The Business of Fashion✓

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Followers

40.8K

Total likes

357.3K

Videos

140

Following

🎁 Free analysisfor The Business of Fashion

🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

5.6K views At The Business of Beauty Global Forum 2026, @Mona Monica Kattan🧸 joined BoF founder and CEO @ImranAmed on stage to discuss stepping away from the Huda Beauty shadow, the creation of luxury fragrance brand Kayali, and building a long lasting vision for herself. 🎙️ Listen now on The BoF Podcast #linkinbio #BoFBeauty #BoFPodcast

Simon Porte Jacquemus drew his audience to a rocky, ochre-hued outcrop off the coast of Corsica for the unveiling of his latest collection, “Le Bonheur,” on Monday. In bright sun and a whipping breeze, models wound their way from the crest of a steep hill to where around 150 show-goers sat under parasols. The airy lineup included sheer dresses with elaborate draping and ultra-light, feathery embellishments. Volumes were playful, ranging from billowy skirts to ample-legged trousers. The return a

2.9K views Simon Porte Jacquemus drew his audience to a rocky, ochre-hued outcrop off the coast of Corsica for the unveiling of his latest collection, “Le Bonheur,” on Monday. In bright sun and a whipping breeze, models wound their way from the crest of a steep hill to where around 150 show-goers sat under parasols. The airy lineup included sheer dresses with elaborate draping and ultra-light, feathery embellishments. Volumes were playful, ranging from billowy skirts to ample-legged trousers. The return a

One month after filing for an IPO, @ouraring CEO Tom Hale joined Imran Amed at The Business of Beauty Global Forum 2026 to unpack how the company plans to build a “large physiological model” to redefine the future of the global healthcare and wellness landscapes. 🎙️ Listen now on The BoF Podcast #linkinbio

2.6K views One month after filing for an IPO, @ouraring CEO Tom Hale joined Imran Amed at The Business of Beauty Global Forum 2026 to unpack how the company plans to build a “large physiological model” to redefine the future of the global healthcare and wellness landscapes. 🎙️ Listen now on The BoF Podcast #linkinbio

There was a sense of déjà vu — in a good way — as models paraded through a manicured garden at the Cité Internationale Universitaire de Paris for Pierpaolo Piccioli’s haute couture debut at Balenciaga. This was Piccioli doing what he did best during his long tenure at Valentino — where he fused ultra-finessed silhouettes and deft experimentation with colour — rather than leaning too heavily on the Balenciaga archive and its celebrated shapes. “I didn’t want to replicate any shapes from Cristóbal

1.8K views There was a sense of déjà vu — in a good way — as models paraded through a manicured garden at the Cité Internationale Universitaire de Paris for Pierpaolo Piccioli’s haute couture debut at Balenciaga. This was Piccioli doing what he did best during his long tenure at Valentino — where he fused ultra-finessed silhouettes and deft experimentation with colour — rather than leaning too heavily on the Balenciaga archive and its celebrated shapes. “I didn’t want to replicate any shapes from Cristóbal

📊 Engagement & reach

Engagement rate · Strong

6.26%

Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.

Avg likes / video

2.6K

Typical likes on a recent post — the clearest proof of how hard the audience reacts.

Avg views / video

2.2K

Measured across recent posts — the real reach a sponsored video earns.

Posting cadence

1.6 / week

A more selective poster — each video gets room to breathe.

Follower / following

2.1K×

Follows just 19 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche

Media & Entertainment

The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from The Business of Fashion's TikTok.

@bof

💡 Facts

👁️Averages 2.2K views per stream.

📤Posts about 1.8× per week.

💬6.26% engagement rate.

🏅Earned the 10K Followers for passing 10K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 42% Female 58%

Age · peak 18-24

13-1716%

18-2443%

25-3422%

35-4413%

45+6%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

38/100

Low Credibility score

64%

Mixed Real audience

Medium Fake-follower risk

High Data confidence

Est. 64% real, active audience · Medium fake-follower risk.
Low engagement (~5.4% of followers engage each post) — a sign of an inflated or inactive audience.
Organic base — far more followers than accounts it follows.
Verified account.
6.26% engagement — below the ~15% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands The Business of Fashion's audience is most likely to respond to — from detected sponsorships in this niche.

Genshin Impact

About

The business behind fashion and beauty. News, insight and culture.

📸 Gallery

Recent content

Why is everyone suddenly obsessed with stores? At BoF, Retail Editor Cathaleen Chen began noticing a shift in how people like to shop. After years of retail being defined by convenience, speed and endless online choice, shoppers are increasingly looking for something algorithms can’t deliver: discovery, perspective and human connection. That observation sparked one of BoF’s biggest editorial projects of the year. We set out to identify the world’s best independent fashion retailers, evaluating

1.8K views · 5 days ago

“I think beauty itself is such a powerful industry, because it gives glimmers of access into a world that we might otherwise not.” On The BoF Podcast, we revisit a conversation from The Business of Beauty Global Forum, where Paloma Elsesser joined executive editor Priya Rao to speak about staying true to herself amid the pressures of tokenism and why — after a decade building other people’s brands — she’s finally thinking about building one of her own. 🎙️ Listen now #linkinbio

1.6K views · 14 days ago

This season at Berlin Fashion Week, the spotlight was on the power of designing for one’s own community. BoF digital editor Angel Nemov stepped backstage to capture insights from the very designers fuelling Berlin’s vibrant creative ecosystem.

1.4K views · 1 month ago

There was a sense of déjà vu — in a good way — as models paraded through a manicured garden at the Cité Internationale Universitaire de Paris for Pierpaolo Piccioli’s haute couture debut at Balenciaga. This was Piccioli doing what he did best during his long tenure at Valentino — where he fused ultra-finessed silhouettes and deft experimentation with colour — rather than leaning too heavily on the Balenciaga archive and its celebrated shapes. “I didn’t want to replicate any shapes from Cristóbal

1.8K views · 1 month ago

At The Business of Beauty Global Forum 2026, @Mona Monica Kattan🧸 joined BoF founder and CEO @ImranAmed on stage to discuss stepping away from the Huda Beauty shadow, the creation of luxury fragrance brand Kayali, and building a long lasting vision for herself. 🎙️ Listen now on The BoF Podcast #linkinbio #BoFBeauty #BoFPodcast

5.6K views · 1 month ago

"I really hope to continue creating really creative, innovative products that mean something, and the most amazing team, because team comes first." At The Business of Beauty Global Forum 2026, we spoke to @Mona Monica Kattan🧸, founder and CEO of @KAYALI, about building meaningful connections, breaking the rules of fragrance through layering, and her vision for growing Kayali through creativity, innovation and people. For more insights from The Business of Beauty Global Forum 2026, explore the #

1.5K views · 1 month ago

Simon Porte Jacquemus drew his audience to a rocky, ochre-hued outcrop off the coast of Corsica for the unveiling of his latest collection, “Le Bonheur,” on Monday. In bright sun and a whipping breeze, models wound their way from the crest of a steep hill to where around 150 show-goers sat under parasols. The airy lineup included sheer dresses with elaborate draping and ultra-light, feathery embellishments. Volumes were playful, ranging from billowy skirts to ample-legged trousers. The return a

2.9K views · 1 month ago

One month after filing for an IPO, @ouraring CEO Tom Hale joined Imran Amed at The Business of Beauty Global Forum 2026 to unpack how the company plans to build a “large physiological model” to redefine the future of the global healthcare and wellness landscapes. 🎙️ Listen now on The BoF Podcast #linkinbio

2.6K views · 1 month ago

"In 20 years, I would love to see Phlur as a brand that has gone beyond fragrance, it becomes a household name, where it has grown and evolved with our girl." At The Business of Beauty Global Forum 2026, we spoke to @Chriselle Lim, founder and creative director of @Phlur Fragrances, about finding inspiration from fellow founders, the story behind Phlur's success and her vision for the brand's future. For more insights from The Business of Beauty Global Forum 2026, explore the #linkinbio. #BoFBea

1.6K views · 1 month ago

“Luxury aesthetics today means restraint,” said Dr. Dissapong “Joe” Panithaporn, a Thai dermatologist and co-founder of The Demis Clinic, in a talk on the latest trends and most popular procedures in plastic surgery. “Today, the true luxury is much more subtle.” Read more on session 1 of The Business of Beauty Global Forum 2026 #linkinbio #BoFBeauty

1.1K views · 1 month ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

BandLab 47%

System Lock Studios 45%

CBeebies Parenting 42%

booksbyhachetteuk 42%

VnEconomy - Tạp chí Kinh tế VN 40%

MCM Comic Con 40%

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The Business of Fashion✓

Make a deal with The Business of Fashion

Known for

📊 Engagement & reach

🏷️ Niche & audience

📹 Recent videos

💡 Facts

👥 Audience demographics

🕵️ Fake follower check

💚 Brand affinity

About

📸 Gallery

Recent content

🔀 Audience overlap

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