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Simon Willison’s Newsletter

Simon Willison’s Newsletter

Substack @simonw Technology
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Make a deal with Simon Willison’s Newsletter

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $693→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $1,247→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $1,802→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $208→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $2,079/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $832→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $347/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→

Every booking is a normal escrow-protected deal.

Subscribers
66K
Account age
3 yrs
🧰 Free analysisfor Simon Willison’s Newsletter
🕵️Fake followersReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2023 — 3 years ago.
📤Posts about 1× per week.
🏅Earned the 10K Subscribers for passing 10K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 80% Female 20%
Age · peak 18-24
13-179%
18-2436%
25-3430%
35-4414%
45+11%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
TechnologyGadgetsSoftwareGaming

💚 Brand affinity

Estimated

Brands Simon Willison’s Newsletter's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Genshin Impact Shopify Dbrand Nebula Saily NordVPN Fiverr Surfshark Audible

About

AI, LLMs, web engineering, open source, data science, Datasette, SQLite, Python and more

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Haystack Digest Haystack Digest 42% Data Science Weekly Newsletter Data Science Weekly Newsletter 42% Careerflow Newsletter Careerflow Newsletter 41% FounderCoHo FounderCoHo 41% Unshackled Ventures Unshackled Ventures 41% Startup Jobs by Andrew Tan Startup Jobs by Andrew Tan 40%

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