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🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
1.47M
Total likes
30.27M
Videos
1.9K
Following
1K
💰 Suggested sponsorship rate
$23.4K – $38K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Babylist
Known for
📊 Engagement & reach
Engagement rate · Building
1.06%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
15.6K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
1.17M
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.13 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.4K×
Follows just 1K back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 1.17M views per stream.
📤Posts about 0.1× per week.
💬1.06% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
🛡️ Audience credibility
61/100
Fair
Credibility score
80%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 80% real, active audience · Low fake-follower risk.
- Engagement (~0.8× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.06% engagement — below the ~9% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 44% Female 56%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
💚 Brand affinity
EstimatedBrands Babylist's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
✨ your favorite baby registry ✨
🎧 Listen to our podcast 👇
📸 Gallery
Recent content
Big news from Babylist. After 15 years as CEO, our founder Natalie Gordon is stepping into the role of Founder & Executive Chair. Jennifer Hyman, co-founder and former CEO of @renttherunway, will join Babylist as our next CEO this September. Babylist has always been about helping growing families feel more confident, connected, and cared for. That mission isn't changing. It's only getting bigger.
424 views · 1 day ago
No more awkward "What can I buy for the baby?" conversations with friends and family. With Babylist Early Investor, it's the easiest way to turn birthday and holiday gifts into real contributions to your kid's 529 or 530A. Link in bio to get started 👶 💵
818 views · 6 days ago
Trying to decide between a wrap, sling, or structured carrier? Let's break down each one to help you figure out which fits your family's lifestyle.
1.4K views · 7 days ago
Which 2 are you choosing? 👀
1.4K views · 8 days ago
POV: you just clocked your baby app is run by millennials
1.3K views · 10 days ago
The name alone has made some parents hesitant. Before you write off Trump Accounts, it's worth understanding what they actually are and the protections that come with them.
775 views · 10 days ago
POV: your baby is a pop star. 🎤✨ @Baby Einstein
2.9M views · 13 days ago
Never changed a diaper before? This one's for you. 📌 Save this before your baby arrives.
3.7K views · 14 days ago
Everything you love about the OG, now with some serious upgrades. Which Doona X one has you most excited? Here's what's new: – an adjustable handlebar (tall parents, this one's for you) – shock-absorbing suspension for a smoother ride – 3 recline positions – no-rethread harness – a bigger canopy for more sun coverage Bonus: an optional storage basket that converts to a backpack
13.6K views · 21 days ago
The Doona X is officially in the building (and in the Babylist Shop). Should we drop a video comparing the X vs OG? Let us know! 👀
1.8K views · 21 days ago
relatable 😭 #pregnancy #pregnant #pregnancyhumor #pregnanthumor #pregnancytok
6.5M views · 1 year ago
"I'm just really happy to be his mom." 😭 #Yellowjackets actress @sammihanratty shares that her baby will be born with a cleft lip and emphasizes the importance of positive language in that there’s nothing to “fix” because her baby is perfect as he is #baby #babytok #babytiktok #cleftlip #newparent #newparenttok
4.6M views · 1 year ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Rotten Tomatoes
48%
eos Products
47%
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46%
Not Gonna Lie with Kylie Kelce
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stevemadden
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NYX Professional Makeup
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