We Love Baking ✓

YouTube @welovebakinguk Hobby 📍 United Kingdom

⚔ Compare ☆ Watch Own this channel?

🤝

Make a deal with We Love Baking

🔒 Paid proposals held safely in escrow — released only when the work's approved.

💰 Sponsorship Deal 🤝 Collab Deal 🎬 UGC Clip 🎙️ Book Podcast 🎤 Book Event Appearance

Subscribers

14.4K

🔥 Buzz rank

#107,032 ▲5036

Total Views

1.91M

Videos

276

Channel age

10 yrs

Est. monthly earnings

$22 – $43

How we estimate

~9.2K recent monthly views × an estimated ad RPM of $2.45–$4.73 per 1,000 views — adjusted for Hobby content and a GB audience. Yearly ≈ $264 – $516. Excludes sponsorships, memberships & merch. Full methodology →

Known for

41.5K views Lyle's Apple Crumble French Toast | Easy Breakfast Recipe

39.8K views How to make Lyle's Golden Syrup Signature Flapjacks | Easy Recipe

37.1K views Lyle's White Chocolate & Honeycomb Cheesecake | Easy Recipe

31.1K views Lyle's Cinnamon Roll Pancakes | Easy Breakfast Recipes

▶️ Featured Video

41.5K views

📈 Performance

Typical video

612–10.2K views

Median 2.4K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.3× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

8.3K

Avg views / video

188

Avg likes

Avg comments

2.27%

Engagement rate

0.3

Uploads / week

6.9K

Lifetime avg / video

132

Views / subscriber

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2016 — 10 years ago.

🏆Ranked #12,010 among all influencers on SocialDB.

🎯Top Hobby influencer — #550 in the niche.

👁️Averages 8.3K views per video.

📤Posts about 0.3× per week.

💬2.27% engagement rate.

📍Based in United Kingdom.

🛡️ Audience credibility

56/100 Fair

Est. 73% real, active audience · Medium fake-follower risk.
Healthy view-through — roughly 58% of subscribers watch each video.
2.27% engagement — below the ~5% typical for this size.

Est. authentic audience

73%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 48% Female 52%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands We Love Baking 's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Shopify

Squarespace

Epidemic Sound

Skillshare

BetterHelp

Surfshark

Storyblocks

AG1

Saily

About

We Love Baking is here to help you Bake, Make and Create. It’s Altogether Better Baking and we’d love you to join us! We share fantastic recipes, tips and hacks featuring Tate & Lyle Sugars and Lyle's Golden Syrup.