What Car? ✓

YouTube @whatcar Vehicle 📍 United Kingdom

⚔ Compare ☆ Watch Own this channel?

🤝

Make a deal with What Car?

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 UGC Clip 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

611K

🔥 Buzz rank

#3,516 ▲52

Total Views

271.46M

Videos

2.1K

Channel age

19 yrs

Est. monthly earnings

$3.1K – $6K

📊 Content format · share of recent views

⚡ 16%

▶️ 84%

⚡ Shorts 16% · ▶️ Long-form 84% — brands place & price integrations differently across the two.

How we estimate

~876.9K recent monthly views × an estimated ad RPM of $4.20–$8.10 per 1,000 views — adjusted for Vehicle content and a GB audience. About 16% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $37.1K – $71.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

378.3K views 600-mile test! New BMW iX3 vs Tesla Model Y ROAD TRIP

198.8K views New Mercedes C-Class Electric FIRST LOOK – RIP Tesla Model 3?

174.5K views NEW MG4 Urban vs Renault 5 vs Hyundai Inster review – what’s the BEST small electric car?

168.4K views Kia EV2 Review & Range Test – Cancel the Renault 5 order!?

▶️ Featured Video

378.3K views

📈 Performance

Typical video

15K–63.9K views

Median 34.2K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

3.8× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

54.6K

Avg views / video

834

Avg likes

160

Avg comments

1.82%

Engagement rate

3.8

Uploads / week

127.9K

Lifetime avg / video

444

Views / subscriber

16%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2006 — 19 years ago.

🏆Ranked #2,733 among all influencers on SocialDB.

🎯Top Vehicle influencer — #31 in the niche.

👁️Averages 54.6K views per video.

📤Posts about 3.8× per week.

💬1.82% engagement rate.

🚀Gained 1K subscribers in the last 7 days.

📱16% of recent uploads are Shorts.

🛡️ Audience credibility

76/100 Good

Est. 85% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 9% of subscribers watch each video.
1.82% engagement — around average for this size.

Est. authentic audience

85%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 81% Female 19%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands What Car?'s audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Surfshark

Epidemic Sound

Shopify

Incogni

Holzkern 16

Airmacs Aviation

Istion Yachting

NordVPN

Audible

About

What Car? is the UK's biggest car-buying brand and has been helping buyers make the right choices for more than 50 years. Our testing is widely regarded as the most thorough and objective in the industry. Our channel brings you trusted in-depth reviews, new car reveals, top 10s and more – every single week. All reviews are available to read in full at whatcar.com, where you'll also find consumer advice the latest new car deals.