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⭐3.04M influencer listings 🏢42.2K sponsor listings 🌍61.08B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋1.13M Bluesky creators 🟣741.5K Twitch creators 🎙️709.1K podcast creators 🐘149.9K Mastodon creators 🥊81.5K Kick creators ▶️76.9K YouTube creators ✈️52K Telegram creators 𝕏50.8K X creators 🎵23.6K TikTok creators 📈12.9K Pinterest creators 🎮5.7K Discord creators 🎬3.6K Rumble creators 📈1.6K Substack creators 🧵1.3K Threads creators ⭐3.04M influencer listings 🏢42.2K sponsor listings 🌍61.08B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋1.13M Bluesky creators 🟣741.5K Twitch creators 🎙️709.1K podcast creators 🐘149.9K Mastodon creators 🥊81.5K Kick creators ▶️76.9K YouTube creators ✈️52K Telegram creators 𝕏50.8K X creators 🎵23.6K TikTok creators 📈12.9K Pinterest creators 🎮5.7K Discord creators 🎬3.6K Rumble creators 📈1.6K Substack creators 🧵1.3K Threads creators
Behind the Craft

Behind the Craft

Substack @peteryang Technology
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🔄 Data last refreshed 13 hours ago
🤝

Make a deal with Behind the Craft

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $399→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $718→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $1,037→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $120→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $1,197/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $479→ 🎙️Podcast ad (host-read)A host-read ad on my Substack podcast — my voice, my listene… $599→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $200/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→

Every booking is a normal escrow-protected deal.

Subscribers
152K
Account age
9 yrs
🧰 Free analysisfor Behind the Craft
🕵️Fake followersReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2016 — 9 years ago.
📤Posts about 2.4× per week.
💬0.03% engagement rate.
🏅Earned the 100K Subscribers for passing 100K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 78% Female 22%
Age · peak 18-24
13-179%
18-2436%
25-3430%
35-4414%
45+11%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
TechnologyGadgetsSoftwareGaming

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

48
❤ avg reactions / post
2
💬 avg comments / post
2
🔁 avg restacks / post
0.03%
Fairreaction rate
Free issues (reach the whole list) vs paywalled
17% free

Mostly paywalled — the free issues are the sponsor-reachable surface.

💚 Brand affinity

Estimated

Brands Behind the Craft's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Genshin Impact Shopify Dbrand Nebula Saily NordVPN Fiverr Surfshark Audible

About

Practical AI tutorials and interviews to help busy people become AI native fast.

📮 Recommends

From Substack

Behind the Craft publicly recommends these newsletters to its readers — a real signal of shared audience and strong collab targets.

ChenStack Level Up Newsletter Elena's Growth Scoop ByteByteGo Newsletter AI First Designer Andrew Yang Newsletter Mary Tan's Stories Perspectives

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✉ Message Behind the Craft

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🎤 Event / appearance with Behind the Craft

Booking an event / appearance is a Pro feature. Upgrade to book Behind the Craft for an in-person or virtual appearance — payment held safely in escrow until the event is done.

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  • ✓ Behind the Craft gets notified by email
  • ✓ Fee held in escrow, released after the appearance
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