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🔄 Data last refreshed 4 days ago
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Make a deal with Babylist
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
1.5M
Total likes
30.7M
Videos
2K
Following
1K
💰 Suggested sponsorship rate
$5.5K – $8.9K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Babylist
Known for
📊 Engagement & reach
Engagement rate · Building
1.05%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
15.7K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
273.9K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
4.2 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
1.5K×
Follows just 1K back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 273.9K views per stream.
📤Posts about 4.7× per week.
💬1.05% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 44% Female 56%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~0.2× of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.05% engagement — below the ~9% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Babylist's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Join the movement
🫶 #babylistitforward
📸 Gallery
Recent content
Less than ONE inch! That’s the clearance we had to bring a Volvo EX90 into our new Babylist NYC Showroom. 😅 As Babylist opens our second showroom in NYC, we’re expanding our partnership with @Volvo Car USA, bringing families the same hands-on showroom experience we introduced in Los Angeles. New York families can explore the EX90 in person while figuring out which strollers, car seats, and other gear fit their lives as their families grow 🚘 Come check it all out when our doors open on September
6.1K views · 7 days ago
With the help of @Alexandra Cooper & @Pampers we surprised 10 families with their own year-long supply. This is only the beginning, follow along for what's next 👀 #pamperspartner
3.4K views · 8 days ago
EXTRA, EXTRA! 🗞️The biggest news in New York is officially out…the Babylist Showroom opens September 25! With 20,000 sq. ft. of the best baby gear under one roof, New York parents finally have a place to see, touch, test, and compare products in person—and find what truly works for their family, their space, and life in the city. New York is having a big year, and it’s about to get even better for growing families. Send this to the person you want to explore the Showroom with. We’ll see you in S
16.6K views · 9 days ago
For a Virgo who loves to be prepared, parenthood might be the ultimate adventure. Happy birthday, @emmyraver! Cheers to all the good surprises ahead 🎉🫶
3.9K views · 12 days ago
A baby shower with a bigger purpose 💛 We partnered with @Emmy Raver-Lampman and @Chicco USA to celebrate 10 expecting families supported by @birthfund. Alongside @Elaine Welteroth, we created a morning where the families could share their stories, connect with one another, and feel fully celebrated. Beyond the shower, Babylist and Chicco are helping fund access to midwifery-led perinatal care through birthFUND as these families navigate their birth journeys.
4.3K views · 13 days ago
Baby shower gifts that help make those early newborn days a little easier are always a good idea. 🤍 @pampers
503.8K views · 15 days ago
A baby name reveal? Not quite 😂 @Barbara Palvin and @Dylan Sprouse play a round of the name game, but the result might be a sign.
578.7K views · 15 days ago
What is pregnancy really like? According to @Barbara Palvin and @Dylan Sprouse : beautiful, exhausting, unpredictable and never boring 😂
1.1M views · 16 days ago
There’s so much to learn (and so many questions) before baby arrives. @Barbara Palvin and @Dylan Sprouse stopped by the Babylist LA Showroom to put their registry picks to the test—and figure out just how much a tiny human really needs 👶 @Evenflo Baby @Pampers @Skip Hop @storkcraft @onequince
507K views · 17 days ago
One last baby, one extra-special shower 🥹✨ We loved celebrating @Krys & Kareem with friends, family and plenty of love at the Babylist LA Showroom—all with a little help from @Momcozy Official . Here’s to the sweetest new chapter! 🤍
14.8K views · 22 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does Babylist charge for a sponsorship?
Babylist hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Babylist for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Babylist, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Babylist have?
Babylist has 1,494,807 followers on TikTok.
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Booking an event / appearance is a Pro feature. Upgrade to book Babylist for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ Babylist gets notified by email
- ✓ Fee held in escrow, released after the appearance
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