Unknown Smug ✓

YouTube @unknownsmug Film 📍 United States

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Subscribers

1.81M

Total Views

579.23M

Videos

567

Channel age

11 yrs

Est. monthly earnings

$2.8K – $5.5K

📊 Content format · share of recent views

⚡ 82%

▶️ 18%

⚡ Shorts 82% · ▶️ Long-form 18% — brands place & price integrations differently across the two.

How we estimate

~5.86M recent monthly views × an estimated ad RPM of $2.45–$4.73 per 1,000 views — adjusted for Film content and a US audience. About 82% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $33.2K – $66.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

8.21M views Steph Curry Layups Be Like…

6.16M views The First Person To Run

5.75M views Playing Against Wemby Be Like...

5.38M views NBA Players Every Time They Foul...

▶️ Featured Video

8.21M views

📈 Performance

Typical video

487.2K–1.73M views

Median 980.2K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.9× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

1.48M

Avg views / video

27.3K

Avg likes

125

Avg comments

1.86%

Engagement rate

0.9

Uploads / week

1.02M

Lifetime avg / video

320

Views / subscriber

82%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2015 — 11 years ago.

🏆Ranked #1,222 among all influencers on SocialDB.

🎯Top Film influencer — #112 in the niche.

👁️Averages 1.48M views per video.

📤Posts about 0.9× per week.

💬1.86% engagement rate.

📱82% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

64/100 Good

Est. 78% real, active audience · Medium fake-follower risk.
1.86% engagement — around average for this size.

Est. authentic audience

78%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 49% Female 51%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Unknown Smug's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Epidemic Sound

Shopify

Audible

NordVPN

AG1

Mint Mobile

HelloFresh

SeatGeek

Manscaped

About

Just a Smug guy making basketball content for people to enjoy. So….. subscribe if you want a cookie😁 Whats up guys, my name is Unknown Smug & my entire life I’ve loved entertaining others, making them laugh as well as inspiring those around me. Thats why I began making basketball & comedy skits, to give people something to smile about & inspire them to follow their dream. Subscribe & join the journey as we climb the mountain to the top. BIG THINGS COMING!! For business inquiries➡️