Hourglass Cosmetics✓ Add us as a preferred source on Google
🔄 Data last refreshed 7 days ago
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Make a deal with Hourglass Cosmetics
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
309.4K
Total likes
1.7M
Videos
907
Following
177
💰 Suggested sponsorship rate
$49.5K – $80.4K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Hourglass Cosmetics
Known for
📊 Engagement & reach
Recent videos · views
Aug 4latest
Engagement rate · Building
0.59%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
1.8K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
2.5M
Measured across recent posts — that’s 8× their follower count, the reach a sponsored video actually earns.
Typical video
15.2K–50.4K views
Half of recent videos land in this range (median 20.5K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
0/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.07 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.7K×
Follows just 177 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 2.5M views per stream.
📤Posts about 0.1× per week.
💬0.59% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 42% Female 58%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~8.2× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.59% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Hourglass Cosmetics's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Cruelty-Free Luxury Beauty
📸 Gallery
Recent content
@Yada Villaret builds a flushed, multidimensional glow with Ambient Lighting Edit Unlocked: Hope.
8.2K views · 7 days ago
Ambient Lighting Edit Unlocked: Hope, adorned with a heart-shaped key. Vibrant rose, soft pink and neutral plum are balanced by luminous champagne and sunlit bronze.
8K views · 9 days ago
@Jeanne Zheng uses Ambient Lighting Edit Unlocked: Wish to create a soft, radiant glow.
50.4K views · 11 days ago
Ambient Edit Unlocked: Wish, adorned with a four-leaf clover. Muted and soft rose tones meet apricot, shimmering champagne and bronze.
20.5K views · 13 days ago
Hand-mixed and hand-placed. Each palette is an expression of true craftsmanship.
8.4K views · 15 days ago
Curated by you. Choose your limited-edition design and pick your color palette to make Ambient Lighting Edit Unlocked truly unique.
28.1K views · 16 days ago
Exclusively on sephora.com, Ambient Lighting Edit Unlocked: Love has arrived, adorned with a delicate heart pendant celebrating connection and warmth.
18.8K views · 18 days ago
Ambient Lighting Edit Unlocked: Our limited-edition palettes in Wish, Hope and Luck, featuring a curated edit of new and bestselling shades.
18.3K views · 19 days ago
Intricately crafted in Italy with the “miscelare” technique, a process blending pigment and light to create uniquely marbled powders. No two tiles are exactly alike.
15.2K views · 19 days ago
Get ready with @Hailey Bieber to create her signature berry look featuring our bestselling Vanish Airbrush Concealer and Veil Hydrating Skin Tint as a flawless base. Hailey uses: Veil Hydrating Skin Tint in shade 7 Vanish Airbrush Concealer in Fawn Ambient Lighting Powder in Volume I Unlocked Instant Extensions Mascara Vanish Seamless Finish Concealer Brush No. 2 Foundation / Blush Brush No. 7 Finishing Brush #HourglassCosmetics
28.9M views · 1 year ago
Understated yet impactful. @Emrata shares her signature lip combination with #ShapeAndSculptLiner in Uncover and #PhantomGlossyBalm in Trace. #HourglassCosmetics
363.4K views · 2 years ago
@Sofia Richie Grainge stuns in SENSE, a peachy beige hue of our viral #PhantomGlossyBalm #hourglasscosmetics #hourglassglossybalm #glossybalm #lipgloss #lipbalm #lipplumper #sofiarichiegrainge
920.4K views · 3 years ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does Hourglass Cosmetics charge for a sponsorship?
Hourglass Cosmetics hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Hourglass Cosmetics for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Hourglass Cosmetics, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Hourglass Cosmetics have?
Hourglass Cosmetics has 309,372 followers on TikTok.
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🎤 Event / appearance with Hourglass Cosmetics
Booking an event / appearance is a Pro feature. Upgrade to book Hourglass Cosmetics for an in-person or virtual appearance — payment held safely in escrow until the event is done.
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- ✓ Fee held in escrow, released after the appearance
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