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REFY

REFY✓

TikTok @refybeauty Shopping & Retail
⚔ Compare ☆ Watch Own this channel?
🔄 Data last refreshed 3 hours ago
🤝

Make a deal with REFY

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎬Sponsored video (dedicated)A full branded TikTok built around your product. from $6,397→ 📢Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your… $4,797/mo→ 📦Series package (3+ videos)A branded video across several posts at a package rate. $27,186→ 🎁Product seeding / honest reviewSend me your product — I post a genuine take. $6,397→ 🎵Branded sound / hashtagA video using your branded sound or hashtag challenge — driv… $8,529→ 🔁Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign. $5,331→ 🔗Bio link placementYour link in my bio for the month — TikTok allows only one, … $15,992/mo→ 📡LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great fo… $7,463→ 🤝Collab videoWe appear in each other's videos — a value swap between crea… Swap→

Every booking is a normal escrow-protected deal.

Followers
398.1K
Total likes
7.4M
Videos
2.3K
Following
40
🧰 Free analysis for REFY
🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

Known for

A love letter to the women we aspire to be… Iconic never gets old… #nyc1.7M views A love letter to the women we aspire to be… Iconic never gets old… #nyc Meet our 18 flexible shades, designed to stretch across all skin types and tones. Find yours with our online shade matcher.1.2M views Meet our 18 flexible shades, designed to stretch across all skin types and tones. Find yours with our online shade matcher. Introducing the Watercolor collection, designed to not only simplify your routine, but redefine how you wear makeup. A sheer, water-based bronzer and blush that melt seamlessly into the skin, creating a soft wash of colour that can be built up or worn effortlessly sheer. Designed with a skin-first approach, the formula is infused with Cerafluid to support the skin barrier and lock in moisture, alongside green tea water to help keep skin calm, fresh and comfortable throughout the day. Watercolour1.1M views Introducing the Watercolor collection, designed to not only simplify your routine, but redefine how you wear makeup. A sheer, water-based bronzer and blush that melt seamlessly into the skin, creating a soft wash of colour that can be built up or worn effortlessly sheer. Designed with a skin-first approach, the formula is infused with Cerafluid to support the skin barrier and lock in moisture, alongside green tea water to help keep skin calm, fresh and comfortable throughout the day. Watercolour pov: deciding what you’re going to get in the summer sale1.1M views pov: deciding what you’re going to get in the summer sale

📊 Engagement & reach

Engagement rate · Building
0.82%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
3.3K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
426.4K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.24 / week
A more selective poster — each video gets room to breathe.
Follower / following
10K×
Follows just 40 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from REFY's TikTok.

@refybeauty

💡 Facts

👁️Averages 426.4K views per stream.
📤Posts about 0.3× per week.
💬0.82% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

🛡️ Audience credibility

75/100
Good Credibility score
88%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 88% real, active audience · Low fake-follower risk.
  • Strong engagement (~1.1× of followers engage each post) — an active, real audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 0.82% engagement — below the ~12% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 42% Female 58%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
ShoppingDealsLifestyle

💚 Brand affinity

Estimated

Brands REFY's audience is most likely to respond to — from detected sponsorships in this niche.

Shopify Keeps

About

REFY. Simplifying beauty. Our annual Summer Sale is now live 🤍

📸 Gallery

If you’re looking for a sign, this is it 🤍 Our annual summer sale is live! Shop 15% off sitewide (plus a little extra on bundles) and receive a free full size Lip Gloss in Clay on all orders over £50 / $60 / €60 Receive a complimentary Clay Gloss on any order over £50/ €60 / $60 🤍 Also enjoy 15% off sitewide and a little extra off our bundles 🤭 PSA: the REFY summer sale is live! Asking the team at REFY HQ what they’re planning to steal from the warehouse 👀 The summer sale is live! Enjoy 15% off sitewide (with a little extra off our bundles) and a complimentary full size clay gloss with orders over £50 🤍 she must’ve shopped the summer sale 🤭 Shop 15% off everything in our summer sale! Plus receive a complimentary full size Lip Gloss in Clay with all orders over £50/$60/€60🤍 pov: deciding what you’re going to get in the summer sale Pack the Summer '26 Edit with us 🤍 Get a complimentary Clay Lip Gloss with every order over £50, plus an extra 15% off our already bundle-saving Summer '26 Edit. Your full summer routine, in one bundle 🤍 Enjoy 15% off sitewide and a little extra off our bundles 🤭👀

Recent content

If you’re looking for a sign, this is it 🤍 Our annual summer sale is live! Shop 15% off sitewide (plus a little extra on bundles) and receive a free full size Lip Gloss in Clay on all orders over £50 / $60 / €60
2.4K views · 14 hours ago
Receive a complimentary Clay Gloss on any order over £50/ €60 / $60 🤍 Also enjoy 15% off sitewide and a little extra off our bundles 🤭
863 views · 17 hours ago
PSA: the REFY summer sale is live!
1.2K views · 21 hours ago
Asking the team at REFY HQ what they’re planning to steal from the warehouse 👀 The summer sale is live! Enjoy 15% off sitewide (with a little extra off our bundles) and a complimentary full size clay gloss with orders over £50 🤍
1.7K views · 1 day ago
she must’ve shopped the summer sale 🤭 Shop 15% off everything in our summer sale! Plus receive a complimentary full size Lip Gloss in Clay with all orders over £50/$60/€60🤍
2.9K views · 1 day ago
pov: deciding what you’re going to get in the summer sale
1.1M views · 2 days ago
Pack the Summer '26 Edit with us 🤍 Get a complimentary Clay Lip Gloss with every order over £50, plus an extra 15% off our already bundle-saving Summer '26 Edit. Your full summer routine, in one bundle 🤍
2.4K views · 2 days ago
Enjoy 15% off sitewide and a little extra off our bundles 🤭👀
2.7K views · 3 days ago
The summer sale is now live! 🤭 Enjoy 15% off sitewide (with a little extra off our bundles) and a complimentary full size clay gloss with orders over £50 🤍 #btsvsfinalresult #beforeandafter
2.9K views · 3 days ago
Introducing the Watercolor collection, designed to not only simplify your routine, but redefine how you wear makeup. A sheer, water-based bronzer and blush that melt seamlessly into the skin, creating a soft wash of colour that can be built up or worn effortlessly sheer. Designed with a skin-first approach, the formula is infused with Cerafluid to support the skin barrier and lock in moisture, alongside green tea water to help keep skin calm, fresh and comfortable throughout the day. Watercolour
1.1M views · 2 months ago
Meet our 18 flexible shades, designed to stretch across all skin types and tones. Find yours with our online shade matcher.
1.2M views · 4 months ago
A love letter to the women we aspire to be… Iconic never gets old… #nyc
1.7M views · 10 months ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

DIBSBEAUTY DIBSBEAUTY 47% essie essie 46% HeatherRaeElMoussa HeatherRaeElMoussa 45% Nordstrom Nordstrom 44% DanessaMyricksBeauty DanessaMyricksBeauty 44% Dove Beauty & Personal Care Dove Beauty & Personal Care 40%

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