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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero. Over 25 years in sustainability consulting, I've learned that net zero isn't complicated - but it is misunderstood. This channel breaks down what actually works in three ways: Net Zero Explained - Carbon strategy, offsetting, environmental management systems, and how to build a credible decarbonisation plan. Founder Lessons - I built Green Element into one of Europe's leading sustainability consultancies over 20 years. Then I lost it. Here's what that taught me about resilience and rebuilding The Week in Sustainability - Every week, I track the biggest climate stories ranked by global attention. What business leaders need to know If you're a sustainability professional, consultant or advisor - you're exactly who this is for. We're building a network of practitioners who deliver stronger impact faster. Join our referral community to access software tools, collaborate with peers, and earn commission on deals your clients need.