lauren Graham walks us through her everyday routine for picking up coffee, laundry detergent, and everything else on her shopping list. #MERIT #laurengraham #gilmoregirls #grwm #theuniform #theminimalist #parenthood
13.4M views · 1 year ago
Don’t tell 2003 @brendasong that her makeup routine now only takes five minutes. Brenda wears — Great Skin™ Instant Glow Serum Great Skin™ Priming Moisturizer The Minimalist in Palomino Bronze Balm in Seine Flush Balm in Cheeky Solo Shadow in Midcentury Brow 1990 in Brown-Black Clean Lash in Perfect Black Signature Lip Liner in Coupé #meritbeauty #makeup #beauty #meritroutine #grwm #brendasong
5.7M views · 1 year ago
"You know, it's good to have fun, but I like the classics." — the real-life Lily van der Woodsen and our forever style muse. @kellyrutherford wears — Flush Balm in Cheeky Day Glow in Solstice (coming soon) Brush No.1 Solo Shadow in Nelson Brush No.2 Clean Lash Signature Lip Matte in Sunday #meritbeauty #merit #meritroutine #kellyrutherford #grwm #lilyvanderwoodsen #gossipgirl #isabelmarant #parisfashionweek #signaturelipmatte
13.8M views · 2 years ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does MERIT Beauty charge for a sponsorship?
MERIT Beauty hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact MERIT Beauty for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify MERIT Beauty, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does MERIT Beauty have?
MERIT Beauty has 345,788 followers on TikTok.
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