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Behind the Craft

Behind the Craft Add us as a preferred source on Google

Substack @peteryang Technology
⚔ Compare ☆ Follow Own this channel?
🔄 Data last refreshed 22 days ago
🤝

Make a deal with Behind the Craft

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $675→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $1,215→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $1,755→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $203→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $2,025/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $810→ 🎙️Podcast ad (host-read)A host-read ad on my Substack podcast — my voice, my listene… $1,013→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $338/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Subscribers
153K
Account age
9 yrs
🎁 Free analysisfor Behind the Craft
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2016 — 9 years ago.
📤Posts about 2.2× per week.
💬0.04% engagement rate.
🏅Earned the 100K Subscribers for passing 100K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 78% Female 22%
Age · peak 18-24
13-179%
18-2436%
25-3430%
35-4414%
45+11%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
TechnologyGadgetsSoftwareGaming

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

55
❤ avg reactions / post
4
💬 avg comments / post
2
🔁 avg restacks / post
0.04%
Fairreaction rate
Free issues (reach the whole list) vs paywalled
42% free

A mix of free and paid issues — sponsored placements in the free issues reach the full list.

💚 Brand affinity

Estimated

Brands Behind the Craft's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify Genshin Impact Fiverr Audible Dbrand Saily Epidemic Sound Incogni NordVPN

About

Practical AI tutorials and interviews to help busy people become AI native fast.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

AlgoMaster Newsletter AlgoMaster Newsletter 47% The Product Folks The Product Folks 47% Tech Scoop Tech Scoop 44% Topline Topline 41% The Shortcut The Shortcut 40% Insights by KP Insights by KP 40%

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Frequently asked questions

How much does Behind the Craft charge for a sponsorship?
Behind the Craft hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Behind the Craft for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Behind the Craft, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does Behind the Craft have?
Behind the Craft has 153,000 subscribers on Substack.

✉ Message Behind the Craft

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🎤 Event / appearance with Behind the Craft

Booking an event / appearance is a Pro feature. Upgrade to book Behind the Craft for an in-person or virtual appearance — payment held safely in escrow until the event is done.

  • ✓ Book them for events, livestreams, panels & more
  • ✓ Behind the Craft gets notified by email
  • ✓ Fee held in escrow, released after the appearance
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