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🎯 Who Variety sponsors
Typical budget
$78 – $126
Estimated per-integration range from the rates of the creators they sponsor — a guide for pricing your pitch.
Sponsors on
Mastodon 79% · Bluesky 14% · Twitch 7%
Where their sponsored creators post — check it matches your platform before pitching.
Creator size
496–2.3K followers
The typical audience size they work with — are you in their band?
Top niches
Portal 2
The content lanes this brand backs.
🛍️ What Variety sells
Shop all →
Stoner by John Williams
$14.95
It Lasts Forever and Then It's Over by Anne de Marcken
$14.87
Martyr! by Kaveh Akbar
$10.66
Play It As It Lays by Joan Didion
$9.99
Didion and Babitz by Lili Anolik
$13.79
One, No One and One Hundred Thousand by Luigi Pirandello
$10.00
Les Miserables by Victor Hugo
$6.79
Sex and Rage by Eve Babitz
$15.54
👥
Influencers sponsored
13
🌍
Combined reach
106.8K
📊
Avg audience
7.7K
📱
Platforms
0 YT · 1 TW
🎯
Top niche
Portal 2
🏆
Biggest influencer
Meta Resistance
Influencers sponsored by Variety
Showing 1–14 of 14, most popular first
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