SheaMoisture✓ Add us as a preferred source on Google
🔄 Data last refreshed 18 hours ago
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Make a deal with SheaMoisture
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
99.8K
Total likes
1.2M
Videos
840
Following
111
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor SheaMoisture
Known for
2.2K views
They’ve got the grades, the campus motion and the hair recs. Meet the council.....theeee girls frfr @lonya <3. @Yaya @seyla🎀 @taysiaa.carrielle 🇩🇴 @deejasdiaries #Sheaversity #VirginiaStateUniversity #SheaMoisture
1.5K views
This time around, we’re celebrating Sheaversity On The Yard in partnership with @Walmart . Meet our 2026 cover class, discover each school’s official student council, and get into the looks and stories shaping campuses today. The yard is the classroom. Shea is the curriculum. And this edition of Yes, And? it’s your textbook. Available exclusively at each HBCU tour stop. Meet us in person + grab your copy this fall 🎀 #SheaMoisture #sheaversity #hbcu
📊 Engagement & reach
Engagement rate · Building
1.41%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
1.4K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
1.5K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
5.6 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
899×
Follows just 111 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Lifestyle (sociology)
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 1.5K views per stream.
📤Posts about 6.2× per week.
💬1.41% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 18% Female 82%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~1.6% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.41% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands SheaMoisture's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
The OG in Black beauty 💫
📸 Gallery
Recent content
They know the culture, the move and what the group chat missed. Meet the JSU student council 💙 @naijag10 @KENZIEEEE @NIYAH MATTIE ♛ @jt #JacksonStateUniversity #Sheaversity #SheaMoisture
986 views · 6 days ago
Consider this your sign to never skip office hours 🤭 the syllabus was giving confidence, culture & influence! we love to see it ❤️ #Sheaversity #SheaMoisture
503 views · 7 days ago
halftime isn’t the only show we came to see, JSU 🤭 register for the sheaversity x @Walmart takeover with the 🔗 in bio. #SheaversityOnTheYard #JacksonStateUniversity #SheaMoisture
653 views · 8 days ago
VSU understood the assignment, did the extra credit and set the curve 🤭 we had a timeeee at VSU for our first Sheaversity on the Yard with @Walmart, and y’all came through with the energy! we even took it to Office Hours for real talk on beauty, business, culture, confidence, and defining your own standard 📚 JSU 👀 we’re coming to you…don’t just watch the recap, register with the 🔗 in our bio #Sheaversity #SheaversityOnTheYard
930 views · 9 days ago
ready to kick off the semester, Virginia State? 🤍 sheaversity x @walmart is officially on campus. sheaversity on the yard: 📆 monday, september 14 📍the yard – foster hall lawn ⏰ 1-5 pm office hours: 📆 monday, september 14 📍 davis hall ⏰ 6:30-8:30 pm come for the vibes, stay to start the school year off right: 🎀 a grwm styling suite 🫧 shea product giveaways 🪩 bedazzled merch + hbcu tees 👀 plus much more! #Sheaversity #SheaversityOnTheYard
5.8K views · 11 days ago
They’ve got the grades, the campus motion and the hair recs. Meet the council.....theeee girls frfr @lonya <3. @Yaya @seyla🎀 @taysiaa.carrielle 🇩🇴 @deejasdiaries #Sheaversity #VirginiaStateUniversity #SheaMoisture
2.2K views · 15 days ago
VSU, we’re bringing the products and the knowledge with @Walmart. Bring your questions and a pencil 🤭 See you in Office Hourse. 🔗 in bio. #VirginiaStateUniversity #SheaMoisture #CollegeHairRoutine #Sheaversity
1.3K views · 15 days ago
This time around, we’re celebrating Sheaversity On The Yard in partnership with @Walmart . Meet our 2026 cover class, discover each school’s official student council, and get into the looks and stories shaping campuses today. The yard is the classroom. Shea is the curriculum. And this edition of Yes, And? it’s your textbook. Available exclusively at each HBCU tour stop. Meet us in person + grab your copy this fall 🎀 #SheaMoisture #sheaversity #hbcu
1.5K views · 16 days ago
the syllabus just dropped and attendance is looking very mandatory 👩🏾🎓📚 Sheaversity on the Yard is pulling up to five HBCUs with textured hair education, expert guidance, product discovery and enough school spirit to shake the whole yard. find your campus, save the date and tag the homegirl who’s coming with you. class is officially in session with @Walmart 🫶🏾 #sheaversityontheyard
1.3K views · 17 days ago
#Sheaversity is going on ______ with @walmart 🎺
348 views · 18 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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47%
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46%
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45%
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Frequently asked questions
How much does SheaMoisture charge for a sponsorship?
SheaMoisture hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact SheaMoisture for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify SheaMoisture, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does SheaMoisture have?
SheaMoisture has 99,768 followers on TikTok.
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