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TikTok @bof Lifestyle (sociology)

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Followers

41.1K

Total likes

359.4K

Videos

150

Following

🎁 Free analysisfor The Business of Fashion

🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

Since the launch of her namesake label in 2024, Antwerp-educated Alaïa alum Julie Kegels (@juliekegels) has fast become one of fashion’s most exciting emerging designers. “My mum introduced me to the work of the Antwerp Six, which was a total shock to me,” she said, recalling how the radical group of fellow Belgians was a key starting point to a career that’s led her to a trademark mix of modern, sculptural silhouettes, femininity and humour — and a spot amongst the finalists for this year’s LV

3.8K views Since the launch of her namesake label in 2024, Antwerp-educated Alaïa alum Julie Kegels (@juliekegels) has fast become one of fashion’s most exciting emerging designers. “My mum introduced me to the work of the Antwerp Six, which was a total shock to me,” she said, recalling how the radical group of fellow Belgians was a key starting point to a career that’s led her to a trademark mix of modern, sculptural silhouettes, femininity and humour — and a spot amongst the finalists for this year’s LV

“Drop the past. Stop trying to be a 20th century image maker or photographer.” This week on The BoF Podcast, Nick Knight joins Imran Amed to discuss the rapidly changing world of image-making, the impact of AI and why creatives should stop looking backwards — and instead look to the future with enthusiasm. 🎙️ Listen now #linkinbio #BoFPodcast

2K views “Drop the past. Stop trying to be a 20th century image maker or photographer.” This week on The BoF Podcast, Nick Knight joins Imran Amed to discuss the rapidly changing world of image-making, the impact of AI and why creatives should stop looking backwards — and instead look to the future with enthusiasm. 🎙️ Listen now #linkinbio #BoFPodcast

This week on The BoF Podcast, Chris Green joins Imran Amed to explain how his self-funded Brooklyn menswear store earned a place among the world’s best fashion stores — by staying off the internet and betting everything on how it feels to walk in the door. 🎙️ Listen now #linkinbio

1.9K views This week on The BoF Podcast, Chris Green joins Imran Amed to explain how his self-funded Brooklyn menswear store earned a place among the world’s best fashion stores — by staying off the internet and betting everything on how it feels to walk in the door. 🎙️ Listen now #linkinbio

This week on The BoF Podcast, Kelly Wearstler joins Imran Amed to talk about advocating for herself before she had any track record, what waiting tables taught her about designing restaurants and how she is using AI inside her studio. 🎙️ Listen now #linkinbio

1.5K views This week on The BoF Podcast, Kelly Wearstler joins Imran Amed to talk about advocating for herself before she had any track record, what waiting tables taught her about designing restaurants and how she is using AI inside her studio. 🎙️ Listen now #linkinbio

📊 Engagement & reach

Engagement rate · Strong

5.83%

Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.

Avg likes / video

2.4K

Typical likes on a recent post — the clearest proof of how hard the audience reacts.

Avg views / video

1.5K

Measured across recent posts — the real reach a sponsored video earns.

Posting cadence

1.5 / week

A more selective poster — each video gets room to breathe.

Follower / following

2.2K×

Follows just 19 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche

Lifestyle (sociology)

The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from The Business of Fashion's TikTok.

@bof

💡 Facts

👁️Averages 1.5K views per stream.

📤Posts about 1.7× per week.

💬5.83% engagement rate.

🏅Earned the 10K Followers for passing 10K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split

Male 14% Female 86%

Age · peak 18-24

13-1716%

18-2443%

25-3422%

35-4413%

45+6%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated

38/100

Low Credibility score

64%

Mixed Real audience

Medium Fake-follower risk

High Data confidence

Est. 64% real, active audience · Medium fake-follower risk.
Low engagement (~3.7% of followers engage each post) — a sign of an inflated or inactive audience.
Organic base — far more followers than accounts it follows.
Verified account.
5.83% engagement — below the ~15% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands The Business of Fashion's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Epidemic Sound

Fiverr

Nebula

BetterHelp

Surfshark

Incogni

Audible

Dbrand

About

The business behind fashion and beauty. News, insight and culture.

📸 Gallery

Recent content

“It's neoclassicism and London's rave culture. And I wanted to create this sort of tension between them,” said @McQueen designer Sean McGirr backstage after the brand’s London homecoming on Sunday night. Under the arches of Lincoln’s Inn Chapel, McGirr delivered an ode to the city’s mix of tradition and transgressive energy, referencing McQueen pillars like sharp Savile Row tailoring. “London is about constant stimulation. I love the wrongness of how people dress here.” ✍️ @Susanna Lau

1.2K views · 4 days ago

In the darkness of the Roundhouse, the Erdem Moralıoğlu pushed and pulled between masculine and feminine forms with feathers and crystals jostling under tuxedos and suiting. The designer continues to unearth queer icons of the past, this season turning to American trapeze artist Barbette, who in the 1920s became a muse to Jean Cocteau, performing on stages like the Moulin Rouge as both man and woman. “It’s this joyful grey space between male and female. It was interesting to explore gender in th

825 views · 4 days ago

In a life drawing room at the Royal Academy of Art, designer Steve O Smith presented his ink drawings rendered on gowns through the appliqué and embroidery that have become an eye-catching signature for the demi-couture red carpet specialist. Smith also expanded beyond celebrity dressing with his own take on rugby shirts and breton stripe dresses, brought to life with a Fauvist colour palette of cobalt and red.

1.3K views · 4 days ago

Simone Rocha found new territory at the Old Bailey by doing away with narrative and ornamentation and tapping into a sleeker, freer flowing instinct. There was fresh sensuality, from a low-cut leather coat with rosettes surrounding décolletage to a hiked up slip dress or a bubble skirt with a bustier. "I felt much more in touch with myself. Sometimes I get very narrative-driven and it can feel very heavy, and I wanted just to peel all of that back, and reveal the purity beneath," said Rocha.

584 views · 4 days ago

Designers Emma Chopova and Laura Lowena leaned into their dark side, conjuring ghoulish characters from Slavic folklore for a bolshy collection of witchy dresses, upcycled deadstock skirts and shop merch specials to celebrate the opening of their “Clubhouse” store in Hackney this summer. “We were drawn to horror,” said Chopova backstage after the show. “The scary element was quite new for us,” added Lowena. “We tried to focus on growing the brand.” @Chopova Lowena

1.1K views · 5 days ago

Beauty has become AI millionaires's new spending playground. Silicon Valley is minting new multi-millionaires — and billionaires — at a rapid rate, as tech firms like target huge IPOs. According to investment bank UBS, around 441,078 new millionaires were minted in the US last year,The UK, Japan, India, France and Spain all added more than 30,000. In her latest investigation, BoF's Daniela Morosini examines how the rapid creation of AI-driven tech wealth is fuelling a surge in demand for premiu

1.2K views · 7 days ago

“Drop the past. Stop trying to be a 20th century image maker or photographer.” This week on The BoF Podcast, Nick Knight joins Imran Amed to discuss the rapidly changing world of image-making, the impact of AI and why creatives should stop looking backwards — and instead look to the future with enthusiasm. 🎙️ Listen now #linkinbio #BoFPodcast

2K views · 1 month ago

Since the launch of her namesake label in 2024, Antwerp-educated Alaïa alum Julie Kegels (@juliekegels) has fast become one of fashion’s most exciting emerging designers. “My mum introduced me to the work of the Antwerp Six, which was a total shock to me,” she said, recalling how the radical group of fellow Belgians was a key starting point to a career that’s led her to a trademark mix of modern, sculptural silhouettes, femininity and humour — and a spot amongst the finalists for this year’s LV

3.8K views · 1 month ago

This week on The BoF Podcast, Kelly Wearstler joins Imran Amed to talk about advocating for herself before she had any track record, what waiting tables taught her about designing restaurants and how she is using AI inside her studio. 🎙️ Listen now #linkinbio

1.5K views · 1 month ago

This week on The BoF Podcast, Chris Green joins Imran Amed to explain how his self-funded Brooklyn menswear store earned a place among the world’s best fashion stores — by staying off the internet and betting everything on how it feels to walk in the door. 🎙️ Listen now #linkinbio

1.9K views · 1 month ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Bell HYPOAllergenic Italia 47%

SheaMoisture 46%

shay 45%

Jonathan Gibson Davis 42%

Rukia 41%

Lisajmakeup 40%

More like this

Bell HYPOAllergenic Italia

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Jonathan Gibson Davis

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Known for

📊 Engagement & reach

🏷️ Niche & audience

📹 Recent videos

💡 Facts

👥 Audience demographics

🕵️ Fake follower check

💚 Brand affinity

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📸 Gallery

Recent content

🔀 Audience overlap

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