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How'd it Happen?

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Make a deal with How'd it Happen?

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
N/A
Episodes
528
Cadence
1.8 ep/wk
Latest episode
2 years ago
🎁 Free analysisfor How'd it Happen?
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Very consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Every 4 days
≈ 1.8 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Mondays
New episodes most often land on Mondays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
528 episodes
An established show — roughly 6 years at this pace, with a deep back-catalogue of evergreen ad inventory.

💡 Facts

📤Posts about 1.8× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 49% Female 51%
Age · peak 18-24
13-1710%
18-2432%
25-3431%
35-4415%
45+12%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EducationScienceBooks

About

Hi, I’m Mike Malatesta, the creator and host of the "How'd it Happen?" podcast. On the podcast, I have meaningful conversations with some of the most successful people about how that success happened to them. My guests include Entrepreneurs, Athletes, Physicians, Non-Profit & Academic Leaders, Consultants, Financial Experts, Authors, Moon Shot Explorers, and more. I dig in deep with every guest to get to the roots of their success. To discover not just how it happened but why it matters. My mission is to expose and share the ideas and clues you need to Inspire, Activate, and Maximize the greatness in you.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

The Risen Fallen Podcast The Risen Fallen Podcast 48% La Vie Creative La Vie Creative 45% Online House of Prayer Online House of Prayer 44% Put Yourself First Put Yourself First 42% Mandarin Monkey Podcast Mandarin Monkey Podcast 42% dicta – law in audio dicta – law in audio 42%

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