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The Product Folks

The Product Folks Add us as a preferred source on Google

Substack @prodfolks Technology
⚔ Compare ☆ Follow Own this channel?
🔄 Data last refreshed 24 days ago
🤝

Make a deal with The Product Folks

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $1,554→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $2,797→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $4,040→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $466→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $4,662/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $1,865→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $777/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $124/hr→

Every booking is a normal escrow-protected deal.

Subscribers
148K
Account age
3 yrs
🎁 Free analysisfor The Product Folks
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2023 — 3 years ago.
📤Posts about 1× per week.
💬0.01% engagement rate.
🏅Earned the 100K Subscribers for passing 100K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 76% Female 24%
Age · peak 18-24
13-179%
18-2436%
25-3430%
35-4414%
45+11%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
TechnologyGadgetsSoftwareGaming

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

9
❤ avg reactions / post
1
💬 avg comments / post
0
🔁 avg restacks / post
0.01%
Buildingreaction rate
Free issues (reach the whole list) vs paywalled
100% free

Almost every issue is free — a sponsor reaches the entire subscriber base.

💚 Brand affinity

Estimated

Brands The Product Folks's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify Genshin Impact Fiverr Audible Dbrand Epidemic Sound NordVPN Saily Incogni

About

The Product Folks newsletter is a resource for Product Managers and enthusiasts looking to grow and stay updated in the world of product. It's an extension of "The Product Folks" community.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Uncharted Territories Uncharted Territories 48% Topline Topline 45% Import AI Import AI 44% Boardy’s Substack Boardy’s Substack 41% AlgoMaster Newsletter AlgoMaster Newsletter 40% Tech Scoop Tech Scoop 40%

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Frequently asked questions

How much does The Product Folks charge for a sponsorship?
The Product Folks hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact The Product Folks for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify The Product Folks, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does The Product Folks have?
The Product Folks has 148,000 subscribers on Substack.

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🎤 Event / appearance with The Product Folks

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