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Explore 🔎 More Shopping & Retail creators TikTok rankings
Estée Lauder
Followers
356.4K
Total likes
2M
Videos
946
Following
291
🎁 Free analysisfor Estée Lauder

Known for

📊 Engagement & reach

Recent videos · views
Sep 16latest
Engagement rate · Building
0.6%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
2.1K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
2.1K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
2K–2.3K views
Half of recent videos land in this range (median 2.1K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Very consistent
80/100
How steady views are across recent videos — a predictable reach a brand can plan around.
Posting cadence
5.2 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
1.2K×
Follows just 291 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Estée Lauder's TikTok.

@esteelauder

💡 Facts

👁️Averages 2.1K views per stream.
📤Posts about 5.8× per week.
💬0.6% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 43% Female 57%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
ShoppingDealsLifestyle

🕵️ Fake follower check

Estimated
38/100
Low Credibility score
64%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~0.6% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 0.6% engagement — below the ~12% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands Estée Lauder's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify

About

Discover all things beauty from Estée Lauder.💄

📸 Gallery

Recent content

New season, same serum. Achieve that dewy, hydrating glow with our Advanced Night Repair serum. @Siff Haider #FallSkincare #AdvancedNightRepair #HydratingSerum
340 views · 1 day ago
Pistachio cream, warm amber & rich vanilla 🤎✨ Amber Musk Pistache is your new gourmand obsession. @AERIN Available now. #Gourmand #PistachioPerfume
770 views · 2 days ago
Every IT Girl is wearing our Melt-On Glossticks and NEW Melt-On Shimmersticks this fall. #FallMakeup #LipGloss #EsteeLauder
2.1K views · 5 days ago
All the essentials you need for a productive work day. #WorkEssentials #DoubleWearFoundation
2K views · 6 days ago
Quick touch-ups, courtesty of Melt-On Shimmersticks and Essential Eyeshadow Sticks. #EyeshadowSticks #MakeupTouchUps #FallMakeup
2.1K views · 7 days ago
With tint that self-adapts when activated by your personal pH, our Futurist HydraPlump Balm collection includes a shade just for you. #LipBalm #FallMakeup
3.1K views · 8 days ago
Our very own Elinor Dashwood 🤍 #DaisyEdgarJones getting ready for the UK premiere of Sense & Sensibility #SenseAndSensibility #EsteeLauder #RedCarpetMakeup
3.7K views · 11 days ago
At the top of our fall reading list … revisiting a beloved classic for a very special occasion. #SenseAndSensibility #EsteeLauder
2.3K views · 12 days ago
Shade matching sessions in our Gifting Suite. ✨ A peek at who stopped by and found their match. What’s your shade? #DoubleWear #NYFW
2.1K views · 13 days ago
The kind of day you want to bottle up ✨ Shade matching, photo ops, good vibes, and finding your perfect Double Wear match. #EsteeLauder #DoubleWear #NYFW
2K views · 13 days ago

Frequently asked questions

How much does Estée Lauder charge for a sponsorship?
Estée Lauder hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Estée Lauder for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Estée Lauder, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Estée Lauder have?
Estée Lauder has 356,418 followers on TikTok.

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