Will Neff

Will Neff ✓

YouTube @willneff Video Game Culture 📍 United States
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Subscribers
160K
Total Views
38.39M
Videos
777
Channel age
6 yrs
Est. monthly earnings
$1.1K – $2.2K
722.7K total audience across 2 platforms
YouTube · 160K Twitch · 562.7K
📊 Content format · share of recent views
⚡ 61%
▶️ 39%
⚡ Shorts 61%  ·  ▶️ Long-form 39% — brands place & price integrations differently across the two.
How we estimate
~989.7K recent monthly views × an estimated ad RPM of $2.80–$5.40 per 1,000 views — adjusted for Video Game Culture content and a US audience. About 61% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $13.3K – $25.9K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

He didn't know... 💀219.9K views He didn't know... 💀 Will Neff at the Met Gala202.3K views Will Neff at the Met Gala I've got a bit of a reputation109.5K views I've got a bit of a reputation clearing up misinformation about Hasan Piker and myself101.6K views clearing up misinformation about Hasan Piker and myself

▶️ Featured Video

51.9K views

📈 Performance

Typical video
20.1K–47.4K views
Median 27.5K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
5.5× / week
Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.
41.9K
Avg views / video
2.2K
Avg likes
69
Avg comments
5.51%
Engagement rate
5.5
Uploads / week
49.4K
Lifetime avg / video
240
Views / subscriber
61%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2020 — 6 years ago.
🏆Ranked #3,977 among all influencers on SocialDB.
🎯Top Video Game Culture influencer — #153 in the niche.
👁️Averages 41.9K views per video.
📤Posts about 5.5× per week.
💬5.51% engagement rate.
📱61% of recent uploads are Shorts.
🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

90/100 Excellent
  • Est. 93% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 26% of subscribers watch each video.
  • 5.51% engagement — above the ~3.5% typical for this size.
Est. authentic audience
93%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 73% Female 27%
Age · peak 18-24
13-1716%
18-2434%
25-3428%
35-4415%
45+7%
Top geographies
  • United States46%
  • United Kingdom8%
  • Canada7%
  • Australia4%
  • India5%
Likely interests
GamingEsportsStreaming

💚 Brand affinity

Estimated

Brands Will Neff's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Genshin Impact Dbrand World of Warships Epidemic Sound War Thunder NordVPN Shopify

About

The official Will Neff channel

📸 Gallery

I'm gonna say something brave QTCinderella got me the perfect gift most normal Fear& segment active listening is so important @AlvinKZhou took us to his favorite spot in New York! Why would anyone do this??? I don't think we can fix him... 😅 NO MERCY! DREAM BIGGER!!!

Recent videos

I'm gonna say something brave
10.9K views · 1 day ago
QTCinderella got me the perfect gift
47.4K views · 2 days ago
most normal Fear& segment
46.4K views · 3 days ago
active listening is so important
26.8K views · 4 days ago
@AlvinKZhou took us to his favorite spot in New York!
8.2K views · 6 days ago
Why would anyone do this???
47.2K views · 6 days ago
I don't think we can fix him... 😅
49.3K views · 8 days ago
NO MERCY! DREAM BIGGER!!!
56.1K views · 8 days ago
I attended the MTG x Marvel Reveal Event!
25.5K views · 9 days ago
Float all summer long with MUG Vanilla Howlers!
12.9K views · 10 days ago
this is the worst movie EVER made
51.9K views · 11 days ago
I've got a bit of a reputation
109.5K views · 13 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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