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Lenny's Newsletter

Lenny's Newsletter Add us as a preferred source on Google

Substack @lenny Business
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Make a deal with Lenny's Newsletter

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $3,150→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $5,670→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $8,190→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $945→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $9,450/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $3,780→ 🎙️Podcast ad (host-read)A host-read ad on my Substack podcast — my voice, my listene… $4,725→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $1,575/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $252/hr→

Every booking is a normal escrow-protected deal.

Subscribers
1.2M
Account age
7 yrs
🎁 Free analysisfor Lenny's Newsletter
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2019 — 7 years ago.
📤Posts about 5.5× per week.
💬0.04% engagement rate.
🏅Earned the 1M Subscribers for passing 1M subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 68% Female 32%
Age · peak 25-34
13-176%
18-2427%
25-3431%
35-4422%
45+14%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

490
❤ avg reactions / post
10
💬 avg comments / post
38
🔁 avg restacks / post
0.04%
Fairreaction rate
Free issues (reach the whole list) vs paywalled
17% free

Mostly paywalled — the free issues are the sponsor-reachable surface.

💚 Brand affinity

Estimated

Brands Lenny's Newsletter's audience is most likely to respond to — from detected sponsorships in this niche.

Shopify Keeps Fiverr DBMF WisdomTree Public Franklin Templeton Groww Charles Schwab Robinhood

About

Deeply researched product, growth, and career advice for product leaders, founders, and ambitious builders.

📮 Recommends

From Substack

Lenny's Newsletter publicly recommends these newsletters to its readers — a real signal of shared audience and strong collab targets.

early days Marketing Ideas Dan Hock's Essays Elena's Growth Scoop Recomendo One Useful Thing Simon Willison’s Newsletter The Pragmatic Engineer

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Frequently asked questions

How much does Lenny's Newsletter charge for a sponsorship?
Lenny's Newsletter hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Lenny's Newsletter for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Lenny's Newsletter, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does Lenny's Newsletter have?
Lenny's Newsletter has 1,200,000 subscribers on Substack.

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