LIVE
⭐6.9M influencer listings 🏢78.4K sponsor listings 🌍96B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋3M Bluesky creators 🎙️1.4M podcast creators 🟣1.1M Twitch creators 📈418.5K Pinterest creators 🥊223.2K Kick creators 𝕏209.8K X creators 🐘204.4K Mastodon creators 142.1K YouTube creators 🎵96.5K TikTok creators ✈️89K Telegram creators 🎮11.8K Discord creators 🎬4.6K Rumble creators 📈4.4K Substack creators 🧵2.8K Threads creators ⭐6.9M influencer listings 🏢78.4K sponsor listings 🌍96B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋3M Bluesky creators 🎙️1.4M podcast creators 🟣1.1M Twitch creators 📈418.5K Pinterest creators 🥊223.2K Kick creators 𝕏209.8K X creators 🐘204.4K Mastodon creators 142.1K YouTube creators 🎵96.5K TikTok creators ✈️89K Telegram creators 🎮11.8K Discord creators 🎬4.6K Rumble creators 📈4.4K Substack creators 🧵2.8K Threads creators
In Theory

In Theory Add us as a preferred source on Google

Substack @theory Fashion & Beauty
⚔ Compare ☆ Follow Own this channel?
🔄 Data last refreshed 29 days ago
🤝

Make a deal with In Theory

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $620→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $1,116→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $1,612→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $186→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $1,860/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $744→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $310/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Subscribers
59K
Account age
0 yrs
🎁 Free analysisfor In Theory
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2025.
📤Posts about 0.8× per week.
🏅Earned the 10K Subscribers for passing 10K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 7% Female 93%
Age · peak 18-24
13-178%
18-2435%
25-3429%
35-4418%
45+10%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
BeautySkincareMakeupShopping

About

A weekly newsletter from the editors of Theory.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

The Notes by We Are Twinset The Notes by We Are Twinset 47% Articles Of Interest Articles Of Interest 43% oh mon dieu oh mon dieu 43% SSQRD’s Substack SSQRD’s Substack 43% data, but make it fashion data, but make it fashion 40% The Curl Diaries The Curl Diaries 40%

More like this

Find more →
Substack ＋
The Notes by We Are Twinset
The Notes by We Are Twinset
@wearetwinset
45K Subscribers
Substack ＋
data, but make it fashion
data, but make it fashion
@databutmakeitfashion
75K Subscribers
Substack ＋
Articles Of Interest
Articles Of Interest
@articlesofinterest
43K Subscribers
Substack ＋
The Curl Diaries
The Curl Diaries
@justicejackson
76K Subscribers
Substack ＋
oh mon dieu
oh mon dieu
@courtneygrow
41K Subscribers
Substack ＋
SSQRD’s Substack
SSQRD’s Substack
@ssqrd
35K Subscribers

Frequently asked questions

How much does In Theory charge for a sponsorship?
In Theory hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact In Theory for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify In Theory, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does In Theory have?
In Theory has 59,000 subscribers on Substack.

✉ Message In Theory

Reaching out to influencers is a Pro feature. Upgrade to message any influencer directly — perfect for brands and agencies booking sponsorships.

  • ✓ Message any influencer from their listing
  • ✓ The influencer gets notified by email
  • ✓ Manage every conversation in one inbox
See Pro $9.95/mo →

Already Pro? Log in.

🎤 Event / appearance with In Theory

Booking an event / appearance is a Pro feature. Upgrade to book In Theory for an in-person or virtual appearance — payment held safely in escrow until the event is done.

  • ✓ Book them for events, livestreams, panels & more
  • ✓ In Theory gets notified by email
  • ✓ Fee held in escrow, released after the appearance
See Pro $9.95/mo →

Already Pro? Log in.

Auto-generated from Substack's public data — no affiliation with or endorsement by SocialDB. Is this you? Claim it · Remove

✉️ Contact